The Real Deal On Personal Training

After all the HYPE surrounding it’s release (created mostly by me), it’s finally here …

Without it, most trainers will go on the way they always have - frustrated and not getting to that higher level of training they see and hear about, but no one ever tells you how to reach … but now we’re setting the record straight!

The Whistleblower Report: The Truth Behind Training

CLICK HERE to see it now - this is the report that pulls back the curtain and shows you what the Personal Training industry is really about:

• Why most trainers have been lied to and completely exploited
  
• The type of clients that bring the highest return
• Why Personal Training is the best career on earth (if you do it right!)
• How to create the fitness lifestyle
  
• What success in training really means

If this sound like hype, it’s not - that’s passion! It can’t be hype because The Whistleblower is FREE -

But I’m only letting 500 people see the report - I don’t want this to get in the hands of everyone (about 100 slots were taken in the pre-launch).

CLICK HERE to secure your spot and download the report - it may be the most important thing you’ve read since you became a trainer. One of those eureka moments that will get your mind racing and adrenaline pumping (again, not hype!) -

Enjoy the report and don’t forget to leave your comments!

CHUMP-CHANGE: that’s what it feels like I’m making sometimes compared to the MILLIONS you hear people talking about all over the internet.

I got a cheesy automated email from a fitness marketer the other day talking about how he’s a MILLIONAIRE and one of his buddies is earning over 150K a month! It takes me a year to earn that much, so there’s kind of a natural feeling you get that you’re missing out on something big …

So what’s the big deal about Top-Level Training? Why should someone want to be a Personal Trainer and earn just 100K? Well the answer has nothing to do with money … Continue Reading »

Call me a low-life geek, but I’ve been surfing the online Fitness and Personal Training forums lately, just getting a pulse for the training industry and promoting Super-Trainer. Well, I was pretty shocked to find what the biggest point of discussion is in the field of Personal Training …

There’s a pretty heated debate from within the training community on the issue of credentials in Personal Training. There’s concern, interest, and just plain mud-slinging going on about what qualifications trainers need to have and what makes a good trainer.

Now, making better trainers is what Super-Trainer is about - you’ll notice a high density count of the words value, integrity, quality, knowledge, experience, and service in the posts here.

Our purpose is to help trainers get committed, step-up, and reach the higher ranks. That’s the way we combat the issue of low-quality training in the majority of settings today. Continue Reading »

Tags: career in fitness, Personal Training, personal training certifications, top-level trainer

Last week we lost one of the best trainers in the country. Jason Hadeed of E.A.T.S. in Germantown Maryland was senselessly murdered in his apartment complex. His killer turned himself in to police an hour later.

Jason leaves behind 2 children, the many people whose lives he’s improved through fitness, and the numerous others that he’s influenced by the human being he was.

I had the chance to speak to Jason on January 18^th in an interview for Super-Trainer. It may have been his last interview, and you can find it at the end of this post. Continue Reading »

Tags: career in fitness, exercise specialist, fitness career, Personal Training, top trainers

It’s time to talk about something fun, but at the same time probably the most important topic in your career - and it doesn’t have anything to do with your career at all:

Your Lifestyle

When it comes down to it, this is the reason behind everything we do professionally: that’s why it’s called “making a living“. In Personal Training this is even more important because a lot of our marketability has to do with our lifestyles as well.

In getting the kind of life you want, you’ve got to have goals and be assertive. Don’t think for a second that it’s selfish for you to think about creating your ideal lifestyle, because no one else is going to do it for you. Continue Reading »

When you’re a Personal Trainer, venturing outside of the comfort zone of a home base is a little scary. That’s probably one of the reasons why more trainers don’t make the jump into starting their own practices - because they don’t have a solid place to train their clients out of.

I got to talking to a trainer recently that’s solved that problem for the trainers in his city and built a tremendous business in the process: Billy Polson. Billy’s the co-owner of DIAKADI BODY, a serious training gym in San Francisco. Check out the virtual tour and you’ll notice that it’s a fully stocked and exquisitely designed place - a real trainer’s paradise. Incidentally, DIAKADI stands for Do It All, Kick Ass Doing Do It - not such a PC name which is what I love about it. From talking to Billy, I found out that not only his gym’s name but a lot of his approach to training breaks the mold of the usual mindset we see these days. Continue Reading »

Purdue University is now offering a four year degree in Personal Training - yeah, that’s right, the same job that until now only required little more than a weekend certification can be yours after four years of pricey full-time college education. Depending on how you look at it, this could either be a very good idea or a scam, so we need to go deeper.

Right off the bat, it doesn’t sound like a good idea to me. Not that having a degree is bad; there are already degrees in specialized areas of athletics like kinesiology and exercise science that are important for those that want to specialize in those areas. But to offer a degree in Personal Training seems blatantly like an attempt to cash in on the popularity of this field. Continue Reading »

Tags: fitness marketing, how to get more clients, Personal Training, personal training certification, personal training certifications

When most kids grow up they dream of being doctors, lawyers, or even astronauts. If they only knew what being a Top-Level Trainer was like, they might change their minds!

The truth is Personal Training doesn’t always get the respect it deserves as a real profession. While the public and media generally paint a really favorable image of this job, it’s within the industry that I see most of the apathy. Too many people look at it as just a hustle or a part-time job, not a real career track with tremendous potential and room for growth.

For that reason I wanted to get a guest on here that would change all that. The first person that came to mind was Dave Parise, one of the consumate pros in this business with a long history of top flight training. Continue Reading »

Tags: career in fitness, exercise specialist, fitness career, Personal Training, top trainers, worlds best job

Just when you thought having a website was enough, things online have changed. Creating a static web-page where people come to get information isn’t enough anymore; you need to tell a story that people can connect with. But since you’re a living, growing human being, this story is constantly changing, and if you want to form a strong relationship with your customers, it’s one they’ll want to know about.

This is where a blog comes in.

With the Internet being about information, that’s precisely what your prospect is looking for when they’re searching for a trainer online. In order to be comfortable with you, they want to form a relationship before they even meet you. While in some ways your website can do that, it’s better to go even deeper. Often, the person that gives the visitor the most access and personal information is the one who’ll win the sale. That’ll be the person that formed the stronger relationship with the prospect, and the relationship is everything. Continue Reading »

Tags: fitness marketing, how to get more clients, Personal Training

It took almost three weeks of back and forth, speaking through assistants and balancing time-zones. I didn’t have any friends in common with the man, so it was a shot in the dark, but one day while sitting in a Starbucks, I got what I was looking for: my phone rang and the person on the other end said “Hello Kaiser, this is Gunnar Peterson!”.

I know every single person reading this blog knows who I’m talking about; for all purposes, Gunnar’s the face of the Personal Training industry. He lives in a Hollywood Hills Mansion and is as much a celebrity as many of the stars he trains. Besides speaking to someone with such notoriety in this business, for me the thrill was even more significant: I was talking to the man who basically got me started and serious about Personal Training in the first place. Continue Reading »

Tags: celebrity trainer, exercise specialist, fitness career, fitness marketing, fitness press, gunnar peterson, health-club industry, top trainers, worlds best job