No B.S. In The Trenches
Have you ever wondered what other fitness marketing professionals are doing to push their boot camp marketing, and personal trainer marketing to greater heights? Have you ever wondered how they actually did it?
Welcome to the Super-Trainer blog where timely inputs for successful marketing campaigns are published. How is this possible? The Super-Trainer blog is designed to be a place for fitness trainers to share their success stories in marketing their fitness business. These inputs do not only look good in blog form - it actually worked and raked six figures incomes for many fitness trainers.
If you want to reach your maximum earning potential with less time and effort, maybe it is time for you to learn and maybe unlearn the things you thought worked and not worked. The frontline of marketing, and boot camp marketing has always been about innovation of service and offering. Besides you really cannot expect better results by doing the same things over and over again.
Marketing is prone to stagnating results and steady decline. The reason behind this is that fitness trainers often think that what they are doing now could not get any better. Eventually they choose to settle on their past successes. But what if you can triple the number of clients signing up in your program? The good news is new things are introduced to the world of fitness marketing every day. Get into these new trends and learn from the other trainers who made it work.
The audience for your next marketing message is increasing everyday as the age of wellness is gaining momentum and nearing maturity all over the world. The best time to learn boot camp or personal training marketing is now. Get into the very core of your business and discover its potentials. Find ways to seize its strengths and integrate it to the way you communicate to your target market.
Marketing can be implemented in many ways. Finding the best strategy for your business is all it takes to get your business to the next level. But why leave your business to chance if you can pick up many things from fitness trainers who made it big overnight? The Super-Trainer blog is a good resource for your fitness training and health marketing business. On the other hand it is also a good way to empower other people in the industry by sharing your own success story.
Effective personal trainer marketing can give you the income that you want and deserve. This is the reason why you cannot stop from learning and innovating. Many fitness trainers choose to learn the hard way and go for trial and error. But you can choose to learn the easy way - connect with the right people who discovered what works and what does not. Super-Trainer gives you access to the right people who can teach you what to do and give you hints where to start.
Get your business in order and sharpen your boot camp marketing edge. Sometimes it is not about you or your program but how your future clients perceive you. Get your fitness marketing, and personal trainer marketing right the first time.
Hey Super Trainers, Hope you’re doing awesome and are ready to kick your game up a notch or ten in 2014. As I have mentioned before, I have been extremely busy with serious expansions. I was enjoying my semi retired lifestyle, but my young, hungry and ambitious team once again has dragged me back in the game. I feel like the Godfather where Michael Corleon says “Just when I thought I was out…they pull me back in” (Just signed the lease for our 7th location and currently negotiating for the 8th) These are full on “transformation centers” that provide the best of both worlds boot camp style functional training as well as bodybuilding style weight training. For the hundredth time, we don’t sell boot camp, personal training, Zumba, Yoga, Cross Fit, etc….. (Don’t label yourself and give prospects a way to compare you with others) WE SELL BODY TRANSFORMATIONS. No boot camp, no personal training = No way for prospects to compare you. Like you, 99.9% people come to us to transform their bodies and to generally look and feel better. And that’s what we do. With any method(s) that we deem necessary. (and so should you) These days we […]
Hey Super Trainer… Sorry I have been absent from sending regular emails. As many of you all know, Super Trainer and consulting the fitness industry is my “hobby income”. I do it to give back to the industry, learn from others and “supplement my income” I’ve been extremely busy with opening opening our 6th and now 7th location. My company is been growing exponentially (hence less time for emails) and I owe it to all to God, my awesome clients, partners and co workers. Today, I want to share a quick real life story with you that I think will help you BIG time in your business in the long haul. About a year ago, a couple walked in at my facility, as I was getting ready to leave my office. (my 3 year old had a dance recital) Nobody was around and they wanted a tour. So, I obliged. I was giving this couple a tour and the whole time the husband was asking me questions like “How much is it” “What kind of deal can I get” “What specials do you have” “We are looking at other facilities as well” He also mentioned that he was a general […]
