How To Get Referrals
Everyone keeps telling you to hound your clients to get more clients. STOP DOING THAT. If you keep pestering your clients, not only will you NOT get their friends’ business but you might even lose theirs! So, you definitely DO NOT want to do that. What you do want to do is generate business from your current business by focusing on delivering a quality EXPERIENCE and RESULTS.
Close Every Prospect
Recently, Fitness Concepts has had a surge of new personal training clients, and it wasn’t because we had some catchy lines. It was because we have started offering a program that:
1) Addressed a specific need for a specific audience
2) Had a start and an end date
If you have been reading my articles, then you should know by now that no.1 is a must for any kind of marketing. But, it bears repeating that offering a program that meets the emotional needs of a specific market is the best way to generate interest. No.2 is something that we recently experimented with, and it has been an overwhelming success.
Importance of NOW
Hi Super Trainers, This is Alex Hormozi, Sam’s apprentice. Just wanted to update you on what I am learning so far at Sam’s place. It’s hard to summarize all of the things I have learned spending 12 hours/day shadowing an insane person into a single concept… so I’m not going to. BUT, one of the things I have learned while at Fitness Concepts is the VALUE of doing things NOW.
Are You Still Broke?
This blog post is from our very own in house apprentice Alex Hormozi. Alex left a very comfortable life to pursue his passion and learn “the trade” Without further ado, here is Alex. A girl introduces her new fiancé to her family: Harvard MBA. Management Consultant. Graduated Zuma Cum Laude in 3 years. Making +$100k/year. The father takes a deep breath in, still judging the individual. He isn’t sure, but something seems off. He seems exhausted, like he is wearing a mask. The mother is ecstatic, her daughter nabbed a “keeper.” Her daughter and her grandchildren will be financially secure, for the rest of her life. They can finally stop worrying.
How To Crush
If you want to CRUSH it in your fitness business then you gotta be delivering results. PERIOD. The days of “Build it and they will come” is over. It’s been over. Today’s consumers are much, much smarter than that. Today’s consumer wants the results not empty promises. So talk their language. Don’t talk about how eating 30g of dextrose with 30g of whey post workout has been proven to increase protein synthesis and how the extra carbs are partitioned into muscle preferentially because the insulogenic response brings GLUT-4 transporters to the edge of cells to mediate protein delivery rather than being converted to fat for storage. NO ONE CARES. THEY PAY YOU TO KNOW THAT.
Fitness Pros Turned Zombies
I see so many fitness pros that are tired, miserable and not even turning a profit. They are worrying so much about their website conversion rates and forgot the whole reason they went in this business in the first place. They are walking around in apathy and look like zombies. What they need to do is create a community. Community… Creates something people feel ACCOUNTABLE to. Creates social ties that people feel TIED into. It’s your unique differentiating factor. It allows people to feel they are apart of something GREATER THAN THEMSELVES. The question is how do you do this?
Wowing Your Customers
Wow factor is the 3rd Pillar of fitness business success. In previous emails I discussed that Marketing and Sales were the first two factors. But what happens after that? Every great company from Apple to Trader Joe’s focuses on WOWing their customers. How do you really define “Wow”? I’ve always been a fan of objective measures as much as possible. So, let’s get right to it.
More PT/Bootcamp Sales
So a few days a ago I mentioned that the first pillar of business success is MARKETING. I also talked about how to differentiate yourself from others in your marketing effort. The Second Pillar of building a SOLID fitness business is SALES. Marketing gets people in the door But What’s the use if they don’t buy? Unfortunately, most sales seminars and books I see written by gurus push the same tired “systems” of selling. They call it the sales script. “Overcoming Objections” or some crap like that. I absolutely HATE when someone reads me a script. I am not a robot. Neither are your prospects.
Getting Quality Clients
Hey Super Trainers, In the next 7 days I am going to send you 7 pillars of building a SOLID fitness business. The first pillar is marketing. Full Disclosure: This is assuming that you already have a GREAT product or service. If you have a shitty product or service then you need to fix that first before you get in front of more people. If you don’t you’ll accelerate your own demise.
I often hear some gurus talk about post cards, Facebook, lead boxes, etc…… That’s like looking for a wife/husband and not knowing what kind of person you really want as a partner.
I also get the whole…. “You can have the best product in the world, but if you keep it in your warehouse or garage (not too dissimilar to many fitness businesses), then no one is going to buy it.” So, you need to generate traffic and expose your product. But you need to generate it the right way. The question is, how do you go about attracting new customers?
My Core 7F Values
Years ago my very good friend Big Chris Mccombs gave me the nickname “7Figure Sam”
He was referencing that my studio grossed over 7figures.
I liked the title at first, but as time has gone on, I have started to think that it only shows a single facet of my character.
I guess I have EVOLVED…..
So it got me thinking… YOU DAMN STRAIGHT I THINK ABOUT THESE THINGS!
I asked myself what are your life priorities?
What do I really want out of life?
The answer wasn’t just FIGURES?
What are my 7 Fs that I base my life around? My real priorities.