Lone Ranger Training or Part of a Crew?
Have you ever been a part of a Team? If so, how did it make you feel? For me, I loved being a part of a Team. In High School I was on the Wrestling Team and the Football Team. On game day, I loved walking the hallways at school with my jersey on. But it wasn’t all...
Do you play it too safe in your training biz?
I want to talk to you about stepping out of your comfort zone. Do you ever do it? If so, how far do you step out? I want to introduce you to Tony, one of my FitRanX Team members out in Texas. Tony was trying to decide if he should lease out a 133 sq ft facility. I...
Working out with friends more fun!!
Would you like to meet more people at The Camp and have a better workout experience?
Everyone likes to meet new people but sometimes we’re shy and it’s a little uncomfortable.
Our trainers came up with a fantastic idea to better get to know everyone here!!
As of Monday 8/19 we will be asking everyone to wear name tags provided by us.
We want to better know you and the first step is knowing your name!!
So pick up your name tag as you check in at the front desk starting 8/19.
Thanks so much for your cooperation!!!
Broke Does What Others Do (Go Against The Grain)
I have literally read hundreds and hundreds of business development books and been coached by some of the best in the world. They all have said something like.... "The fortune is in the follow up" "You have to follow up 5-7 times" "Nobody ever, EVER buys the first...
How to make a 6 figure income without a gym/studio/box/bootcamp
Can you make a six-figure annual income as a private trainer without utilizing a gym, studio, or boot camp? If I can, you can! This is how I did it! I served five years in the army. These five years included Arctic Ranger training and a two-year deployment in...
Lessons Of An Apprentice
Hey Super Trainers, Alex here (Sam's apprentice) In my first article, I explained the importance of doing things now. So, I wanted to follow up that article with another lesson/core value I have picked up while at Fitness Concepts. Talking in terms of S%?! THEY CARE...
THE WARDEN
Day one of my internship, I get my first two personal training clients. By day 5 of my internship, I already have 5 personal training clients and sign 4 of 4 referrals. Fast forward to end of week 3 of my internship and Sam says, “WHY DON’T WE STOP THIS INTERNSHIP, AND YOU BECOME MY SALES MANAGER, CUZ YOU’RE ON FIRE!!” I know I had been busting my butt for Sam and I was signing up referrals left and right. So much so, that I was given the nickname “THE WARDEN,” due to the fact that I was locking up contracts all day. I can’t take all of the credit though. The day Sam brought me on board into Fitness Concepts, he explained that every relationship worth having and keeping needed to be a win-win relationship. At the time, I only took it as Sam talking about him and I and the work we would be doing together. But, I soon began applying that to all of the relationships I had with people I’d known and people I would soon meet.
Don’t Hate The Player, CHANGE THE GAME
Who The Heck Are You? You must answer this question in order to build a solid foundation on which your business will operate, distinguish itself and thrive. I think these days way too many businesses (especially fitness businesses) don’t know the answer to that question. To thrive, most businesses will do whatever it takes to make a sell and acquire a customer. Even if it’s the wrong customer. This as you can imagine is very short term thinking.
Fitness Marketing Black Hole
Listen to me. You MUST build relationships before you sell. Let me repeat: YOU MUST BUILD RELATIONSHIPS BEFORE YOU SELL. If you’re investing in outbound marketing (newspaper, fliers, post cards, etc…) STOP. That crap in MOST markets don’t work anymore. (Negative ROI) People these days are hip to that old school B.S. marketing. The type of marketing you should be investing in is inbound marketing. Otherwise known as leadership/content marketing. The way I like to look at it is “marketing to their subconscious mind” You’re marketing to them without sounding off their B.S. detectors.
How To Hire Great Trainers
Hi Super Trainers. This is Alex Hormozi, Sam’s apprentice. I recently wrote an article explaining some of the lessons I have learned/lived while working with Sam everyday. The biggest one was the importance of doing things NOW. Make a list, and commit to doing everything on that list by the end of the day. Done. And hold yourself accountable. Sam wakes up at 3 just to make sure everything gets done. So, this article is going to detail an interesting lesson I am currently learning.