No B.S. In The Trenches

Fitness Marketing

Welcome to the Super-Trainer blog where you’ll discover no hype, no BS fitness marketing strategies and information to take you to six (even seven!) figures in your personal trainer marketing or boot camp marketing business.

This blog is a lot different than what you're used to seeing. Super-Trainer is a platform where any fitness professional can submit a blog post as long their information helps other trainers get clients, sell personal trainer marketing, or perform better boot camp marketing.

You’re in the right place if you’re ready to take your boot camp marketing or personal trainer marketing business and fitness marketing to the next level. Where you’re working ON your business and not IN your business … where you’re leveraging your time … creating multiple income streams … and … providing a better life for yourself and your family.

You really can have it all—I’ll be your guide—let’s get it rolling!!

Boot Camp Referral Generation

Posted on 22. Feb, 2012 by 7Figure Sam.

Boot Camp Referral Generation

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How To Keep YOUR Clients Forever

Posted on 22. Feb, 2012 by 7Figure Sam.

Hey it’s your boy 7-figure Sam, Today I want to discuss a key element in my businesses that has allowed me to manage 6 boot camps in Chicago, 5 boot camp in California, my personal training studio as well as various other businesses and income streams. Frankly, I am surprised as to why so many business owners including fitness pros fail to do this. Unless you’ve been hiding under rock somewhere then you should know that it’s 7-10 times easier and cheaper to keep an existing client than it is to get a new one. But surprisingly almost everyone neglects this fact. It’s just my personal opinion that it’s human nature to take for granted what we already have. (That’s another topic for another day) So business owners are constantly looking for the latest way to acquire new customers all while ignoring the goldmine (existing customers) right in front of them. I am SHOCKED by how many business owners, fitness pros included fail to survey their customers/clients. It only takes a friggin minute…….. And the feedback you receive is PRICELESS to your business. Trust me when I tell you that it will prevent future headaches and save THOUSANDS and THOUSANDS [...]

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A Conversation With Death

Posted on 21. Feb, 2012 by 7Figure Sam.

Sometimes I write in verse. But it’s not because I’m one of those hazy, enigmatic artists who can’t seem to ever author anything other than inspirational pieces laced with big words, but no substance… It’s because during my 17 years in the Fitness and Sport Training industry, I learned some incredibly valuable lessons about the human brain and how it works. While our left brain functions entirely on lists, logistics and common sense, our right brain thrives on creativity, intrigue and imagination. Simply put; we sometimes remember the facts, but we always remember the stories. I’m taking Sam’s gracious offer to be part of his team very seriously – and will be providing the kind of insights that are unique, hard-hitting and slightly off-center (not unlike myself). Sales, advertising and marketing are great; needed in fact. But for 17 years, I was you; in every way. And I know it’s a tough journey to make it big in this industry… Even tougher when we take our eye of the ball of what really matters. So in the spirit of that truth, I will begin here. With a conversation that just may get your fires burning today in a way they [...]

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My Secret Sales Team

Posted on 20. Feb, 2012 by 7Figure Sam.

Erick “The Ab Pro” here, and I want to talk about my sales team. I am not talking about a group of sales consultants I have cold calling all day. I am talking about how I get clients to market and sell my services for me. I am fairly new to the boot camp business, but I have been able to create strong relationships with my core clients. These clients come to the camp everyday and sometimes twice a day. They love the results they have received and enjoying spending time at my boot camp. These are the clients that are excited about being a part of our organization and are willing to help us grow. These clients promote our business and close deals for us. Many of my clients have gone out of their way to create opportunities for us to expand. When these clients first came to me, I had not idea that they would be some of my more enthusiastic clients. I tried to wow and amazing them just as much as any other client. Eventually, they became so exited about my services and the results they have received, that they began telling everyone they knew. It [...]

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How to Create RABID FANS for your Business: What I learned from Justin Bieber

Posted on 19. Feb, 2012 by 7Figure Sam.

