No B.S. In The Trenches

Fitness Marketing

Welcome to the Super-Trainer blog where you’ll discover no hype, no BS fitness marketing strategies and information to take you to six (even seven!) figures in your personal trainer marketing or boot camp marketing business.

This blog is a lot different than what you're used to seeing. Super-Trainer is a platform where any fitness professional can submit a blog post as long their information helps other trainers get clients, sell personal trainer marketing, or perform better boot camp marketing.

You’re in the right place if you’re ready to take your boot camp marketing or personal trainer marketing business and fitness marketing to the next level. Where you’re working ON your business and not IN your business … where you’re leveraging your time … creating multiple income streams … and … providing a better life for yourself and your family.

You really can have it all—I’ll be your guide—let’s get it rolling!!

How to Make Your Training Center a Third Place

Posted on 27. Jan, 2012 by 7Figure Sam.

I’m right in the middle of reading “Onward” by Howard Shultz, the founder of Starbucks. I remember hearing about the “third place” a while back before I even read the book but now it’s even more intriguing. I think it was Big Chris McCombs that told me about that idea. In the book they speak about wanting to make Starbucks the third place for their customers. Home. Work. Starbucks. Creating that same idea for your training studio or boot camp is literally one of the easiest ways to improve client retention. Who wants to keep filling a leaky bucket of clients? You work your ass off to get new clients so you better keep them. Think about it, people come from crappy jobs that they hate, busy lifestyles at home, commutes, hectic traffic and other stressors. But they COME. They show up at your studio or park or wherever you train and they want to put in work. Your place is one place that they can blow off steam, boost their own confidence, make friends, laugh, push past their limits (you know everyone lives in a little comfort circle so it feels great to get out of that) and make [...]

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Fitness Marketing Blogging Mistakes

Posted on 26. Jan, 2012 by 7Figure Sam.

People are always asking me how I get so many views, comments and tweets on my blogs. They feel there must be some magic voodoo I chant over each post to have it do well. Or maybe I kneel down and do a Tebow prayer after each post. Many blogosphere beginners invest their precious time into hacking out a couple posts and then conclude that “blogging is just not worth the effort.” I’d hate for you to miss out on all the juicy leads and buzz you could be generating for your business, so I’m going to share 10 of the biggest SEO mistakes new bloggers make. First and foremost, you are absolutely wasting your time if you have no clue about keywords. These are the literary magnets that draw visitors to your post. Without focusing on keywords, you’re really living on a prayer that someone will find your blog on page 1,000 of the search results. Before you start your post, you need to hit up Google’s Keyword Tool. Look up words you would type into Google to search for your business or blog post. Choose one main keyword per post – ideally something with “low” or “medium” [...]

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Improve Your Fitness Business by Improving Your Facebook Results

Posted on 25. Jan, 2012 by 7Figure Sam.

But do you really know the amount of revenue you have generated from Facebook? Do you know how much you have already invested in the network? These are two very important questions you must have the answers to if you want successful results from Facebook and for your fitness business. Facebook is the number one social media platform used by marketers today. According to the Marketing Sherpa 2011 Social Marketing Benchmark Report, 84% of social marketers use Facebook in some way. To be a successful part of this 84% you need a way to measure results and analyze data to ensure a positive return on investment. Here are 7 steps to help you do this: Prior to measuring results you must ascertain your goals. Adopt goals that conform to Facebook and are relevant to your target audience. Ask yourself, if you want to gain awareness using Facebook or enhance current relationships with your customers? When you have defined your goals then choose a metric to capture your progress. Ask the question, “How will I measure my goals?” If increasing leads is your goal then track the number of generated leads, along with conversion rates and the total value. Next, be [...]

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Supplement Sales For Trainers

Posted on 24. Jan, 2012 by 7Figure Sam.

Most trainers think that carrying supplements is a headache and you need to stock hundreds of items etc. This couldn’t be futther from truth. Adding Supplements to your Business can help your Business and your clients. Here is 3 reasons why you should be selling Supplements to your clients. Bottom line we are in a service business and part of our service is delivering results. When your clients use the right supplements they will get better results period. Along with getting better results they will also get healthier. What more can you ask for? Lets take something as simple as quality fish oil (notice I said quality because not all fish oils are created equal). Benefits – Improved Fat Loss – Reduced Inflammation – Decrease in bad cholesterol – Improved Skin – Improved Brain Function Bottom line your clients are either taking fish oils already or they should be. Why not have them buy it from you? Just like a membership most supplements are used on a monthly basis. Supplements are known as Replenishables. You use them you need to replenish. This means instant continuity. Your average client is buying something else from you, this is very important. [...]

