Archive for 'Personal Trainer Marketing'
Posted on 10. Sep, 2009 by Kaiser.
As trainers we’re all fitness consultants, and in consulting, there’s something known as the consultant’s paradox … It’s how clients are often your biggest problem, but you need them for your survival. But it doesn’t have to be that way … because Personal Training is different … Unlike any other health service, you only need a handful of loyal, dependable clients to earn six figures as a personal trainer – And if you do it right, these will be clients you like to see and enjoy spending time with. How did I go from a totally over-worked studio owner to pulling in the highest rates in the business, working only part time, with a waiting list (what I like to call semi-retired)? It was from being picky about the clients I had and what I charged, but once I had them, treating them better than they could have expected. This resulted in them treating me the same way, and a great income and career was born. So let’s take a break from talking about ourselves and talk about clients for a bit – how to deal with them and how it relates to your training business. How did I […]
Posted on 17. Jul, 2009 by Kaiser.
It’s been a busy couple of days, putting the finishing touches on the BIG-MONEY ONLINE FITNESS program and dealing with a few last minute mishaps with the product videos and checkout. I hear Microsoft always has major issues every time they roll out a new product, so that makes me feel a little better. I was also against the deadline last night for submitting my article for next month’s special “Tech Issue” of Personal Fitness Professional Magazine. After blogging for almost two years, I’ve become a fairly fast writer, but this article uncharacteristically took me a long time. Since they asked me to write the feature article for the issue, I know there’s a lot riding on it so I wanted to cram as much high quality info in there as possible. And this gave me an idea … That with the launch of BIG-MONEY, this article would be a very timely thing to feature on my blog. I’m not worried about getting in trouble for this, because I don’t think too many PFP readers read my blog to tell you the truth! And likewise, I doubt too many of my readers like you are reading PFP (no offense to […]
Posted on 13. Jul, 2009 by Kaiser.
Just like your favorite muscle magazine, I can’t help but have a gratuitous post about Arnold Schwarzenegger. Check that – mine isn’t gratuitous at all – Arnold fits perfectly into the series we’re running here, TOP FIVE TRAINERS TURNED ENTREPRENEURS OF ALL TIME. Didn’t know Arnold was a trainer? Well, he most certainly was, and it’s a pretty funny story which we’ll get to later. But as it relates to training, if you think about the impact Arnold has had on your life, it’s pretty amazing. For one, if you’re a guy, you’ve probably been doing single-joint isolation exercises most of your life, even if you’re a hopeless ectomorph that probably has no business training that way. And most of the gyms we train at are built around the impact Arnold’s methods have had on our culture. The fact that nearly every gym you go to has five different hammer strength machines just to hit your upper back has a lot to do with Arnold’s impact. And that’s just talking about fitness – we all know that Arnold had another job, and his accomplishments with that one are even more impressive, if that’s possible. We normally wouldn’t consider acting as […]
Posted on 28. May, 2009 by 7Figure Sam.
It's about time someone put a stop to the madness. I'm talking about recall of 3,000,000 fitness balls.
The truth is, this piece of "equipment" can be extremely dangerous if it falls into the wrong hands. It doesn't take a CSCS to tell you that anything involving a barbell, one or more 45 plates, and a stability ball is probably not a good idea.
Thanks to BiasTraining from the Super-Trainer personal training forum for this picture - and here are some of the responses:
Posted on 21. May, 2009 by Kaiser.
I just visited the Fit-Pro Magazine site and was shocked by what I saw - they have my picture plastered all over the place!
Haha! I'm not complaining - I love those guys and gals over there, including managing editor John Thompson, Josh Vogt in the ad department, and the lady running it all, Shelby Murphy ...
Besides my picture being all over the place, they also have a new, highly motivational video by Shelby. Shelby really gets what we've been talking about from the beginning on this blog - about how a fitness career is a vehicle for our own personal growth and fulfillment. Here's the video (notice the broad, important issues she touches on):