Fitness Marketing | Personal Trainer Marketing | Boot Camp Marketing

Boot Camp Overload?

Posted on 21. Dec, 2011 by 7Figure Sam.

What goes up must come down……. Boot Camps are popping up faster than pimples on a teenager’s ass. For every one good Boot Camp program, there are ten that completely suck ass. The Boot Camp surge has allowed plenty of shitty “trainers”/biz owners to legitimize themselves as self proclaimed fitness professionals. It seems like every A-hole in the world with a shitty certification and no experience is opening up shop. And that my friends, is what I call Boot Camp Overload. The fact of the matter is Boot Camp programs are a fad, and they are everywhere. It is only a matter of time before “big box” gyms figure out what is going on. They will bastardize the model, and then undercut all the “little guys”. I know you are reading this and saying….. “well, my program is different!” Sorry Broski….. The average consumer has zero F’ing Clue. They couldn’t tell you the difference between boot camp and their B-hole’s. Don’t get me wrong, customer service and creating your own tribe will set you apart if you are actually good at what you do! But if you put all your eggs in one basket, you will be very disappointed when [...]

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32 Simple Ways To Over Deliver to Your Personal Training Clients

Posted on 20. Dec, 2011 by 7Figure Sam.

Over deliver is business as usual in my book. It is second nature to me to give clients more than they expect. I’m telling you now; it’s a lot easier than it sounds. It may sound like some mysterious, expensive proposition that will cut into your time, your resources, and your bottom line. Don’t worry. It doesn’t. It only enhances all that and more. It is surprisingly simple to over deliver to your personal training clients. One word of warning. Each and every method and means of over delivering must include some type of relationship. If it is done without relationship, it has little value. If it has little value, there is no “over deliver”. I’ll show you what I mean. Let me share a mere 32 ways with you…there are hundreds…here are some of the ways I over deliver…Remember…it’s the little things that count…. 1. Smile. Always the welcome and encouraging smile. Who wants to deal with a sourpuss? 2. Use their name. Say their name. That’s a big one. Use it like they are your best friend. 3. Bring them their water. Refill their glass before they want it. 4. Introduce them to someone else like [...]

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How To Run Successful Body Transformation Contests

Posted on 19. Dec, 2011 by 7Figure Sam.

Hey, guys. It’s Leanne Ellington here from Orlando and I just wanted to share with you a little bit about what I’m doing with my marketing. I just kind of stumbled upon this a few months ago and when I do my marketing, a lot of my newer members come from the referrals from my existing members. So I wanted to make sure that I wasn’t saturating my email list and saturating my current clients with all these new marketing tactics and I didn’t want them to think I was just into the selling and the marketing. I wanted to let them know that I was definitely into getting them results first and foremost as well as obtaining new clients. So what I’ve been doing with my marketing calendar lately is every other month, I will do something internal for my current members to get them better results, to show them that I care and every other month, I will do some sort of external marketing tactic whether it be a short-term promotion or a 30-day promotion, something like that. So what I’ve done lately that has been working out really well for my internal marketing tech things is [...]

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Why Google’s Latest Change Will Either Kill or Ramp Up Leads For Your Fitness Business

Posted on 18. Dec, 2011 by 7Figure Sam.

Google is about to unleash a new change that may initially seem insignificant at first but is be the starting point to change the way you get leads off the internet in the future. If we look ahead in the next year I will make a prediction that at least 60-70% of your leads for most local small fitness owners will come directly off the Internet. If not then you are missing a big piece of the lead generation puzzle. Okay so lets get back to Google Latest Change That Is Going To Send a Shock Wave through the fitness industry. When a potential customer searches for Fitness Trainer in your area, in Google, two types of searches actually show up Paid searches that are shown at the top and on the right side of the page called pay per click. Organic searches that appears just below the paid searches and generally Google shows local sites and other local based websites depending on the way the site has optimized their pages. It is no secret that the first two sites that show up on the organic search results gets over 50% of all the search clicks from potential new customers. [...]

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Fitness Marketing Law #21 – The Law of Acceleration

Posted on 16. Dec, 2011 by 7Figure Sam.

In case you missed Fitness Marketing law of hype make sure you go back to read it. It’s essential to read marketing law of hype to understand fitness marketing law of acceleration. What is the difference between a product that accelerates quickly then dies out and one that moves slowly and builds a long lasting stance with customers? One is called a fad and the other a trend. A fad is quite noticeable, becomes popular fast, but then dies down in a hurry. A trend is not as noticeable and tends to be more powerful over time. A fad might make you a lot of money fast, but it won’t keep you in business for the long haul. Fads are short term marvels that offer profits quickly but don’t do a company much good once the fad dies down. For example, do you remember the release of Cabbage Patch Kids in 1983? Anyone that had children at the time, specifically girls, knows what I’m talking about. The hype of those dolls was insane. The maker, Coleco knew they were going to make some serious cash. They produced hundreds of different novelties relating to the dolls and within two years [...]

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Fitness Business – Using Groupon For Research

Posted on 15. Dec, 2011 by 7Figure Sam.

Hey. What’s happening, everybody? It’s your main man Seven-figure Sam here just kicking back in my office and just wanted to just share with you real quick about this Groupon promotion that we did and just show you some real cool features that you can really do some market research through Groupon. Now before we get started, I know it’s a big debate. A lot of the trainers love to do Groupons and a lot don’t and there’s that debate. Should I Groupon or should I not Groupon? That’s the big question, the big debate. If you want my thoughts on this, I say that you should absolutely do and here’s why. Before, if you were going to go and start a boot camp or a personal training business, now let me just explain that. I truly believe that a daily deal site like Groupon definitely works better for a group exercise program such as boot camp and not so much for one-on-one personal training because for one-on-one personal training, there are a lot of expenses involved. So if you ever get 200 people in the door, you got to have 200 trainers to service them. So it definitely works [...]