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Fitness Marketing Incest

Posted on 24. Jan, 2012 by 7Figure Sam.

Read the Law of Hype Part 2 Hey, What’s up everybody? what’s up Super-Trainers? This is your boy, Sam from Super-Trainer.com. What’s going on? And, today what I wanna do is I want to talk to you about marketing incest. You know what marketing incest is? – Marketing incest is when everybody is doing the same thing. They’re watching each other, and there’s copying each others ads. So now, check this out. This is the two, right here in the Chino Hills area, there are two magazines. Okay, one of them is called the “Butterfield Stageline”. This is January 2012. Okay, another one is the “Westcoast Magazine”, and again if you look at here, it’s January 2012. Right? Okay, so once you turn the page I want to show you all these trainers’ ads that look exactly the same and say the same darn thing. So, check this out. So first one, we got this person’s ad, looks familiar. If you look at here, it says “Voted #1 Fitness Bootcamp in Chino Valley” Okay, so voted #1 fitness bootcamp in Chino Valley… by who? I’ve been living here for 12-15 years and everybody that has been living here, nobody has [...]

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Leave a Legacy

Posted on 23. Jan, 2012 by 7Figure Sam.

I was honored to be a presenter at Sam Bakhtiar’s “Weekend with Sam” event that included industry leaders / gurus like Dax Moy, Pat Rigsby, John Spencer Ellis, Rocco Castellano, Curtis Mock, Chris McCombs, and rising stars such as Armando Cruz, Erik Rokeach, Carrie Kakuda & Alicia Steger (The Boot Camp Girls) and Brian Devlin. As I travel back from the event I’m reminded of the impact we have on others. Does a person who leaves a legacy of change, social and individual improvement, and self-challenge have to be larger than life? No. The person who leaves a legacy could be you, me, or the trainer down the street. Does each of us have the opportunity to leave a legacy that makes all the difference in the life of at least one individual? Yes, we do. The power we have to change people’s lives is much more real and much more than simply training people to exercise. That power is held in a smile, a nod, a gentle push, a kick in the butt, and a pat on the back, a simple “Let me show you. “And a shared” Well done. That is the power to propel and that power [...]

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Fitness FRAUD ALERT – All Delivered Dirt

Posted on 23. Jan, 2012 by 7Figure Sam.

Hey Sam, Jamie Plunkett here. I’m making a short video for you to tell you about the bad experience I had with “All Delivered”. To start it of I was recommended by it to “All Delivered” by the Bootcamp Guru. I think all you guys know who that guy is. I purchased 5,000 door hangers, those little paper door hangers that you know, you hang on door knobs outside people’s homes. I purchased 5,000 gift cards to stick to each and every door hanger. The paper door hangers that go on the door knobs cost me about 400 hundred bucks. The gift cards cost me fifteen hundred dollars and it cost me about two hundred bucks to get them all stuck together. So “All Delivered” they came into play, in September I hired them. When I first hired them I just signed this delivery agreement which has all kinds of crazy verbage and stuff basically stating that they can do whatever they want to do with your material, deliver it whenever they want, deliver it wherever they want, and all this other crazy stuff, but I was referred to them so I figured there’s no big deal, went ahead and [...]

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I Thought This Was America

Posted on 22. Jan, 2012 by 7Figure Sam.

Freedom, Transparency, What’s up fellow Super-Trainer’s Mike Salvietti coming at you from Long Island New York. If you’re anything like me than you probably got into this business for one or both of the following reasons: 1. Passion for helping people (especially people in your niche) 2. Freedom (finanical freedom, freedom to train who you want, freedom to train when you want, freedom to teach your clients the way you want, freedom to charge what you want, freedom from authority etc.) After all I am an American and America is Now imagine if someone tried to take away your freedom? Last I checked America is not a communist country. So I thought? Well that’s what one so called Fitness Guru has tried to do to me. Check out this e-mail I recently received: Want to know why I was refunded my ticket to this fitness event? Because I strongly dislike the bootcamp franchise model that the event hosts happens to be the Founder and CEO of. It probably also had something to do with the fact that I openly expressed my feelings to him personally, but mostly it comes down to these 2 facts: Dollars and cents…. 1. He plans [...]

