It was like no other facility I have ever seen
That's what your prospects should say after visiting your facility. Hope you had a fun and relaxing weekend. This past weekend was pretty hectic (but fun for me). I hosted a very small mastermind Friday and Saturday limited to only 8 fitness pros. (That's how many...
Become THE Only Name in Town
The best way to be successful in business is to differentiate yourself from everyone else. Everyone knows they need to differentiate but for some reason they just don't do it. They are too busy watching everyone else to see what they are doing. NEWS FLASH: Everyone...
Complicated Business = Misery
I honestly think that as humans we tend to complicate things more than necessary. That's no different with fitness pros and their businesses. Most fitness pros are getting burnt out NOT because they are training too many clients BUT because they have made a simple...
Desperate Marketing ;(
Last week a coaching client of mine asked me to take a look at his "reactivation" email and give him my honest opinion. Below is our conversation. Please pay attention to how he went from sounding desperate in the first email and "begging" to making the email sound...
Don’t Do This At Your Studio
This is something that I struggled with for years. Until recently I myself struggled with this. What is it you ask? Here it goes.... "To Workout or Not Workout At My Own Facility That is The Question" From a time management stand point it should be an easy choice. Why...
What Works And What Doesn’t
What's Working What's Not Working Delivering Clients Results. Duh.... Talking about results but not delivering Facebook plugin testimonials Static testimonials Emails Direct Mail/Magazine ad/ Post Cards Daily Deals (done right) Cold calling/lead boxes/yellow pages...
Inside Look At a 7-Figure Fitness Business
Hey Super Trainers, This is Chris Jarvis owner of Elite Fitness in Sycamore, Illinois. I wanted to share with you a little bit about what I learned on my VIP day(s)... The first thing I noticed when I walked into Fitness Concepts was the energy of the place. It was...
D*** Life is Good
Let me first say that this email wasn't meant to "brag" or "boast' in anyway. None of this would be possible without the man upstairs, living in the greatest country in the world and all my wonderful clients, partners, employees and all people that are close to me...
Which Describes You?
It's about two close friends of mine name "Alex" They are very close in age, ethnicity, background but their mindset couldn't be different. One loves to work hard and thrives on adversity. He is very uncomfortable being comfortable. The other one loves comfort and...
How to out-train and out-earn your competition?
Have you ever asked yourself the question, "What makes me different from all the rest?" I asked myself that question 4 years ago. I own a gym in Huntington Beach, California. Where there is a gym on “literally” every corner. I actually have 3 Crossfit gyms within a ½...