Top 7 Things A Trainer Should Do At A Big Box Gym
Emile: Let’s see if I can find where I’m at. I was on that other map over there. I got the red line. I got the purple line. I got the blue line. I got an orange line. I got four different routes that are all going to take me north in the direction, the general...
10 Extremely Successful Failures
You have to fail if you wish to succeed. If you’re too afraid of failure, you won’t achieve anything great in life. All entrepreneurs have failed at some time or another – and it’s these failures that prove to be the best learning experiences of all. In his book...
Don’t Kill The Competition
A decade ago, a kid from the State University of NY at Geneseo got into an altercation with another guy who (he presumed) was trying to steal his girl. In one fell swoop, he landed one punch straight to the guy’s chest – and killed him instantly! Imagine his surprise...
Is Bigger Really Better?
In the Internet marketing business we hear these four terms or headings quite often: Notice these headings relate to large amounts of numbers, but what many marketers neglect to mention is that your priority should not be the quantity of names you receive. It’s easy...
Where Do You Put “Up-Sell” in Your Communications?
Imagine eating a fancy meal at a nice restaurant. You're getting comfortable, ready for yummy appetizers and then something weird happens. The server tells you there's an amazing chocolate cake for dessert. The cake may be wonderful, but now you are annoyed because...
Robert Cialdini’s Presentation
Click to listen to Robert Cialdini's Presentation
Nuggets From Joe Polish’s I LOVE Marketing Event
As I always do here are some nuggets I learned from this event. So without further ado let's get down to business Most businesses concentrate on the before unit which is inefficient and expensive. Most businesses DO NOT concentrate enough on the AFTER unit. You have...
It’s A Not-So-Small World Now
"Disney’s got it all wrong. These appeasers, these enablers, these gutless capitalists are dead wrong." I know you’re wondering, “How could Sam say ANYthing bad about Disney? It’s the happiest place on Earth!” Yes, sure, it’s a great place to vacation. Take...
Creation Vs. Maintenance
TRUE HAPPINESS COMES FROM THE JOY OF DEEDS WELL DONE, THE ZEST OF CREATING THINGS NEW. - ANTOINE DE SAINT-EXUPERY Creating something new and fresh is far more exciting than just maintaining what we have. That’s why we must always be creating and looking to what lies...
Fitness Marketing Law #12 – The Law of Line Extension
Fitness Marketing Law #12 The Law of Extension: Businesses tend to feel the urge to extend the equity (stake) of a brand. They develop a successful brand and then naturally start to think of line extensions to broaden their name and increase profits. What many...