Fitness Marketing | Personal Trainer Marketing | Boot Camp Marketing

Welcome To Weekend With Sam And Friends Fitness Marketing Workshop

Posted on 12. Jan, 2012 by 7Figure Sam.

We are OVERSOLD My Bad. I TOTALLY lost count room holds 55 (We will make it work ;) Jerry Lockwood Mike Sartorious Aj Mirhzad Ian Hart Kirk Rogers David Peterson Dan Peterson Mike Salvietti Rymond Gravijo *Brian Devlin Jamie Plunkett David Wayne Sako Yakinian Justin Blum Luka Hocevar Steve Krebs Aaron Guyett Corey Beasely *Alicia Streger Carrie Kakuda Zach Hunt Amy Hunt Callie Durbrow Benjamin Ballinger Craig Kastning *Greg Justice Emile Jarerau Christine Steiger Joe Buabeng Damien Maher – Samuel Noh Jason Phillips – Lenin Rueda Fernando Rodriguez Matt Weaver Greg Crawford *Dr. John Spencer Ellis *Pat Rigsby *Chris Mccombs *Curtis Mock *Christian Aguirre *Rocco Castellano Nate Dillworth Jason Ferrugia Leanne Ellington Nitin Chhoda *Dax Moy * Armando Cruz Stacy Papakostas Erick salgado Dellia Elias Armando Espinoza Carl Guillam Scott Boulch *Erik Rokeach Rob King Alejandra Font Luis Font *Mike Seril Dustin Martarano Neil Venkertramen Taryn Landberg Irma Sandoval Josh Carter Kaiser Serajuddin Patrick Jones John Thompson Peter Cepeda Jana Beutler Holland Sterling

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Fitness Marketing and Boot Camp Marketing SEO Supremacy

Posted on 12. Jan, 2012 by 7Figure Sam.

Check it out…. Ok let me show you how I did it You know for the past few years I have been comfortable enough not to have to work hard to dominate the local personal training and boot camp business in Chino Valley. Not to brag, I was first in the scene and had a HUGE head start on positioning, marketing, reach, etc…… Remember in marketing first to the market usually always have a MAJOR advantage over everyone else. See Fitness Marketing Law #1 The Law Of Leadership Just like Coke, Xerox, Tide, etc……… Now fast forward 12 years later and there are literally a dozen or more personal training and boot camp businesses within A 5 mile radius. Nothing brings out the best in me like some good old competition. Some of these clowns are trying their best to imitate and copy my business. Advertising in the same publication. (Paying $2K per month for a one page ad where I pay $820 ;) What’s funny is that I know the EXACT number of calls we get from that magazine and track all the matrix. At $820/month we made a few bucks but at 2K per month it wasn’t worth [...]

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10 Things Super-Trainers Can Learn From Super Heroes

Posted on 12. Jan, 2012 by 7Figure Sam.

Being a huge superhero fan (and knowing that most of you are too, whether you admit it or not, right?) I really wanted to get this article out. Watching some old films and getting ready for some new blockbusters next summer made me think about the Super-Trainer universe. 1. With Great Power Comes Great Responsibility (Spider-man) You have the ability to change people’s lives so it’s your responsibility to share that power. Let’s say Joe Bloggs has enquired about your personal training. He’s overweight, has health problems, has no self-esteem and thinks of himself as a failure. He has specifically come to YOU and asked, ‘please help me solve my problems’. YOU are 99% likely to be the ONLY person who has the knowledge, expertise and passion to help him through this problem. No one else in his life will. His wife will say he’s fine as he is. His kids won’t care until it’s too late. Most of his friends won’t even know the guy is in pain because only YOU have taken the time to peel the onion. So if YOU don’t help him out by giving him a little incentive and a push to come in and [...]

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Fitness Business Key Performance Indicators

Posted on 10. Jan, 2012 by 7Figure Sam.

