No B.S. In The Trenches

Fitness Marketing

Have you ever wondered what other fitness marketing professionals are doing to push their boot camp marketing, and personal trainer marketing to greater heights? Have you ever wondered how they actually did it?

Welcome to the Super-Trainer blog where timely inputs for successful marketing campaigns are published. How is this possible? The Super-Trainer blog is designed to be a place for fitness trainers to share their success stories in marketing their fitness business. These inputs do not only look good in blog form - it actually worked and raked six figures incomes for many fitness trainers.

If you want to reach your maximum earning potential with less time and effort, maybe it is time for you to learn and maybe unlearn the things you thought worked and not worked. The frontline of marketing, and boot camp marketing has always been about innovation of service and offering. Besides you really cannot expect better results by doing the same things over and over again.

Marketing is prone to stagnating results and steady decline. The reason behind this is that fitness trainers often think that what they are doing now could not get any better. Eventually they choose to settle on their past successes. But what if you can triple the number of clients signing up in your program? The good news is new things are introduced to the world of fitness marketing every day. Get into these new trends and learn from the other trainers who made it work.

The audience for your next marketing message is increasing everyday as the age of wellness is gaining momentum and nearing maturity all over the world. The best time to learn boot camp or personal training marketing is now. Get into the very core of your business and discover its potentials. Find ways to seize its strengths and integrate it to the way you communicate to your target market.

Marketing can be implemented in many ways. Finding the best strategy for your business is all it takes to get your business to the next level. But why leave your business to chance if you can pick up many things from fitness trainers who made it big overnight? The Super-Trainer blog is a good resource for your fitness training and health marketing business. On the other hand it is also a good way to empower other people in the industry by sharing your own success story.

Effective personal trainer marketing can give you the income that you want and deserve. This is the reason why you cannot stop from learning and innovating. Many fitness trainers choose to learn the hard way and go for trial and error. But you can choose to learn the easy way - connect with the right people who discovered what works and what does not. Super-Trainer gives you access to the right people who can teach you what to do and give you hints where to start.

Get your business in order and sharpen your boot camp marketing edge. Sometimes it is not about you or your program but how your future clients perceive you. Get your fitness marketing, and personal trainer marketing right the first time.

How To Play Life

How To Play Life

Posted on 08. Apr, 2014 by .

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Hey Super Trainers…. Hope you had a relaxing, fun and productive weekend with your family. I am writing you this email from Sacramento airport all while wolfing down on my $15 airport chicken salad and smart water. I was here visiting with my consulting clients and now business partners Matt Weaver and Pete Cepeda. Matt and Pete have been a coaching client for three solid years now and now we are in business together. We just opened a KILLER “Results Transformation Center” here in “Sac Town” You have to see the pics of this gym. If I may say so myself it’s SIIIIICK. Friend me on Facebook to see some pics of this KILLER facility. (The graffiti alone on this gym wants me to never want to go home) Anyway the reason I am writing to you today was because I wanted to get a point across. I am not saying this to impress you BUT I want to impress upon you that as I am writing this email I have or I am…. 3 brand new locations under construction 5 offers on brand new locations 1 entirely new business venture (pole dancing studio) On a hardcore workout and diet […]

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I Call It Like I See It AND So Should You

I Call It Like I See It AND So Should You

Posted on 25. Feb, 2014 by .

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Nothing has helped me more in the past few years in business than calling it like I see it. Yes… That means calling out client AND prospects when they give me some lame BS excuse as to why they can’t start or why they are not getting results. Not only it has it helped my business’s culture by helping me differentiate and attract the kind if clients that I want and repel the clients that I don’t want….. But more importantly it has helped my “well being” which to me it’s the mother of all success. Let me explain. Above and beyond all the monetary reasons, YOU must feel good about your business. After all your business is YOUR baby. You got to make sure that your baby is growing according to YOUR core values and your belief system. And sometimes that’s NOT necessarily the same thing as maximizing profits short term. But when you stand for something in your business, you will automatically align yourself with more people that see the world as you do. At the same time when you take a stand, be ready for criticism and backlash. And that’s quite OK. “YOU HAVE ENEMIES GOOD, THAT […]

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10 Biggest Mistakes I Have Made in My Business

10 Biggest Mistakes I Have Made in My Business

Posted on 05. Feb, 2014 by .

