Unique Experience Presentation

Unique Experience Presentation

Everyone in marketing has heard the word USP (Unique Selling Proposition). And if you haven’t then you need to get on some Dan Kennedy books and know what yours is, as it’s not only important that you have it, but also crucial that it differentiates you from your...
Fitness Marketing Game Plan

Fitness Marketing Game Plan

Sam, When I started coaching with you last October I had just moved into my stand alone Boot Camp Studio. I was grossing $9,000 in EFT per month before I moved into the studio. I had a bunch of my clients pay in full for the year to pay for the build out and that...
Credibility is Key

Credibility is Key

What does credibility mean? Does it mean, believable, reliable, or trustworthy? The definition probably changes a little depending on who answers; however, the definition on dictionary.com is, the quality of being believable or worthy of trust. Establishing...