I wanted to follow up my Power of Appreciation post (thanks for all the comment love) with a post on how to help you create RABID FANS! I was watching the Justin Bieber Movie “Never Say Never” Friday night with my lady friend….. Don’t judge! That movie was AWESOME, if you don’t believe me just watch it! First off this kid is talented, he plays like seven instruments, can dance and sing. Don’t hate, congratulate! Now that we are past your fit of hysterical laughter at my expense, let me tell you some major take aways from this movie. #1) His success is not an accident- He was discovered on YOUTUBE, after posting hundreds of videos of Justin singing, his mother (a single mom) was contacted by a radio executive. This kid traveled the U.S. for a year and a half visiting radio stations, playing live, and working his ass off before anyone ever heard of him. #2) His fans are RABID- This kid and his team have created an amazing following by doing a few things VERY well. A) They make the fans feel like they matter! (are you doing this in your business?) B) The GIVE! Every [...]

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Behind The Scenes Of Creating Fitness Information Products

Posted on 18. Feb, 2012 by 7Figure Sam.

And no wonder… I mean, who wants to spend countless hours of intense thought and effort, pouring yourself into writing an ebook or other info product for countless weeks (or even MONTHS) on end… only to have the whole thing fall flat on its face and NEVER sell your first copy of the damn thing? Believe me, I GET THAT (not like I’VE ever done that myself or anything – cough, cough). ;-) No one wants to go thru all that effort and time to get nothing out of it. And understandably so. So in this post, I’m going to help you save a LOT of that wasted time and effort… and I’m going to give you unique insight as to how high-quality fitness information products are actually created. And in the process, I’m going to actually take you behind the scenes of one of my most popular information products, so you can see not only WHAT I did to create that particular piece of content… but I’m also going to show you HOW I did it. AND… I’m even going to give you the EXACT PATTERN I followed to create this info product, that way you can use the [...]

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The Pros and Cons of Owning a Boot Camp: To Franchise or Not to Franchise

Posted on 17. Feb, 2012 by 7Figure Sam.

Are you sitting on the fence thinking about your next business move? Boot camps are booming right now and many fitness entrepreneurs excitedly want a piece of the action. But when it comes to opening a boot camp, how do you decide the best route between opening one through a franchise or going for it on your own? Entrepreneurship has always been a promising source of income and an exciting challenge especially in the fitness industry. As with any business venture, along with this comes a few important decisions that one should make. This means that prior to venturing into any business one should consider doing a complete business analysis as well as a feasibility study to determine the risks and benefits involved. Experienced entrepreneurs will often do the SWOT method: Strengths, Weaknesses, Opportunities and Threats analysis, to weigh the overall performance of any business in the industry. As fitness entrepreneurs we should practice the same method. If you are considering opening a boot camp then you must look at the pros and cons of every aspect. When it comes to owning a boot camp, this as with any business has its share of risks involved. Again, the question is [...]

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Shakespeare and the Follow-up

Posted on 16. Feb, 2012 by 7Figure Sam.

Hey guys Armando here and I wanted to share something I shared recently at the sold out “Weekend with Sam” event. If you are not serving and following up with your clients whole-heartedly with true intentions of creating a lasting relationship and value then you will struggle in your business. Maybe not today but eventually you will be found out and when another trainer shows up that truly cares for them you can bet they will jump ship. More on that in a second but first… At Sam’s event there were so many great speakers but the underlying theme of many speakers at Sam’s event was said best represented by the character of Polonius prepares his son Laertes for travel abroad with a speech in Shakespeare’s Hamlet. This above all: “To thine own self be true, And it must follow, as the night the day, Thou cans’t not be false to any man.” Are you following Shakespeare’s Advice? Are you truly being authentic to who you are or are you settling and putting on an act for others? This is not a rhetorical questions. Answer it, now! If you can’t honestly answer a “HELL YEAH!” with every fiber of [...]