Hi AFF (awesome fit family) Hope you had a great Thanksgiving and getting ready for Christmas shopping. That means going out there and getting some good deals on merchandise. (I saw people on the news lined up to get Black Friday deals since Monday) Anyways, let me tell you a little bit about our Black Friday deals…. WE DON’T HAVE ONE…. AS A MATTER OF FACT WE ARE RAISING OUR PRICES EFFECTIVE JANUARY 1ST. Now before you get your shotgun out, let me explain… WE ARE AND NEVER WILL RAISE OUR PRICES ON OUR CURRENT FAMILY MEMBERS. After all you are THE FOUNDATION of our business. As far as I am concerned you’re Grandfathered in at our “Founder’s Rate” However, anyone new coming to our facility will pay the new price. Let me explain first why we are doing this….. 1) In the next few weeks we will be adding an additional 30K in “toys” to help you get in even better shape and give you the best experience EVER. (Wait til you see what we have in store for you) 2) We honestly are getting pretty full and don’t care to have a billion people in our facility. I […]
Hey Super Trainers…. When people open a business, they usually operate in the “red” for at least 6-18 months before they start making money. OUCH… I don’t know about you but as I got older my risk tolerance has tremendously diminished. (along with some other things ;( I hate losing money, even for ONE day. I don’t gamble and never liked gambling so I am definitely not down for “let’s open a business and hopefully in 6 months we can make money” I got a wife and 2 beautiful daughters to feed ;) Now I am NOT saying that there aren’t “risks” involved with business especially opening a brand new one. There are always risks in ANYTHING we do. The key is to take “calculated” risks. That’s why you must have a “FORMULA” A checklist that you must follow for your business to work. I have been too busy creating this “Formula” for myself. Now we have 6 locations and counting…. They are all PACKED…. I can’t open locations fast enough. My achilles hill right now is finding locations. My achilles hill is also PARKING because our locations are JAM PACKED. NO JOKE Anyone can have one successful location… But […]
Hey Super Trainers….. By now you know that I preach against “blending in” In that spirit, I did something totally unusual at our facilities this year. (By the way we just opened up our 6th location. Took over UFC legend Dan Henderson’s old gym in Temecula, California) What I am doing at our facility is totally unique. It’s literally the “Talk of The Town”. It’s not the same old marketing and PR that you see everyone doing. This year just for fun…. I hired my friend and professional videographer/photographer Gene Fox from www.FitnessBusinessVideo.com to come down for 6 weeks and shoot pictures/videos of our fitness family. We’re actually making our own “reality show” at our facility. Gene Fox is literally following me and about a dozen of my craziest clients in and out of the gym all day for video footage. We have had major parties, photo shoots, night at the movies, dinners, etc… together. I have been interviewing celebrities like…. The mayor of our City Dennis Yates. Bodybuilding icon Shawn Ray. Compton Super Man C.T Fletcher. What has come out of this so far? Just incredible camaraderie between our already awesome and friendly clients. Clients got to dress up, […]
By now, some of you are probably tired of me preaching about topics such as…. “The fun factor in your business” “Creating the right CULTURE in your business” “Differentiating yourself from everyone else” “Your business is your DNA, make sure it’s unique like you” “Ignore everyone else, create your own path” My business is THRIVING and it’s my duty to share what’s working for me. Again, it might not be for you. I totally understand. OK, here we go. My latest project. Having the pleasure of coaching and mentoring hundreds of fitness pros over the years. I found that most fitness pros and their very own clients have something in common. I guess it’s human nature… We all want short cut to success. Whether it’s short cut to getting more clients or short cut to getting fit. As humans we all just want short cuts. I have said it before and I will say it again…. Nothing wrong to see what other successful people are doing BUT, and it’s a BIG BUT You must have your own style, SWAG if you will. Here is something that I am doing that’s totally out of the box. I am putting a full […]
