Fitness Marketing | Personal Trainer Marketing | Boot Camp Marketing

Don’t Just Work On Your Fitness Business

Posted on 05. Jan, 2012 by 7Figure Sam.

Leanne “Fitbiz Femme Fatale” Ellington www.NotYourAverageBootCamp.com Don’t Just Work On Your Fitness Business [0:00:01] Hey, guys. Leanne here for Super-Trainer.com and I’m going to talk to you about something that I think should be pretty obvious but I needed to have myself reminded of it every once in a while as well. So one of the things that I’ve been doing lately that has just been really effective in terms of building that camaraderie with all my members and making sure that I’m in touch with all of them. I know a lot of us aren’t teaching the classes all by ourselves. Maybe some of us are not teaching them at all. Some of us are limiting our hours so that we can make sure that we’re working on the things that are moving our businesses forward. Well, I definitely fell into the trap of I was having my trainers training all the classes and I wasn’t seeing what was going on, on the day-to-day stuff. My clients were still hearing from me through email and all of my systems that I have in place with my assistant whether it be texting or handwritten cards or that kind [...]

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My 2012 Book Reading Goals

Posted on 04. Jan, 2012 by 7Figure Sam.

I have a confession….. Last year I set a goal to read 1 book per week and failed. I only ready 31. Boy did I come up short ;( Nothing bothers me more than setting a goal and coming up short. I am also a firm believer that if you say you’re going to do something then you must do it or….. So this year I ordered 52 books from amazon and I committed myself to doing an hour of cardio 6 days per week. (ouch) And darn it I am sticking to it. Why an hour of cardio? Because I get to get my “6 pack on” while I get my “learn on” ya digg? 1) Positive Psychology Coaching Positive psychology moves psychology from a medical model toward a strengths model to help clients shore up their strengths and thereby lead happier, more fulfilling lives. Positive Psychology Coaching: Putting the Science of Happiness to Work for Your Clientsprovides concrete language and interventions for integrating positive psychology techniques into any mental health practice. 2) Rich Dad’s Conspiracy of The Rich In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH – a free online book which was [...]

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Fitness Blogging Secrets

Posted on 04. Jan, 2012 by 7Figure Sam.

Hey! What’s up everyone? This is Christian from SuperTrainer.com and I hope you’re having an awesome day and I want to talk to you guys about blogging, how I blog and what are some of the resources that I use to automate my blogging. Now, I must admit that blogging is not a natural skill of mine nor I do not like to do it on a regular basis but I know it’s very vital and important to my local business because it’s easy to get website traffic from local visitors that are searching for your service and it’s also a great tool to build relationships with your prospects, current clients and past prospects. So I’ve been getting a lot of Facebook messages and emails from a lot of people that follow the site and they’re asking me, “You got a nice blog. How do you blog? You come up with a lot of content quite often,” and today I want to share with you guys how I come out with content all the time without really doing anything. Now most recently I just changed our business name to Aguirre Fitness. That’s my last name. So I want to [...]

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Why We NEED You to Become an Entrepreneur

Posted on 03. Jan, 2012 by 7Figure Sam.

Yo guys! What’s up? Zach Even-Esh here freezing, taking my dog for a walk. Arnold, check him out. That’s my homeboy and every morning I take my daughter to school and then I come here and take Arnold for a walk. It’s about a half-mile walk to the dog park. He hangs out with a bunch of crazy dogs. They go nuts. There are all kinds of other crazy dogs jumping all over me and I listen to ILoveMarketing.com and they’re talking about how marketing has a bad outlook or people view marketing as bad, like it’s evil. Well, what they’re saying and this so much the truth is that what marketing does it is helps people spread their word about the knowledge they have to help other people, to make their lives better if they’re doing it ethically. What I think about is somebody like Bill Phillips, Body for Life. He did lots of marketing and look at all the lives he changed. It was all for the good. If he didn’t get off his ass and market and have a mission, he wouldn’t have changed so many lives; and because he changed so many lives, because he [...]

