How To Stand Out

How To Stand Out

Posted on 21. Nov, 2013 by .

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Hey Super Trainers….. By now you know that I preach against “blending in” In that spirit, I did something totally unusual at our facilities this year. (By the way we just opened up our 6th location. Took over UFC legend Dan Henderson’s old gym in Temecula, California) What I am doing at our facility is totally unique. It’s literally the “Talk of The Town”. It’s not the same old marketing and PR that you see everyone doing. This year just for fun…. I hired my friend and professional videographer/photographer Gene Fox from www.FitnessBusinessVideo.com to come down for 6 weeks and shoot pictures/videos of our fitness family. We’re actually making our own “reality show” at our facility. Gene Fox is literally following me and about a dozen of my craziest clients in and out of the gym all day for video footage. We have had major parties, photo shoots, night at the movies, dinners, etc… together. I have been interviewing celebrities like…. The mayor of our City Dennis Yates. Bodybuilding icon Shawn Ray. Compton Super Man C.T Fletcher. What has come out of this so far? Just incredible camaraderie between our already awesome and friendly clients. Clients got to dress up, […]

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My “Ridiculous” New Project

My “Ridiculous” New Project

Posted on 28. Oct, 2013 by .

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By now, some of you are probably tired of me preaching about topics such as…. “The fun factor in your business” “Creating the right CULTURE in your business” “Differentiating yourself from everyone else” “Your business is your DNA, make sure it’s unique like you” “Ignore everyone else, create your own path” My business is THRIVING and it’s my duty to share what’s working for me. Again, it might not be for you. I totally understand. OK, here we go. My latest project. Having the pleasure of coaching and mentoring hundreds of fitness pros over the years. I found that most fitness pros and their very own clients have something in common. I guess it’s human nature… We all want short cut to success. Whether it’s short cut to getting more clients or short cut to getting fit. As humans we all just want short cuts. I have said it before and I will say it again…. Nothing wrong to see what other successful people are doing BUT, and it’s a BIG BUT You must have your own style, SWAG if you will. Here is something that I am doing that’s totally out of the box. I am putting a full […]

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The Side Effect of Success

The Side Effect of Success

Posted on 25. Oct, 2013 by .

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I love America because America stands for something. America is truly the land of opportunity. If you can’t make it here then good luck making it anywhere else. But what I LOVE about America the most is that…. America doesn’t compromise on it’s core values to be popular. We Americans don’t care if other countries approve of us, we have our own core values and we do what we stand for. Many people and countries may not agree with America BUT as soon as they get in trouble the first country they call crying for help is America. Other countries criticize, talk crap and try to ruin America’s reputation. But guess what…. America is and always will be the greatest country in the world. The reason people talk crap about America is because we are at the top. When you’re at the top, you shall and will always be criticized. Don’t tell me that surprises you. “Haters” are just a side effect of success. The term I like to use is describing haters is “extra fans” These “extra fans” say they can’t stand you but yet they are still watching you very closely. So as far as I am concerned […]

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Mastery

Mastery

Posted on 23. Oct, 2013 by .

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In my humble but strong opinion these days, especially our younger generation is lacking something that’s CRITICAL to success. And it happens to be a very big pet peeve of mine at the same time. Can you guess? It’s “Hard Work and Dedication” Everybody these days seem to want to earn it the easy way. Everybody wants the “push button success” They want to be an overnight success. When my mom and I moved to this great country in 1985 we had less than $500 in our pockets. I am VERY proud to say that I have had some very odd jobs just to make ends meet at a very young age. I am very proud to say “I earned it the hard way”, and “I am self made”. When I say “self made” I don’t mean that I did it all by myself. I owe it all to the man above, my super mom who always pushed me to be my best, and everyone who has helped me, mentored me and guided me along the way. (AND A BIG THANKS TO MY SPERM DONOR (HE DOESN’T DESERVE THE TITLE) WHO LEFT ME WHEN I WAS 3 YEARS OLD AND […]

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How To Get Clients Results

How To Get Clients Results

Posted on 16. Oct, 2013 by .

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Fitness pros all around the world come to visit us and they can’t believe the kind of results that our clients are getting. They often ask….. “Sam, what’s your secret sauce” “What kind of nutrition plan/workout plan you put your clients on.” First of all there is no secret. OK, I lied. there is one. A HUGE one. It’s called FUN FACTOR. That’s right good old fun. You see the most effective workout in the world is useless but if it’s not fun nobody will follow through with it. No fun = no compliance Also too much fun and not enough work will yield to less than desirable results. Zumba=Fun (I guess) “I got a nice toned body because I do Zumba” NO ONE SAID EVER The art of getting clients in shape is and always will be the fun factor as well as the effectiveness of the workout. Fun = Compliance They are both equally important. As a matter of fact I am going to go on a limb and say for a beginner the fun factor is much, much more important than the “programming” So go out there and create a CULTURE that’s fun and conducive to COMPLIANCE. […]

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