I love America because America stands for something. America is truly the land of opportunity. If you can’t make it here then good luck making it anywhere else. But what I LOVE about America the most is that…. America doesn’t compromise on it’s core values to be popular. We Americans don’t care if other countries approve of us, we have our own core values and we do what we stand for. Many people and countries may not agree with America BUT as soon as they get in trouble the first country they call crying for help is America. Other countries criticize, talk crap and try to ruin America’s reputation. But guess what…. America is and always will be the greatest country in the world. The reason people talk crap about America is because we are at the top. When you’re at the top, you shall and will always be criticized. Don’t tell me that surprises you. “Haters” are just a side effect of success. The term I like to use is describing haters is “extra fans” These “extra fans” say they can’t stand you but yet they are still watching you very closely. So as far as I am concerned […]
In my humble but strong opinion these days, especially our younger generation is lacking something that’s CRITICAL to success. And it happens to be a very big pet peeve of mine at the same time. Can you guess? It’s “Hard Work and Dedication” Everybody these days seem to want to earn it the easy way. Everybody wants the “push button success” They want to be an overnight success. When my mom and I moved to this great country in 1985 we had less than $500 in our pockets. I am VERY proud to say that I have had some very odd jobs just to make ends meet at a very young age. I am very proud to say “I earned it the hard way”, and “I am self made”. When I say “self made” I don’t mean that I did it all by myself. I owe it all to the man above, my super mom who always pushed me to be my best, and everyone who has helped me, mentored me and guided me along the way. (AND A BIG THANKS TO MY SPERM DONOR (HE DOESN’T DESERVE THE TITLE) WHO LEFT ME WHEN I WAS 3 YEARS OLD AND […]
Fitness pros all around the world come to visit us and they can’t believe the kind of results that our clients are getting. They often ask….. “Sam, what’s your secret sauce” “What kind of nutrition plan/workout plan you put your clients on.” First of all there is no secret. OK, I lied. there is one. A HUGE one. It’s called FUN FACTOR. That’s right good old fun. You see the most effective workout in the world is useless but if it’s not fun nobody will follow through with it. No fun = no compliance Also too much fun and not enough work will yield to less than desirable results. Zumba=Fun (I guess) “I got a nice toned body because I do Zumba” NO ONE SAID EVER The art of getting clients in shape is and always will be the fun factor as well as the effectiveness of the workout. Fun = Compliance They are both equally important. As a matter of fact I am going to go on a limb and say for a beginner the fun factor is much, much more important than the “programming” So go out there and create a CULTURE that’s fun and conducive to COMPLIANCE. […]
That’s what your prospects should say after visiting your facility. Hope you had a fun and relaxing weekend. This past weekend was pretty hectic (but fun for me). I hosted a very small mastermind Friday and Saturday limited to only 8 fitness pros. (That’s how many chairs I have in my conference room) And had a photo shoot on Sunday with all of our staff. (We’re making a 2014 calendar for our clients, as well as shooting our own in house reality show) This year having a new born, I have cut my travel to a minimum. I also didn’t feel like putting on a big event like I do every year. These days I am more motivated by lifestyle than I am by money. I firmly believe if you chase money, you will repel money. It’s kinda like chasing after someone you really like. If you chase too hard you will run them away. GUARANTEED. The 8 fitness pros that attended the mastermind were all baffled by the amount of people that came in and out of our business. (we have 600 clients in one of our locations) But what really impressed them was the “culture” and “fun factor” […]
The best way to be successful in business is to differentiate yourself from everyone else. Everyone knows they need to differentiate but for some reason they just don’t do it. They are too busy watching everyone else to see what they are doing. NEWS FLASH: Everyone else is BROKE. It’s the blind leading the blind. One thing that we have done to separate ourselves from other “boot camps” and “personal trainers” is that we don’t use the same lingo as them. They talk about boot camp sessions, personal training sessions, semi private training sessions, etc……. (which by the way are all based on “features”) We talk about the end result. When someone comes to your studio, they want to “transform” and become a better version of themselves. They want the end result. Most want to lose fat and gain tone. Some want to build mass. So why not sell them a program based on the “benefits” and NOT the features. Personal training, boot camp, semi private training sessions are just vehicles. Not final destination. Why not sell them the final destination. A program that will get them to their goal. Let me give you an example: I had a guy […]