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Where Good Ideas Come From

Posted on 02. Jan, 2012 by 7Figure Sam.

For the past five years, I’ve been investigating this question of where good ideas come from. It’s a kind of problem I think all of us are intrinsically interested in. We want to be more creative. We want to come up with better ideas. We want our organizations to be more innovative. I’ve looked at this problem from an environmental perspective. What are the spaces that have historically led to unusual rates of creativity and innovation? What I found in all these systems, there are these recurring patterns that you see again and again that are crucial to creating environments that are unusually innovative. One pattern I call the slow hunch that breakthrough ideas almost never come in a moment of great insight and a sudden stroke of inspiration. Most important ideas take a long time to evolve and they spend a long time dormant in the background. It isn’t until the ideas had two or three years sometimes 10 or 20 years to mature that it suddenly becomes accessible to you and useful to you in a certain way; and this is partially because good ideas normally come from the collision between smaller hunches so that they form something [...]

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Tim Harford: Trial, error and the God complex

Posted on 01. Jan, 2012 by 7Figure Sam.

It’s the Second World War, a German prison camp, and this man, Archie Cochrane is a prisoner of war and a doctor; and he has a problem. The problem is that the men under his care are suffering from an excruciating and debilitating condition that Archie doesn’t really understand. The symptoms are this horrible swelling up of fluid under the skin. But he doesn’t know whether it’s an infection, whether it has to do with malnutrition. He doesn’t know how to cure it. And he’s operating in a hostile environment and people do terrible things in wars. The German camp guards, they got bored. They’ve taken to just firing into the prison camp at random for fun. On one particular occasion, one of the guards threw a grenade into the prisoners’ lavatory while it was full of prisoners. He said he heard suspicious laughter. And Archie Cochrane, as the camp doctor, was one of the first men in to clear up the mess. One more thing, Archie was suffering from this illness himself. So the situation seemed pretty desperate but Archie Cochrane was a resourceful person. He had already smuggled vitamin C into the camp and now he managed [...]

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Raising your prices for 2012!

Posted on 29. Dec, 2011 by 7Figure Sam.

How would you like to raise your prices for 2012? Would you rather deal with 100 people paying $100 or 10 people paying you $1000? I have always liked the latter because it easier to control their environment, their results, and at the end of the day less customer service issues. There is a quote that says, “Your price will eventually catch up to your value”. I am not a millionaire nor am I a trainer to the stars, but my clients’ rock! Many trainers ask me how I got to the point where I charge $300 per 30 minute session? The truth is nothing changed as far as knowledge from when I was charging $70 per hour. [The change came when I understood the value I was providing and when I started to value my time more.] When I realized these 2 things, I looked to increase the value I gave to each client by adding special events, special gifts, and most importantly learning more to make more efficient use of their time and get them quicker results. How would you like to fast track that process? This is what I want you to do. I want you [...]

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7 Figure Sam Interviews Ryan Magin About Affiliate Blog Empire

Posted on 28. Dec, 2011 by 7Figure Sam.

Checkout Affiliate Blog Empire Checkout Affiliate Blog Empire Sam: Hey. What’s happening everybody? It’s your boy Seven-figure Sam here out here in the beautiful Las Vegas Nevada, baby, my second home; and I’m here with an internet marketing wiz, my boy Ryan Magin. What’s happening? Ryan: What’s up, man? Sam: Hey, man. I know you’re crushing it online, Ryan. I know you’ve done some crazy shit, you know, but tell me like kind of like your business model and how your business is running. Ryan: Well, it’s really hard to explain to most people. I basically have a network of over a hundred little miniature blogs. They’re like three to five posts each and they rank in Google for specific terms and I sell affiliate products. So that’s 100 percent passive business. Sam: So you basically have all these blog networks and I know when we were sitting down on lunch earlier and you rank these blog posts. Like I mean sometimes you outrank the person that makes the product for their own term. Ryan: Yes. Sam: So you have some ninja SEO ways. How can someone like me find out about that kind of stuff and learn from that? [...]

