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Nothing is better than building trust with your customers than by pointing out your faults and communicating what you’re doing to resolve it.

At the end of the day your customers know and understand that nothing is perfect.

All they want to know is that you care enough about them to recognize and fix issues.

Ignoring issues basically says “I don’t care about you”

A philosophy that we have embraced at Fitness Concepts Transformation Center is “Kaizen”

According to Wikipedia: Kaizen, Japanese for “improvement”, or “change for the better” refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, and business management.

The core essence of our business at Fitness Concepts Transformation Center is really simple:

1) Get our clients results
2) Make sure our clients have fun in the process of getting results
3) Build a community that’s more than just about “the workout”

So we consistently measure ways to get better at all three.

One thing that we do and consistently have done is to send our clients a monthly survey.

We take these surveys very seriously and analyze them to see in what ways we can improve.

And we have in every aspect….

Except one ===> Very important one at that.

Remembering all of our clients names.

That’s terrible. Let me rephrase it’s HORRIBLE.

We have tried and tried to improve on this but with over 500 boot camp members and 200 semi-private members, it’s a battle that we’ve been losing for way too long.

So we announced this to our clients.