Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Referrals are the lifeblood of any successful personal trainer or fitness business owner. No one likes a sales pitch from a stranger, but everyone loves a helpful testimonial from a trustworthy friend. Hands down, the best way for you to grow your business is to reel in new customers with referral marketing. The people who come through your doors are already excited because they heard about how great you are from a friend, so closing shouldn’t be a problem. Here are 10 tips for helping your fitness clients help you.   Were they motivated by a special deal or discount? Did they come because a friend recommended it? Are they trying to lose weight or maintain it? Is your location particularly convenient? The first step to successful referral marketing is knowing what works and continuing to do just that!   Often times, clients don’t realize how much we depend upon their referrals to keep our businesses thriving. Often, just asking them for their help is enough to start bringing new clients in. Make it easy by sending them gift cards for money off or a free trial. You want the deal to sound like a win-win situation for everyone involved. [...]

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I can’t emphasize enough the importance of business FUNDAMENTALS when it comes to running a successful fitness business or any business for that matter. You must KNOW your numbers like the back of your hand. Let me say repeat: YOU MUST KNOW YOUR NUMBERS LIKE THE BACK OF YOUR HAND In this case…. My friend Irma simply got some bad advice. She is been working her ASS off but no matter how hard she tries she just doesn’t seem to make it. So I made a trip Culver city and Beverley Hills last Friday to  what I can do to help her.   People that know Irma know that she is one of the MOST energetic, outgoing,  AMAZING  people that you will ever meet. She kept asking her self why am I not making “6 figures like so and so” Is there something wrong with me? Maybe I need to work harder? Maybe I need to learn more?Irma lost her confidence and really thought it had something to do with her…. After less than 30 minutes on the phone with Irma it was CRYSTAL CLEAR why she wasn’t making money. It took me less that 30 minutes not because I [...]

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Hey, everybody. Rocco Castellano here again for this series about how to fix a broken business model. Now, in the other two videos, I explained about admitting the problem, understanding the problem, listening and then spending time and helping people get peace of mind.

And part of that, the necessary progression in understanding this whole thing – because it’s about how you do business and when you do business, if you don’t do business in an ethical fashion, if you’re doing business in a way that is basically tricking people or manipulating people and basically all manipulation has – all trickery or whatever is basically lying.

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Hey Super Trainers ;) Hope you had a wonderful Easter weekend with your family. By the time you read this I will be in New York’s Time square for the Brendon Burchard’s 10X event. This is an extremely exclusive and expensive event (10K for 3 days). Thanks to my man Jeff “Jet Setter” Sherman for talking me into making this investment. (It took him all of 30 seconds) I am looking forward meeting up with my east coast friends David Peterson, Kaiser Serujaddin, Thomas Furious, Mike Salvietti and AJ Mirhzad. I have to be honest… March has been one of the hardest months in recent years. And I loved every minute of it ;) Well let me explain…. I live my life by…… ” I don’t choose to be a common man. I want to be better tomorrow than today. And through a commitment to work and discipline, but mostly hard work. I’ll be a little more content, and a little different from the average guy” – J. Robinson My Personal Life 1) Wifey: All men know one thing and that is happy wife = happy life. So after a few weeks of craziness and launching four new products it [...]

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Few motivational speakers and coaches have inspired as many people as Vince Lombardi. Perhaps it was his irate tirades and military-style discipline acquired at West Point. Maybe it was his intolerance for losers and quitters or the way he rattled off memorable quotes that would define the essence of leadership and achievement for years to come. Whatever the case may be, I love that his last dying words were “I wish I could have done more.” The man was never settled. He lived life to the fullest and was very mindful of finding new ways to win – whether it be coaching football, penning books or public speaking. His quote mentioned above shows that winning is not an accident, but rather, a mindful blend of your thoughts, beliefs, words, actions, habits and character. I believe the converse is also true. Losing is also a habit that is perpetuated by negative thoughts, ignorant words, incompetent actions, bad habits and poor character. Many people are not even aware of how this all comes together.   Late actress Lana Turner may have a star on the Hollywood Walk of Fame, but her personal life could be considered a Hollywood Walk of Shame. With [...]

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Science fiction writer Arthur C. Clarke said there were three basic laws about speculating on the future. When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong. The only way of discovering the limits of the possible is to venture a little way past them into the impossible. Any sufficiently advanced technology is indistinguishable from magic.   In 1903, astronomer Simon Newcomb was quoted as saying, “Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible.” Two months later, Orville and Wilbur Wright flew their first airplane. In 1956, British Astronomer Royal Richard van der Riet Woolley told Time Magazine, “[Space travel] is utter bilge. I don’t think anybody will ever put up enough money to do such a thing… What good would it do us? If we spent the same amount of money on preparing first-class astronomical equipment we would learn much more about the universe… It is all rather rot.” One year later, Sputnik launched. Five years later, the Apollo program was underway. Thirteen years later, humans landed on the moon. In 1932, Albert Einstein announced, [...]

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Many of us pride ourselves on being disciplined. We have the discipline to be faithful to our spouses, to maintain a regular workout regimen, to eat healthy, to manage our time wisely or to reach a goal we’ve set. Disciplined people aim for Spartan-like discipline in all that they do. We know that disciplined people are winners and that, likewise, people who lack discipline are unable to achieve anything worthwhile in life. Yet, that being said, trouble inevitably arises when we begin to take discipline for granted. We presume that, because we are disciplined people, we will always stick to our guns and meet with success. We think that we can do anything and our discipline will get us through. We must realize that discipline is a fallible trait – that if we put ourselves in enough sticky situations, eventually we will falter.   Don’t put yourself in a situation where you’re having too many drinks with a member of the opposite sex you’ve just met. Don’t invite someone to your hotel room or home when your significant other is away. Make a firm commitment to reaffirm your relationship every day. Create a regular schedule of days and times you [...]

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The Encyclopedia Britannica announced recently that it would no longer be offering it’s printed encyclopedia. Now you may be too young to remember pre-Google, pre-Wikipedia days but when you were in school and you had a report or project due if you had the Encyclopedia Britannica you had a cornucopia of options. Now a days they just take up space and much of that information has evolved and is out dated. Is that your business? So my question to you is what are you doing that has evolved or is out dated in your training? Innovate or Die… This recent move by the EB you may feel was warranted a long time ago. With information at your fingertips at a split second, who’s going to purchase $1200+ of books that are static and non-evolving? Why would they have stayed in business so long? 1st- They were pioneers at consolidating and packaging amazing content never before seen in one place. This was cutting edge back in the day. (Being first has its’ advantages) 2nd- They had some of the worlds most prestigious scholars, inventors and thinkers contribute to it. (Social proof and validity) 3rd- They knew their market. I am sure [...]

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“What I Wish I Knew When I Was 22 – Part 2? from Brent Beshore, CEO of AdVentures who ranked #28 on the 2011 Inc. 500 list.

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“What I Wish I Knew When I Was 22 – Part 1″ from Brent Beshore, CEO of AdVentures who ranked #28 on the 2011 Inc. 500 list.

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Hey, everybody. Rocco Castellano here. Again I’m continuing on my series of how to fix a broken business model.

Now, in the other video, in the video before this one, I had talked about admitting the problem, understanding that problem and then listening to the criticism. Well, here after you’ve done that, what I really want you to do is answer the questions why. Just understand why things may have gone wrong. Understand why it may have been broken because sometimes we as fitness – professionals and blue collar thinkers fear so much we don’t want to look stupid.

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