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Persistence

Posted on 26. Dec, 2011 by 7Figure Sam.

In my opinion most people including trainers give up too freaking easy. Sometimes there’s no substitute for persistence. Some say it’s overrated. I agree to a point that persistence is dumb when one never learn and master better strategies. But when persistence is done properly, as with multi-step, multi- media sequences. You can’t just send one direct mail piece and give up and say “It didn’t work”? Same with email, Facebook, follow up calls and just about anything in life and business. These I see a lot of trainers that get discouraged too easily. You can always tell the truth about a person by how easily they stop, get delayed or distracted. We as fitness professionals talk to our clients about being persistent in their workouts and nutrition. We speak to them about the fact that exercise and nutrition is a lifestyle. But for some reason we quit ourselves when we have to get down and get our hands dirty to learn some new skills like copy writing or marketing. One place that I especially see that most trainers drop the ball is the follow up. For me I always tell my management team that the “the sale begin [...]

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One of Our Best Retention Strategies

Posted on 24. Dec, 2011 by 7Figure Sam.

Carrie & Alicia Here (The Boot Camp Girls)… What are you doing to keep your “Retention Percentages” as high as possible (other than giving great results)? We ask this question a lot with our coaching clients and most do not have anything implemented or at least they are very common and every boot camp is offering the same things. This is one of our best “Retention Strategy” we offer in our Boot Camps… They are a great way to build your community/tribe. Your campers will get to know each other better, become best friends, and they will talk about it OUTSIDE of boot camp, too! Be sure to take pictures to post on your blog/website, FB, and in your studio/gym. They will look at them over and over again! Watch a Team Sport together Bowling Lunch/Dinner/Happy Hour Fitness Adventure Try a different fitness activity – like Pole Dancing – Alicia loved this one – lol! 5k Races Volunteer for a Charity together Movie Night – Entertainment & Educational (Food, Inc) Spartan Challenge Night Attend any local event together – Festival & etc. Get together for a season finale to a TV show most of your boot campers watch Pampering [...]

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Fitness Marketing Law #22 – The Law of Resources

Posted on 23. Dec, 2011 by 7Figure Sam.

This section is all about having marketing money. You can have the best idea in the world but it won’t get far without having funds to market it. When developing a new product or concept you have to be prepared to spend money. If you don’t have the money, then you better have thought of ways to get it. As I’ve said numerous times, marketing is a battle of perception in the mind of the prospect and you need money to get into the prospect’s mind. And don’t think once you have reached the prospect’s mind that you no longer need money; that is a fallacy. Marketing is an on-going component of business. Advertising is not cheap. Did you know it cost $6 million to advertise a one-minute commercial during Super Bowl? I realize this is not a place you would currently advertise but it does show how ridiculously expensive advertising can be. Acquiring market share will cost money but you have to smart with how and where you advertise. I advertise in local newspapers and magazines which cost approximately $3,500 per month, Facebook $1,700 per month and other sources approximately $3,000. So, in my business my total [...]

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Get It Right Or Cut Your Losses Before Moving On

Posted on 22. Dec, 2011 by 7Figure Sam.

Ok guys real quick one today for you as I have a small window of time between clients. There are SO MANY different ways to market and promote yourself. Facebook, twitter, print media, press releases, google ads and email marketing just to name a few. So how do we decide which is the best for us. The simple answer? Try something out and stick with it until it works or you need to move on, do not have your hand in every cookie jar going or you will be losing money very fast without a whole pile of return. Pat Rigsy talks about have 2 internal sources (eg. referral contests and challenges) and 2 external sources (e.g facebook ads). I have only been in the training game since January of this year and while I am nowhere near as successful as some guys on here I do pretty well for myself. At the start of my marketing drive to promote business I tried everything to get leads. One thing that I had to look at was Facebook ads. To me learning facebook ads was a acheivement and I set about creating good traffic from the ads (and got myself a [...]