Hey Super Trainers. Over the years I am blown away by the fact that 99% of fitness pros don’t know their CRITICAL numbers. I have no idea how they stay in business…. If you want to run a viable business then everything must be measured and tracked. EVERYTHING…….. Why? This is a form that we use in my businesses and I call it the KPI form (Key Performance Indicator) This form to my business is like getting a physical for my health. This form tells me EXACTLY what I am doing right and what I’m doing wrong. Please feel free to download this at the bottom of this post. Enjoy!!! Key Performance Indicators Month____________ Total # Leads_______ Source 1. _____ Source 2.______ Source 3. ______ Source 4._______ Evaluations Set_______ Show_______ Closed________ Set vs. Show ___________% Show vs. Closed _________% Total Customers _________ New Customers (This MO)____ Promos____ Falloff this month______ Customers names (listed) + Reason Income Vs. Expenses Last Year________ This Year________ Change______% Goals ($ ) Monthly Actual $________ __________(+/-) Total Reoccurring $_______ Annual Goals Total Year To Date $________ $_______ (+/-) Pace

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Leveraging Your Competitive Experience

Posted on 09. Jan, 2012 by 7Figure Sam.

Erick “The Ab Pro” here and I want to talk about how you can leverage your competitive history to help you out shine your competition. If you have not competed in some sort of sport or fitness show, I would recommend doing a few. You will amazing your clients, meet plenty of great people and establish yourself as the trainer that not only talks the talk, but walks the walk. I have competed numerous times and often use my competitive experience to set myself apart from my competition. Here are a few ways I use my achievements to distinguish myself and help close a sale. While discussing our Nutrition Consultation services, I will often refer back to my experiences competing and how it has allowed me to help other reach their goals. “Now Mrs. Jones, As a National Fitness Model, I know that nutrition can see complicated. Before I decided to compete I read every diet book and fitness article out there and I was still completely confused. I wasted my time and money on in useless diets and supplements. It wasn’t until I started working with a diet coach that I really started to get results. I learned [...]

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The Dumbing Down Of The Fitness Industry

Posted on 08. Jan, 2012 by 7Figure Sam.

Interview Highlights [list style="arrowred"] Why the industry has been dumbed down What the issues are with done for you products What happens if you don’t know your audience Why a lot of done for you products don’t actually work Why hype works for some people and not others Why you are not able to get affluent clients What is so important about your clients mindset Why you should never do anything or give something away for free Why I had the scarcity mindset Why everyone jumps from brand idea to business strategy, and skips brand strategy Why the brand strategy is so important Who follows the branding process the right way and the wrong way Why you should be in another industry if you want to make a lot of money How you find the right clients to work with Why a lot of trainers have a tough time finding clients Why fitness pros are frustrated all the time [/list]

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Going Retail Vs. Light Industrial for Your Bootcamp Location: Both Sides of The Debate

Posted on 07. Jan, 2012 by 7Figure Sam.

You know whenever I hang with Sam, we talk more shit than anything else. Most of it is rated R and can’t be shared on this blog, or Sam’s career as the top fitness guru in Chino Hills would be over. The dudes got tons of stories, from the times he’s hung with Mike Tyson and Money Mayweather, from his “natural” Bodybuilding days (lol), and the reasons why he’s afraid to go to Amsterdam. Believe it or not, I value chopping it up with him about life and other stuff more than anything having to do with the fitness business. But every once in a while we talk about things having to do with business. When it comes to the fitness business, I defer to his wisdom for the most part. A few of the tips he’s given me have been absolutely vital to getting where I am. But the last time I really got to hang with him, at the I LOVE MARKETING event, there was one issue me and him disagreed on. It was whether a light industrial or retail space was better for running an indoor bootcamp business. Sam is on the side of going with light [...]

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The Law Of Hype Part 2

Posted on 06. Jan, 2012 by 7Figure Sam.

In Fitness Marketing Law of Hype we talked about over exaggeration and how some products or services will do great in the beginning only to find themselves in trouble after the hype wears off. Now on to Fitness Marketing Law of Hype Part 2 S*** if this goes the way it’s going it might run as long as “Cheers” ;) Nothing is better than some good old competition. There are two types of people in this world 1) The type that crumbles in competition ie: Lebron James in the 4th quarter 2) The type that rises to the occasion and actually performs better under pressure ie: Michael Jordan. We see this everyday in sports, life and business. Competition is ESSENTIAL for human improvement and advancement. It gives us fuel to push harder. One of the 8 life forces that is part of the human’s “hard drive” is SUPERIORITY After all this is EXACTLY why we fought our way out of the jungle and are on top of the food chain. We beat Dinosaurs, Lions, Tigers and creatures that are much bigger, stronger and faster thanI If your business was the only game in town. You don’t have to be that [...]