I honestly think that as humans we tend to complicate things more than necessary. That’s no different with fitness pros and their businesses. Most fitness pros are getting burnt out NOT because they are training too many clients BUT because they have made a simple business into a complex one with way too many moving parts. I learned a long time ago that more moving parts = more headaches. Now I don’t know where you are in your business and life. But… For me, I like to keep things simple, fun and effective. As long as I am having fun, feel good about my product/services, making a difference and increasing my bottom line I am good to go. (I have to have ALL the factors above in place) When fitness pro’s come to visit me for a VIP day, they simply can’t believe how busy we really are. Our chino location alone has close to 600 PAYING members. (We now have 5 locations and 2 more in negotiations.) They also can’t believe how SIMPLE my business and life really is. They are in awe when they see the kind of results we get our clients and more importantly the culture […]
Last week a coaching client of mine asked me to take a look at his “reactivation” email and give him my honest opinion. Below is our conversation. Please pay attention to how he went from sounding desperate in the first email and “begging” to making the email sound all about “them” and their “performance” in email #2. Again the key to marketing is NOT making offers and offers. That triggers the conscious mind and once that’s triggered people will automatically have their guard up. But if you market to their subconscious, they are receiving the same message WITHOUT triggering their “alarm” I hope this makes sense to you. This tweak has revolutionized my business and has clients knocking down my door literally. If you’re tired of chasing clients and “grinding” everyday. You might want to consider coming to Cali and hanging out with me for a VIP day. I guarantee you that your business and life will never be the same after. You will never chase clients again. You will never make desperate “follow up” calls. If you’re serious to finally have a business that serves you. Email my right hand man XavierRSanchez@gmail.com and book your VIP day. Don’t chase […]
This is something that I struggled with for years. Until recently I myself struggled with this. What is it you ask? Here it goes…. “To Workout or Not Workout At My Own Facility That is The Question” From a time management stand point it should be an easy choice. Why drive to a different gym to workout when you are already at your own facility? Let me first ask you a couple of questions…. 1) Did you know that 90% of home exercise equipment become expensive clothes hanger after only six weeks? 2) Did you know people who go to the office are much more productive than people who do the same work from home? Why do you think that is? The answer is simple. THE ENVIRONMENT. We are naturally more productive in certain environments. I am a big advocate of keeping “different environments” for different activities. This has helped my productivity (and peace of mind) tremendously. Here is what I mean… I don’t take my work home and neither do I workout at home (home is family time) I don’t workout at work (too many interruptions) because my mind is on work and not on my workout. When I […]
What’s Working What’s Not Working Delivering Clients Results. Duh…. Talking about results but not delivering Facebook plugin testimonials Static testimonials Emails Direct Mail/Magazine ad/ Post Cards Daily Deals (done right) Cold calling/lead boxes/yellow pages Month to Month agreements/12 month PIF agreement Long term agreements monthly plans Facebook private groups Not having one Closed ended specialize programs Open ended generic “boot camp” programs Results=Referrals Asking for results = desperate mode Refusing clients if they are not a good fit Taking everyone who throws you the mighty dollar Being Real and telling it the way it is Being fake and lose trust Call clients out when they are not following As long as they paying you, look the other way Clearly explaining your expectations upfront No need, take the credit card and question later When you say ONLY 20 people mean 20 people Say 20 people but take 50 people (lose trust) Employees NOT to park their car in customer parking The hell with clients. They are here to workout. “Subconscious Marketing” In your face marketing Having a personality Not having one Making time for PR (public relations) Sit behind the computer all day don’t need to talk Being present Being anywhere […]