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Sh*t Women Say to Personal Trainers

Posted on 21. Jan, 2012 by 7Figure Sam.

I just wanna be healthy… What does this do? This meal plan sucks… How can I get rid of this… it’s so gross, look at it… That’s like, it’s too much information, but, this flexibility is really paying off in the bedroom. My husband loves you… Nah, I eat really well, I actually eat really well… I think I need some more cardio… So, what do I have to eat to like lose weight? Look, I’ve got a big occasion coming up and I need to lose 30lbs stat… What’s she doing? I don’t have that much cheese… Am I fat??? Don’t lie to me… {Stellars} just don’t do it for me… Ahh, this actually complements you believe it or not, uhmm… I was walking down the steet and this young man came up to me and said “Are you like 25 years old or something, can I have your number?” and I was like “I train with steve, just so you know” What is he doing? I hate fruit… ughh… it’s so sweet… I feel like this is making me bulkier… There is nothing wrong with a piece of bread, people have been eating bread for centuries… Does [...]

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We’re Closing Our Program

Posted on 20. Jan, 2012 by 7Figure Sam.

This is an email that my good friend and coaching client Thomas Furious sent to his list. He got KILLER response from it. Just wanted to share it with you here on Super Trainer… The ultimate goal has been to attract and coach the type of individuals that want to create something more than a healthy lifestyle, rather a legacy that can be passed on to others. We are so happy that you are doing that! Keep it up :-) Since 2008 the landscape of the wellness/fitness industry has changed significantly. Look inside your mailbox and you might find a health club offer for $5 to $20 a month. With health clubs falling deep in the red and many closing their doors, price wars became inevitable. Budget Health Clubs: Since 2008 this market has seen huge growth and the average monthly dues have come down 20% across the nation. In a few short years a small handful of national chains will own over 60% of the total membership base. While the industry continues to cheapen itself, we refuse to join in on the free for all. Over the past 6 years we have worked relentlessly to provide a [...]

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Do You Show The Love? Care?

Posted on 19. Jan, 2012 by 7Figure Sam.

What’s up you crazy kid Zach Even-Esh here, UndergroundBizJournal.com. I do this videos rarely. I do them when something strikes me and I’ve got a lot of passion for it. So I want to tell you I guess two things, One is about customer service on showing you care. I don’t even like to say customer service because it just sounds horrible. Caring, when you talk about that and I want to talk about influence and inspirations so we’re going to wrap through this into one and this video will be up on Super-trainer my boy 7 Figure Sam and depending on how fast you gets it up and all depends on this catabolic. Catabolic Sam. Anyway, I just shop at North shore getting clothes ready for an upcoming vacation my wife insisted that I go out and she just insisted that I go out and get clothes so I would rather do other things than shop for clothes. But anyway, did it, bought lot of clothes and had real nice person helping us out in the Men’s department then I go over to the Men’s shoe department in this particular mall inside North shore. North shore is known for [...]

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Motion Creates Emotion

Posted on 18. Jan, 2012 by 7Figure Sam.

In some cases, emotion creates motion. The Menendez brothers were driven by emotion to kill their parents. O.J. Simpson was driven by emotion to break-and-enter into a room at the Palace-Station Casino to steal his old football memorabilia back at gunpoint. Emotion drove an obsessive Enya stalker to stab himself after being ejected from her parents’ pub in Gweedore. US House of Representatives Congressman Anthony Weiner was moved by emotion to send nude photos to women via his Twitter account. These crimes of passion were all pretty gnarly and emotions can lead to positive motion as well, but my point is this: In other cases, motion creates emotion. Put Your Positive Thoughts Into Motion To Feel Positive Emotions. Bob Proctor once said, “Thoughts become things. If you see it in your mind, you will hold it in your hand.” Similarly, Mark Victor Hansen said, “You control your future, your destiny. What you think about comes about. By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands: your own.” The goal is to put your body into motion doing positive things that [...]