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I recently had a very successful fitness pro visit me to take advantage of my “VIP day with Sam” That’s when I spend an entire day with a fitness pro, answering their questions, dissecting their business and showing them various different methods and systems I use in my 7-figure businesses. This fitness pro asked me an EXCELLENT question that I have never been asked before. She asked me “Sam name 10 big mistakes you have made in your business thus far” Man what an excellent question… Most people attribute my success to all the right things I have done. But as we all know, success comes from years of trial and error. Years of blood, sweat and tears. Success has many, MANY rainy days. Like Rocky said “It’s not always sunshine and rainbows” “IF YOU LEARN FROM DEFEAT, YOU HAVEN’T REALLY LOST” SO without further ado, Here is the top 10 biggest mistakes I have made in my business. Mistake #1 Spend too much money on equipment and not enough money on the culture. I used to think “the more equipment the better” these days I emphasize less equipment and really concentrate on our overall atmosphere and energy. We emphasize […]

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We Need To Talk…

We Need To Talk…

Posted on 28. Jan, 2014 by .

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Hey Super Trainers….. I have been super busy with my 7 locations. Kicking a** and taking names. (I have 2 offers on new locations, that should take me to 9 on track for having 15 locations by the end of 2014) Anyways I really want to talk to you about something. This is been bothering me for the past couple of weeks and I just haven’t had the time to write and talk about it. As I’ve been doing more and more consulting and coaching it is very apparent to me why so many fitness pros are confused and broke. It’s mind boggling how many trainers that I have talked to that after 3-4 years in business have 30-60 clients. No joke…. Not to brag but that’s how many people we sign in some weeks in ONE of our locations. (In the next 4 weeks we are projecting a conservative 200 new clients in our locations) That means if you were in business for 3 years and have 60 clients you managed to have a surplus of 20 people PER YEAR? Or they been in business for 10 years and have 8 before and after pictures. SMH THAT SUCKS, SUCKS […]

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How To make Your Wife AND Your Clients Happy

How To make Your Wife AND Your Clients Happy

Posted on 13. Jan, 2014 by .

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Hey Super Trainers…. Hope you, your business and your family are all doing well. Last Friday and Saturday, I had a dozen of my mentoring students in town for a visit. It wasn’t a typical industry “mastermind” where a bunch of trainers get together and talk about “how to set up squeeze pages” or “what to put in their auto responders” I am a firm believer that we humans learn much more by seeing and experiencing that by sitting in a boring class room listening. Our little mastermind was more like a field trip. They got see, feel and experience first hand my gym’s culture, energy and clients. We even drove down to our newest location in Fontana. The expressions on their faces was priceless. I could see all the ideas flowing in their head looking and experiencing everything. Best of all, this was an unexpected surprise for being a part of my coaching program. They all had no expectation that someday, I will be inviting them, treating them and taking them on a little field trip. Why am I telling you this…. Believe me, I am not trying to impress you and say “I do this and I do […]

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THE LOST ART OF HUSTLE

THE LOST ART OF HUSTLE

Posted on 06. Jan, 2014 by .

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Hey Super Trainers, I think these days some are missing the boat BIG TIME. These are the 4 hour work week guys who just want to push a button and make money. These people seem to have lost “The Art of Hustle” And that’s building a business one relationship at a time. I don’t know about you but we been SLAMMED for January. The last 3 days, I personally met with over 150 new clients who are starting our 6 week challenge on January 6th. Unlike some other gurus, I LOVE what I do and I love meeting new people. Sure, I could have delegated that to someone else… But I believe in making personal connections and building a business one client and one relationship at a time. These new clients were thrilled that the “boss” actually took the time to meet with them individually and getting to know them. I also made sure that we were friends on Facebook and added them to my our “private” Facebook Group. My goal this year is to open up 8 more locations and have a total of 15 locations to serve more people. I will do that by hustling and making more […]

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My 2014 Predictions

My 2014 Predictions

Posted on 02. Jan, 2014 by .

