No B.S. In The Trenches
Have you ever wondered what other fitness marketing professionals are doing to push their boot camp marketing, and personal trainer marketing to greater heights? Have you ever wondered how they actually did it?
Welcome to the Super-Trainer blog where timely inputs for successful marketing campaigns are published. How is this possible? The Super-Trainer blog is designed to be a place for fitness trainers to share their success stories in marketing their fitness business. These inputs do not only look good in blog form - it actually worked and raked six figures incomes for many fitness trainers.
If you want to reach your maximum earning potential with less time and effort, maybe it is time for you to learn and maybe unlearn the things you thought worked and not worked. The frontline of marketing, and boot camp marketing has always been about innovation of service and offering. Besides you really cannot expect better results by doing the same things over and over again.
Marketing is prone to stagnating results and steady decline. The reason behind this is that fitness trainers often think that what they are doing now could not get any better. Eventually they choose to settle on their past successes. But what if you can triple the number of clients signing up in your program? The good news is new things are introduced to the world of fitness marketing every day. Get into these new trends and learn from the other trainers who made it work.
The audience for your next marketing message is increasing everyday as the age of wellness is gaining momentum and nearing maturity all over the world. The best time to learn boot camp or personal training marketing is now. Get into the very core of your business and discover its potentials. Find ways to seize its strengths and integrate it to the way you communicate to your target market.
Marketing can be implemented in many ways. Finding the best strategy for your business is all it takes to get your business to the next level. But why leave your business to chance if you can pick up many things from fitness trainers who made it big overnight? The Super-Trainer blog is a good resource for your fitness training and health marketing business. On the other hand it is also a good way to empower other people in the industry by sharing your own success story.
Effective personal trainer marketing can give you the income that you want and deserve. This is the reason why you cannot stop from learning and innovating. Many fitness trainers choose to learn the hard way and go for trial and error. But you can choose to learn the easy way - connect with the right people who discovered what works and what does not. Super-Trainer gives you access to the right people who can teach you what to do and give you hints where to start.
Get your business in order and sharpen your boot camp marketing edge. Sometimes it is not about you or your program but how your future clients perceive you. Get your fitness marketing, and personal trainer marketing right the first time.
Most of us wait for the perfect time to do……. The perfect time to get married, the perfect time to start a business, the perfect time to save etc.. It’s like a prospect coming to you telling you he or she is waiting for the perfect time to workout. You and I know there is no “perfect” time. Let me explain… Have you ever heard a new word, or seen a new car that you have never seen before, and all of a sudden after the first time you see it, you keep hearing the same word or you see the same car everywhere. Coincidence? NOPE.. You have heard that word and seen the car ALL ALONG. Hundreds maybe thousands of times. You have just “consciously” been aware of it for the very first time. Having said that, you need to start consciously look for opportunities. You need to start training your brain to look for opportunities. They are EVERYWHERE around you; you are just not conscious of it. Every time you talk to someone or meet someone ask yourself “how can I work with this person and create a win-win situation”? Always make a mental note of what the […]
Hey Super Trainers…. Hope you had a relaxing, fun and productive weekend with your family. I am writing you this email from Sacramento airport all while wolfing down on my $15 airport chicken salad and smart water. I was here visiting with my consulting clients and now business partners Matt Weaver and Pete Cepeda. Matt and Pete have been a coaching client for three solid years now and now we are in business together. We just opened a KILLER “Results Transformation Center” here in “Sac Town” You have to see the pics of this gym. If I may say so myself it’s SIIIIICK. Friend me on Facebook to see some pics of this KILLER facility. (The graffiti alone on this gym wants me to never want to go home) Anyway the reason I am writing to you today was because I wanted to get a point across. I am not saying this to impress you BUT I want to impress upon you that as I am writing this email I have or I am…. 3 brand new locations under construction 5 offers on brand new locations 1 entirely new business venture (pole dancing studio) On a hardcore workout and diet […]
Nothing has helped me more in the past few years in business than calling it like I see it. Yes… That means calling out client AND prospects when they give me some lame BS excuse as to why they can’t start or why they are not getting results. Not only it has it helped my business’s culture by helping me differentiate and attract the kind if clients that I want and repel the clients that I don’t want….. But more importantly it has helped my “well being” which to me it’s the mother of all success. Let me explain. Above and beyond all the monetary reasons, YOU must feel good about your business. After all your business is YOUR baby. You got to make sure that your baby is growing according to YOUR core values and your belief system. And sometimes that’s NOT necessarily the same thing as maximizing profits short term. But when you stand for something in your business, you will automatically align yourself with more people that see the world as you do. At the same time when you take a stand, be ready for criticism and backlash. And that’s quite OK. “YOU HAVE ENEMIES GOOD, THAT […]
I recently had a very successful fitness pro visit me to take advantage of my “VIP day with Sam” That’s when I spend an entire day with a fitness pro, answering their questions, dissecting their business and showing them various different methods and systems I use in my 7-figure businesses. This fitness pro asked me an EXCELLENT question that I have never been asked before. She asked me “Sam name 10 big mistakes you have made in your business thus far” Man what an excellent question… Most people attribute my success to all the right things I have done. But as we all know, success comes from years of trial and error. Years of blood, sweat and tears. Success has many, MANY rainy days. Like Rocky said “It’s not always sunshine and rainbows” “IF YOU LEARN FROM DEFEAT, YOU HAVEN’T REALLY LOST” SO without further ado, Here is the top 10 biggest mistakes I have made in my business. Mistake #1 Spend too much money on equipment and not enough money on the culture. I used to think “the more equipment the better” these days I emphasize less equipment and really concentrate on our overall atmosphere and energy. We emphasize […]
Hey Super Trainers….. I have been super busy with my 7 locations. Kicking a** and taking names. (I have 2 offers on new locations, that should take me to 9 on track for having 15 locations by the end of 2014) Anyways I really want to talk to you about something. This is been bothering me for the past couple of weeks and I just haven’t had the time to write and talk about it. As I’ve been doing more and more consulting and coaching it is very apparent to me why so many fitness pros are confused and broke. It’s mind boggling how many trainers that I have talked to that after 3-4 years in business have 30-60 clients. No joke…. Not to brag but that’s how many people we sign in some weeks in ONE of our locations. (In the next 4 weeks we are projecting a conservative 200 new clients in our locations) That means if you were in business for 3 years and have 60 clients you managed to have a surplus of 20 people PER YEAR? Or they been in business for 10 years and have 8 before and after pictures. SMH THAT SUCKS, SUCKS […]