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Why People Fail in the Fitness Industry

Posted on 14. Dec, 2011 by 7Figure Sam.

The fitness industry is a competitive business. So what puts the successful trainer, boot camp instructor or owner above someone else? What helps increase his business? There are many key elements to success, but the one I want to focus on is Knowledge. In any business, one gains power with knowledge. That is why I recommend reading every day. This is not something I just preach; I live by it and do it every day. I have been studying the anatomy and mechanics of the human body along with nutrition for over 20 years. After all, that’s my business and I’m successful at it. But why am I successful in other areas of my life as well, because I master knowledge through reading and apply what I have learned. I did not earn the title, “7 Figure Sam” by sitting around and doing nothing. I learn something new each day and apply it to my business. Some of my best practices I gained simply from reading. I hear so many people say they don’t have the time to read. You need to make the time, not make excuses. Reading can be done for 10 minutes a day or an hour [...]

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Another Done For You Email ;) Alcohol and Fat Loss Part 2

Posted on 13. Dec, 2011 by 7Figure Sam.

Hey it’s your boy 7-Figure Sam here, I have yet another KILLER done for you email courtesy of my boy Michael Duivis. Apparently after he send out my Alcohol and Fat Loss email he received a ton of response. In case you missed it Here is Alcohol And Fat Loss Part 1 So he wrote a follow up email and he gave me the green light to share it with my Super Trainers… Here is what he said…. Hey Sam, I sent out that email of yours yesterday on “Alcohol & Fat Loss” and got a ton of response again, so thanks for that. I actually got so much response that I wrote a follow-up email, feel free to post it on Super-Trainer or whatever you want to do with it, here it is….. So Copy and Pate Below ;) ******************************************************************** Hey it’s [Your Name], again with [your business name], hope you’re having a great weekend so far. And I HOPE you didn’t throw out all your alcohol after my last email… Because after Thursday’s “doomsday” email on how drinking alcohol can set you back… I want to bring you some good news. (and I better! I came into bootcamp [...]

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Financial Planning

Posted on 13. Dec, 2011 by 7Figure Sam.

Hey it’s your boy 7-Figure Sam, Have you seen these broke ass trainers? They are everywhere…. They drive Lexus’s, Bimmers, Benz’s and have 254 pairs of shoes. But….. Their bank account is overdrawn. Their book shelves are empty. 67 years old training twelve hours per day to pay the bills. But you’re smarter than that. Dr. John Spencer “JSE” Ellis www.JohnSpencerEllis.com

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Your Fitness Business Must Stand Out

Posted on 12. Dec, 2011 by 7Figure Sam.

Hey, you guys. My name is Victoria and I want to take the time to make this little video for Sam at Super-Trainer because he has been absolutely amazing. I think I’m not the only one that feels this way but I feel that he has been totally over-delivering every single day amazing posts, amazing blogs, amazing information, stuff that is worth thousands of dollars. So I guess this is kind of my way of saying thank you and just wanted to kind of give back. So I thought of making this little video and showing you guys or telling you guys some of the things that I’ve been doing at my boot camp to kind of switch it up a little bit and keep it fun and exciting. There are so many different boot camps out there and we always try to stand out and be different and one of the ways of doing that is I try to keep it fun and exciting. So they have to work out everyday. We keep them fit. But why not have fun while you’re getting fit? So one of the things I’ve done is I bought a bunch of shot glasses [...]

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Fitness Marketing Law #20 – The Law of Hype

Posted on 09. Dec, 2011 by 7Figure Sam.

Fitness Marketing law of hype means a new concept or situation that was successful in the press often times turns out to be a marketing failure. All this fuss is made, the product is viewed as a huge success and then ends up failing (Kind of like the XYZ boot camp franchise). The law of hype primarily refers to new innovative products that claim to make other products obsolete. I never forget the day that one of the XYZ boot camp co owner said in his mastermind. He said “Open up and XYZ boot camp or worry about it when one opens next to you”. To date I can name over 40 XYZ boot camp locations that didn’t make it (these are the ones I know of) and many more that will not continue past their contracted agreement. I recently watched a so called “fitness guru” video that claimed that by raising your energy you will make another 300K in your boot camp. Do You Believe that This ONE THING ALONE is going to Make You An Extra $300K per year? I don’t and want your opinion…… Watch closely at about 2:20 in this video for this ridiculous and illegal [...]

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Strategic Marketing And Growth

Posted on 08. Dec, 2011 by 7Figure Sam.

Hey there Super-Trainers, its Dave Peterson again and I hope you’re doing awesome today and your business is doing even better! Last time I went through a few key lessons I have learned in the past year that helped me go from working in a corporate gym to owning my own facility and having my own training staff in less than a year. I want to go over strategic marketing and growth today to show you where my business is at, what our goals are in the coming months and how we plan to accomplish those goals. We will shortly be adding the following: Membership Website I will only discuss our main forms of revenue today and the smaller streams will be assumed at the same rate of growth. We have broken down our main revenue streams (BootCamp and training) into the following metrics: Active Members Current Avg Value We currently have gross revenues of just over 20k per month (as of September) and have set a goal of increasing gross revenue by 50% (to get to 30k) by February 1st 2012. We are still fairly new so we don’t have the current market penetration we would ideally [...]