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I normally don’t do predictions…. But after literally spending hours on SKYPE for the past month and speaking to over 100 fitness pros… (To be honest, it was a little depressing to see how bad it is out there for most of fitness pros) I now have a clear understanding of why so many fitness pros are flat out BROKE and UNHAPPY. And my prediction. The saga will continue and more and more fitness pros will either quit or have to supplement their income elsewhere. (Most fall into the trap of MLM (Multilevel Marketing,Which is yet another get rich quick scheme) Unless of course they wake up and smell the coffee. Here are some things that I discovered… Most Fitness Pros Are BROKE and UNHAPPY because: They are awesome “technicians” but horrible marketers. They are awesome “marketers” but they couldn’t point to their gastrocnemius. They are constantly worrying about what others are doing instead of worrying about What they are good at. It’s OK to see what others are doing in the industry but at some point your business has to be unique to you. They are looking for a “push button” sit on the beach automated lifestyle. Having a […]

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Bad News…..

Bad News…..

Posted on 31. Dec, 2013 by .

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Hey Super Trainers… Are you ready for 2014 new year resolution rush? I hate to be the bearer of bad news… But you’re most likely too late. “But what do you mean Sam, isn’t January the best month for personal trainers?” Yes and NOPE. Yes if you market to them WAY BEFORE Christmas (actually before even Thanksgiving) to get their commitment and money before they go out there and spend it all. NOPE if you didn’t. You see MOST people are flat out broke for a few months after the Holidays. How many times have you heard this before… “I overspend on Christmas, so I have to take a couple of months off from training to pay off these cards” Sure the sales are up at the local big box gyms… But remember they are selling a $13-$29 per month membership. MOST people cannot afford to hire a $200-$600 a month personal trainer/boot camp right after the Holidays. (They have already spend their money on gifts, Christmas, etc…) In our businesses (and my coaching client’s) we market to the new year resolution “population” in November so that we get to their “money” BEFORE Nordstrom, JC Penney, Toys-R-US, etc…. In each […]

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Getting a Divorce ;(

Getting a Divorce ;(

Posted on 30. Dec, 2013 by .

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Hey Super Trainers… Hope you had an awesome Christmas and I hope that you’re ready to bring in 2014 with a BANG. No my wife is not leaving me BUT (at least I hope not, where else can she find all of this 5’5″ short, white and handsome ;) let me tell you how this relates to your fitness business. A topic that keeps coming up lately when I talk to many fitness pros is “sales agreements/contracts” It seems like it’s the “industry standard” to lock people up into long term contracts. As you all know by now, I like to do my own thing and don’t care about the so called “industry standards” made by people who don’t or operate a real fitness business. Some fitness pros that I have spoken to lately seem to make “buying” plain old difficult for their prospect by offering a million different programs/price variations and contracts. This one particular fitness pro that I was talking to literally had 14 different options and variations to his programs. When I asked him how many clients he has he said “39″. NO WONDER…. Don’t forget the cardinal rule that “A CONFUSED MIND ALWAYS SAYS NO” Again, […]

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I’m The Best (Prove It)

I’m The Best (Prove It)

Posted on 23. Dec, 2013 by .

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Hey Super Trainers, Hope you, your business and your family is doing awesome. I don’t know about you BUT I absolutely HATE shopping, especially during the Holidays. Yesterday, I stopped in at Walgreens to get my teething 3 month old Hailee some orajel. I then remembered shoot, I forgot to get everyone gifts. Then, I took the easy way out and just bought 50, $50 Nike gift cards. BOOM. DONE ;) Except the lady at the cash register kinda freaked out and called the manager. She said “I have never seen anyone buy so many gift cards, I just want to make sure it’s OK with my manager” And that’s how I am basically about everything in life. No need to beat around the bush. Get to the point. Who has time to shop all day at the mall. Women say it’s the thought that counts… I say, I thought enough to reach in my wallet. (OK DON’T SHOW THIS EMAIL TO MY WIFE ;) As many of you already know, myself and my awesome team have been on a HUGE growth spurt. Our 7th location in Fontana, California will open in a couple of weeks. (January 6th) Make sure […]

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Your Competitors

Your Competitors

Posted on 10. Dec, 2013 by .