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Our Secrets To Success

Posted on 15. Feb, 2012 by 7Figure Sam.

Everyone loves lists of secrets or tips – me included. They’re bite-size things that you can implement and immediately see benefits from. So here are 6 of my favorite ‘Secrets’ that have helped the clients we serve and the franchisees who have allowed us to build the two fastest growing training-based franchises in the industry. To maximize the success of your business you need to have your 5 Pillars in place: Pillar #1 – Lead Generation – You need to have lead sources in place that are effective enough that they provide you a minimum of twice as many leads per month as you need to need to convert into clients to reach your financial goals. My recommendations are that you need a minimum of two external lead sources and two internal lead sources going each month as the basis of your fitness marketing plan. Pillar #2 – Front End Offers – How are you turning your leads into paying clients? Maybe it’s a free trial, a paid trial, an assessment or a Transformation Contest. Maybe it’s several of those or different front-end offerings like clinics or workshops. No matter what, you need some way for a person to try [...]

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What’s Your Unique Selling Proposition?

Posted on 14. Feb, 2012 by 7Figure Sam.

Every day I come across dozens of local fitness club ads that are carbon copies of one another. Every gym has a “money-back guarantee” and is supposedly “the #1 fitness club” in the area. Everyone is going to “bust my belly fat,” “help me drop 2-4 dress sizes,” and give me a “total body transformation.” At the end of the day, what we can conclude is that no one has the slightest clue about their Unique Selling Proposition. In any business, a Unique Selling Proposition is the reason that people should choose one’s product or service over a competitor’s similar offerings. In the fitness business, it can be defined by what makes your personal training, your fitness club, or your boot camp better than others. First of all, you need to know that you’re good enough to justify $100 an hour fees or a six-figure salary. Before I could get anywhere in my career, I needed to invest in my education and develop the confidence in my skills to know that I’m worth it. That’s the first problem many trainers face. You need to sell yourself on your business before you can expect anyone else to buy into [...]

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Is Your Guru A Sociopath?

Posted on 13. Feb, 2012 by 7Figure Sam.

Yes, I know this is an odd topic for Super Trainer. However, it could be the most important lesson in your life. Sociopathic people are dangerous, manipulative and don’t give a damn about you! Here’s a quick back story: I, JSE, have been the victim of more than one sociopath. They were a former girlfriend (many years ago), an employee, and a business associate. Believe me, I have my sociopathic radar on constant high alert now. The crazy part about being a victim (and that’s what you are) of a sociopath is that you start to think that you are nuts. They are so good at their craft, you are wondering if you are just imagining things. You are not. That crap is real! I learned why I had “attracted” these jack asses. Through discovery, I learned that sociopaths seek out those who are willing to help and those they can “extract” from. I’ve always wanted to help as many people as possible, and each of these three people had something to gain (money, prestige, power, opportunity, a list). Here’s a funny example: Have you ever watched The Bachelor TV show? (Ok Sam, I watch it sometimes…. I live with [...]

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FROM GOOD TO GREAT….TO THE BEST!

Posted on 12. Feb, 2012 by 7Figure Sam.

Ok, I hope you know I was bullshitting you there. I don’t use (unanswered) hype in my business like some other people. But the truth of the matter is many fitness business owners really have neglected this marketing tactic. And it is especially something I am seeing in much of the new generation. So what is this “secret” strategy?! It’s called “being the f@*#ing BEST” at what you do. Are you constantly working on your craft? Are you reading a book every 2 weeks (at least!)? Are you watching DVD’s and are part of the best online membership sites? How many seminars did you attend this year? And how many presenters/coaches did you bring into your gym to make your staff better? Why did you all of a sudden stop becoming better at your craft? I feel like we owe not only ourselves but even more so our clients, to continuously pursue a mastery of our craft. When you are amazing at what you do and you deliver the result the client is looking for faster and better than anyone else, coupled with an amazing experience, then people will want to talk about you all the time! When was the [...]