by 7Figure Sam | Sep 11, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing law of division is exactly that – a division, but it’s a division of a category. As time passes, a category eventually divides into two or more categories or sub-categories. The division into new categories basically caters to different needs and...
by 7Figure Sam | Sep 10, 2011 | 22 Fundamental Laws of Marketing
As humans, we have strengths and weaknesses and businesses, products, and services are no different. Really think about this next line – In strength lies weakness. As a fitness entrepreneur you must know your own weakness as well as your competitor. To know both gives...
by 7Figure Sam | Sep 8, 2011 | 22 Fundamental Laws of Marketing
The fitness marketing law of duality basically means that in the long run the battle for the market share of a product comes down two; the top two steps on the ladder. When a product is young on the market or is exciting it has many steps on the ladder. As it...
by 7Figure Sam | Sep 7, 2011 | 22 Fundamental Laws of Marketing
The Fitness Marketing law of the ladder basically implies there is more than one step inside the prospect’s mind. Better yet, there’s more than one available spot. I realize this contradicts some of what has already been said in previous articles, but keep reading...
by 7Figure Sam | Aug 31, 2011 | 22 Fundamental Laws of Marketing
The Fitness Marketing law of exclusivity states two businesses cannot own the same word in the mind of their prospects. Trying to change this philosophy or your prospect’s mind will not work. I’ve mentioned this in the previous chapters; once your prospect’s mind is...
by 7Figure Sam | Aug 30, 2011 | 22 Fundamental Laws of Marketing
When you hear the name Fed Ex, what do you think? Overnight delivery? What about when someone mentions a chocolate bar? You think Hershey’s. These are two large companies who used the powerful Law of Focus by finding one word they own in the prospect’s mind. Neither...