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Mobilize Your Fitness Marketing for Success

Posted on 06. Jan, 2012 by 7Figure Sam.

Reach Customers Faster, More Frequently and More Successfully with Your Own Smartphone App For those who are ready to take advantage of the technology, the explosion in smart phone popularity presents an unprecedented opportunity for cost-effective marketing that gets results. According to statistics from the comScore Data Mine (www.comscoredatamine.com), approximately 76.8 million Americans owned smart phones in 2011, an increase of about 57% from 2010. That’s an incredible growth rate that you should be taking advantage of. The numbers alone present strong argument for making use of smart phone technology for marketing your fitness business, but there are even stronger reasons. Smart phones (including iPhones, iPads and phones and pads using Android or Windows Mobile technology) allow marketers to target their audience and interact with customers and potential customers like never before. Smart phone marketing combines the best of internet marketing, traditional broadcast marketing, and social media marketing to achieve a level of interactivity and connectivity that none have been able to achieve on their own. Personally, I think smart phone marketing is especially suited to businesses in the fitness industry. In my experience as a fitness professional, individuals who understand the value of being fit and healthy well [...]

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Don’t Just Work On Your Fitness Business

Posted on 05. Jan, 2012 by 7Figure Sam.

Leanne “Fitbiz Femme Fatale” Ellington www.NotYourAverageBootCamp.com Don’t Just Work On Your Fitness Business [0:00:01] Hey, guys. Leanne here for Super-Trainer.com and I’m going to talk to you about something that I think should be pretty obvious but I needed to have myself reminded of it every once in a while as well. So one of the things that I’ve been doing lately that has just been really effective in terms of building that camaraderie with all my members and making sure that I’m in touch with all of them. I know a lot of us aren’t teaching the classes all by ourselves. Maybe some of us are not teaching them at all. Some of us are limiting our hours so that we can make sure that we’re working on the things that are moving our businesses forward. Well, I definitely fell into the trap of I was having my trainers training all the classes and I wasn’t seeing what was going on, on the day-to-day stuff. My clients were still hearing from me through email and all of my systems that I have in place with my assistant whether it be texting or handwritten cards or that kind [...]

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My 2012 Book Reading Goals

Posted on 04. Jan, 2012 by 7Figure Sam.

I have a confession….. Last year I set a goal to read 1 book per week and failed. I only ready 31. Boy did I come up short ;( Nothing bothers me more than setting a goal and coming up short. I am also a firm believer that if you say you’re going to do something then you must do it or….. So this year I ordered 52 books from amazon and I committed myself to doing an hour of cardio 6 days per week. (ouch) And darn it I am sticking to it. Why an hour of cardio? Because I get to get my “6 pack on” while I get my “learn on” ya digg? 1) Positive Psychology Coaching Positive psychology moves psychology from a medical model toward a strengths model to help clients shore up their strengths and thereby lead happier, more fulfilling lives. Positive Psychology Coaching: Putting the Science of Happiness to Work for Your Clientsprovides concrete language and interventions for integrating positive psychology techniques into any mental health practice. 2) Rich Dad’s Conspiracy of The Rich In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH – a free online book which was [...]

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Fitness Blogging Secrets

Posted on 04. Jan, 2012 by 7Figure Sam.

Hey! What’s up everyone? This is Christian from SuperTrainer.com and I hope you’re having an awesome day and I want to talk to you guys about blogging, how I blog and what are some of the resources that I use to automate my blogging. Now, I must admit that blogging is not a natural skill of mine nor I do not like to do it on a regular basis but I know it’s very vital and important to my local business because it’s easy to get website traffic from local visitors that are searching for your service and it’s also a great tool to build relationships with your prospects, current clients and past prospects. So I’ve been getting a lot of Facebook messages and emails from a lot of people that follow the site and they’re asking me, “You got a nice blog. How do you blog? You come up with a lot of content quite often,” and today I want to share with you guys how I come out with content all the time without really doing anything. Now most recently I just changed our business name to Aguirre Fitness. That’s my last name. So I want to [...]