23 Nuggets From Brandon Bouchard’s Expert Academy
I can't tell you enough about how much I enjoyed Brandon Bouchard's Expert Academy so far. We still have one full day left tomorrow. I have to say that Brandon must be the most energetic MOFO that I have EVER seen. The event was 4 days and 12 hours EACH day with...
What’s Your 10 Commandments?
Managing your fitness business is no easy task. You want to strive to have an excellent program BUT you don't want to be a perfectionist. There is a fine line between perfectionism and excellence. Perfectionism leads to tons of hesitancy and constant worry. Let me be...
Fitness Marketing Law #9 – The Law of the Opposite
As humans, we have strengths and weaknesses and businesses, products, and services are no different. Really think about this next line – In strength lies weakness. As a fitness entrepreneur you must know your own weakness as well as your competitor. To know both gives...
The KBL Jedi Mastermind
A Guest Post by Chris McCombs By now just about everyone knows I’ve put together an intensive small group mastermind containing some of the fitness industry’s brightest, coolest and most success-minded entrepreneurs around... as well as industry 'up and comers' and...
Combining Education, Certification, Business and Marketing
My man John Spencer Ellis "JSE" is back this month with this KILLER video. You DO NOT want to miss this. [vimeo 28832671] Dr. John Spencer "JSE" Ellis www.JohnSpencerEllis.com
Rules of Success, The Hustle & Caring
[youtube 4XySQoY3Zc0] With NO special skills technical skills or marketing know how, you can still kick SERIOUS ass with your fitness business if you do the following: Always get better and learn more so you can provide better training that provides faster and better...
Client Attraction Part 2 – Google Places Review for SEO Help
Check out part 1 of this series here So yet again I’m going with the basics and easy to implement tastics, however, this is a sneaky tactic (kinda like the sneaky cat pictured) that many trainers/entrepreneurs will not have implemented. Can lead to higher conversion...
Fitness Marketing Law #8 -The Law of Duality
The fitness marketing law of duality basically means that in the long run the battle for the market share of a product comes down two; the top two steps on the ladder. When a product is young on the market or is exciting it has many steps on the ladder. As it...
Sense of Entitlement is KILLING your results!
Entitlement- an established or recognized right. Are you sabotaging your own results by acting like a spoiled brat?! Do you say: “I workout so I can eat what I want” “I deserve this treat because I worked hard today” you get my point….. Soooo much of losing body fat...
The Corporate Boot Camp Craze
In 1986 I began my career as a corporate and community wellness supervisor in Kansas City. That was also the same year I began my personal fitness training business. I was fortunate to have had the opportunity to work with more than 60 of Kansas City's most...