Shakespeare and the Follow-up
Hey guys Armando here and I wanted to share something I shared recently at the sold out "Weekend with Sam" event. If you are not serving and following up with your clients whole-heartedly with true intentions of creating a lasting relationship and value then you will...
Our Secrets To Success
Everyone loves lists of secrets or tips – me included. They’re bite-size things that you can implement and immediately see benefits from. So here are 6 of my favorite ‘Secrets’ that have helped the clients we serve and the franchisees who have allowed us to build...
HOW TO CREATE A MESSAGE THAT SELLS
Have you ever looked at someone’s personal trainer advertising and thought, “I swear I’ve seen this same ad for the past 20 years?” Traditional fitness ads featuring the thin models and the buff jocks with perfect bodies are so overdone. What good does it do us to...
What’s Your Unique Selling Proposition?
Every day I come across dozens of local fitness club ads that are carbon copies of one another. Every gym has a “money-back guarantee” and is supposedly “the #1 fitness club” in the area. Everyone is going to “bust my belly fat,” “help me drop 2-4 dress sizes,” and...
Is Your Guru A Sociopath?
Yes, I know this is an odd topic for Super Trainer. However, it could be the most important lesson in your life. Sociopathic people are dangerous, manipulative and don’t give a damn about you! Here’s a quick back story: I, JSE, have been the victim of more than one...
FROM GOOD TO GREAT….TO THE BEST!
Ok, I hope you know I was bullshitting you there. I don’t use (unanswered) hype in my business like some other people. But the truth of the matter is many fitness business owners really have neglected this marketing tactic. And it is especially something I am seeing...
Mind Control Secrets from the Bible of CopyWriting
I recently read through his Massive 466 Page “Letter Book” and took away the key nuggets for You. I read this book based on Dan Kennedy’s recommendation…It’s widely known as the “Bible of Copywriting”. Usually when I read a book, highlight the key points then go back...
Streamline Your Blog Checking
One thing that always comes up here is time management. There is only so many hours in our busy work days and we have to learn to maximise our time so that we can keep making money and keeping clients happy. The main trap for most trainers seems to be facebook and...
Find your 4:00 AM
I’m reminded of that every morning I walk outside to get the newspaper and look around to a world of no distractions, no hustle and bustle, and no interruptions. I know there are a lot of trainers that cringe when I say that, and the point of this article is not...
The Jersey Shore and Pedicures Will grow your business?
Drunken, skanky, sloppy, little piglets running around acting like uneducated mongoloids… that pretty much sums the Jersey Shore up (except for Pauly D, that dude is alright in my book). This is what our society deems as entertainment. The average Joe spends 4-5 hours...