When I first got started in this business, I had it ass backwards …
I wanted to be like all the juiced up wannabe super-trainers, but little did I know these guys weren’t setting themselves up for their next move in the industry.  Most of them end up played-out has-beens.
If you’ve ever worked at a [...]

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Hey Personal Trainers, Bootcamp Operators, and Fitness Industry Entrepreneurs – listen up …
There’s a book that I’ve been seeing in the book stores for years and I’m sure you’ve noticed it too: MADE TO STICK.  You know it; it’s the bright orange book that looks like it has a piece of silver electrical tape wrapped [...]

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If there’s one thing I see trainers doing too little of, it’s promoting.  If you’re looking to drum up new business, you can’t just come in with the same old lame training deals.  It has to be something new, fresh, and unique to gain people’s interest and get them to move on your offer, [...]

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I know what you’re thinking right now: not another article about Arnold Schwarzenegger.
But hey, if the bodybuilding magazines can feature him on the cover of every other issue, then why can’t we?

Arnold’s influence on the fitness industry is hard to fathom.  His popularization of bodybuilding decades ago is the reason why 75% of the square [...]

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Right now, I’m going to share a secret with you about the fitness business that’ll probably change your life.   If you’ve been getting mediocre results, had low satisfaction, or are on the verge of burnout, then this secret will literally be the key to you expanding your income, enjoying what you do, and probably [...]

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Ever since Tim Ferris wrote a best selling book (a very good one by the way) about how he cheated at kickboxing and made over half a million a year selling scam diet pills (not to mention scamming people into promoting his book all the way to the bestseller list), being a scumbag has [...]

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My story has been an open book on this blog and in the SIX-FIGURE FORMULA free report, but with the coming release of the new SIX-FIGURE TRAINER PROGRAM I thought I’d go into some more business details about my fitness career.  Below you’ll find a post I put together talking about my progression and [...]

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“Being all you can be” is a common cliche, but is a very, very worthy goal.  When you think about it, you could say that it’s the purpose of living (it’s a shame the army dropped it as their tag line in their advertising, and I’ve heard their enrollment has dropped ever since).
When it comes [...]

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You know, the original SIX-FIGURE TRAINER MANUAL had some incredible success stories.  I’m humbled by them, but not really surprised.  That might sound arrogant, but when I made that course, I set out to create the most powerful product the personal training industry has ever seen.  In an age when online marketers tell you to [...]

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I’ve been calling my friend Cynthia Conde a celebrity trainer for years (mainly because  she’s been training major celebrities), but she’s really stepped into that role with her new show on VH1, Bridal Bootcamp, which aired last night.
I heard that she filmed the show two years ago, and I just assumed it already aired on [...]

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There was a time when I was once an innocent trainer with a very humble view of what it meant to be a trainer.  I was looking at what everyone else was doing and based my plan off of that.
So like everyone else, I was “working hard”, hustling for clients, and goofing off the rest [...]

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Based on the positive feedback the last blog post on a PERSONAL TRAINER DONE REAL GOOD, Dana White, I decided to come back with another installment …
Now this choice may be a little more controversial than the last one (and considering Dana that says a lot), but you’ll find it’s a guy that has no [...]

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I try to keep things as realistic as possible here, to help you achieve your immediate income goals and execute your current action plan so you can start getting results and making more money right now.  That’s the purpose of showing you a lot of success stories from blog readers, all the way to top [...]

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If you work for a big-box healthclub, or are even a staff trainer at a smaller club, I feel sorry for you.
When you work for a gym, you’re a commodity – when someone wants a trainer, the training manager’s eyes scan the gym floor and he randomly picks the first trainer walking buy to [...]

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7 Steps To Go Independent And Finally Quit Your Job
Guest post by Greg Crawford

Right now as I write this article, I’m on an airplane headed to the Fitness Business Summit. This will be my second one, but last year I was still a broke burnt out trainer working for a corporate gym. [...]

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If you’ve been following my advice and have an assistant or two and a few full blow employees under you, you know that you’re day is still filled from morning to night with new things to do.  The work (or a better word is opportunities) do not go away just because there are more [...]

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Personal Training is the best way to start a simple training practice paying you high hourly rates -you need about a dozen clients to earn pretty damn close to six figures.  Just make sure that even when things are small, you stay smart and treat it like a real business.
From there you can grow [...]

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