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Hey Super Trainers, Hope you’re doing awesome and are ready to kick your game up a notch or ten in 2014. As I have mentioned before, I have been extremely busy with serious expansions. I was enjoying my semi retired lifestyle, but my young, hungry and ambitious team once again has dragged me back in the game. I feel like the Godfather where Michael Corleon says “Just when I thought I was out…they pull me back in” (Just signed the lease for our 7th location and currently negotiating for the 8th) These are full on “transformation centers” that provide the best of both worlds boot camp style functional training as well as bodybuilding style weight training. For the hundredth time, we don’t sell boot camp, personal training, Zumba, Yoga, Cross Fit, etc….. (Don’t label yourself and give prospects a way to compare you with others) WE SELL BODY TRANSFORMATIONS. No boot camp, no personal training = No way for prospects to compare you. Like you, 99.9% people come to us to transform their bodies and to generally look and feel better. And that’s what we do. With any method(s) that we deem necessary. (and so should you) These days we […]

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Story From The Trenches

Story From The Trenches

Posted on 09. Dec, 2013 by .

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Hey Super Trainer… Sorry I have been absent from sending regular emails. As many of you all know, Super Trainer and consulting the fitness industry is my “hobby income”. I do it to give back to the industry, learn from others and “supplement my income” I’ve been extremely busy with opening opening our 6th and now 7th location. My company is been growing exponentially (hence less time for emails) and I owe it to all to God, my awesome clients, partners and co workers. Today, I want to share a quick real life story with you that I think will help you BIG time in your business in the long haul. About a year ago, a couple walked in at my facility, as I was getting ready to leave my office. (my 3 year old had a dance recital) Nobody was around and they wanted a tour. So, I obliged. I was giving this couple a tour and the whole time the husband was asking me questions like “How much is it” “What kind of deal can I get” “What specials do you have” “We are looking at other facilities as well” He also mentioned that he was a general […]

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Black Friday Sale

Black Friday Sale

Posted on 02. Dec, 2013 by .

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Hi AFF (awesome fit family) Hope you had a great Thanksgiving and getting ready for Christmas shopping. That means going out there and getting some good deals on merchandise. (I saw people on the news lined up to get Black Friday deals since Monday) Anyways, let me tell you a little bit about our Black Friday deals…. WE DON’T HAVE ONE…. AS A MATTER OF FACT WE ARE RAISING OUR PRICES EFFECTIVE JANUARY 1ST. Now before you get your shotgun out, let me explain… WE ARE AND NEVER WILL RAISE OUR PRICES ON OUR CURRENT FAMILY MEMBERS. After all you are THE FOUNDATION of our business. As far as I am concerned you’re Grandfathered in at our “Founder’s Rate” However, anyone new coming to our facility will pay the new price. Let me explain first why we are doing this….. 1) In the next few weeks we will be adding an additional 30K in “toys” to help you get in even better shape and give you the best experience EVER. (Wait til you see what we have in store for you) 2) We honestly are getting pretty full and don’t care to have a billion people in our facility. I […]

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Profitable From Opening Day

Profitable From Opening Day

Posted on 25. Nov, 2013 by .

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Hey Super Trainers…. When people open a business, they usually operate in the “red” for at least 6-18 months before they start making money. OUCH… I don’t know about you but as I got older my risk tolerance has tremendously diminished. (along with some other things ;( I hate losing money, even for ONE day. I don’t gamble and never liked gambling so I am definitely not down for “let’s open a business and hopefully in 6 months we can make money” I got a wife and 2 beautiful daughters to feed ;) Now I am NOT saying that there aren’t “risks” involved with business especially opening a brand new one. There are always risks in ANYTHING we do. The key is to take “calculated” risks. That’s why you must have a “FORMULA” A checklist that you must follow for your business to work. I have been too busy creating this “Formula” for myself. Now we have 6 locations and counting…. They are all PACKED…. I can’t open locations fast enough. My achilles hill right now is finding locations. My achilles hill is also PARKING because our locations are JAM PACKED. NO JOKE Anyone can have one successful location… But […]

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