by 7Figure Sam | Nov 10, 2011 | 22 Fundamental Laws of Marketing
The Fitness Marketing law of singularity means there’s only one move for every situation that produces considerable results. This law coincides with the concept of being first in the prospect’s mind. That is always the goal, to be first. But, sometimes entrepreneurs...
by 7Figure Sam | Nov 2, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law of Candor- Is being honest and admitting the negative a smart business strategy? According to the law of candor it is. I often say you have to be transparent in the fitness industry if you want to be successful. People know and understand that...
by 7Figure Sam | Oct 26, 2011 | 22 Fundamental Laws of Marketing
The Fitness Marketing law of attributes reminds me of the law of exclusivity and the law of the opposite. Almost in every law I discuss how important it is to be first in the prospect’s mind and that you must own a word that is solely yours, like Coca-Cola owns...
by 7Figure Sam | Oct 22, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law #13 – The Law of Sacrifice – it’s something that takes place in our personal lives and in business. It could be a sacrifice of money, time, wants, or needs. Each one us of could come up with a huge list of sacrifices we’ve either heard of...
by 7Figure Sam | Sep 24, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law #12 The Law of Extension: Businesses tend to feel the urge to extend the equity (stake) of a brand. They develop a successful brand and then naturally start to think of line extensions to broaden their name and increase profits. What many...
by 7Figure Sam | Sep 21, 2011 | 22 Fundamental Laws of Marketing
How many times have you heard the saying, “when you put things into perspective…”? The Fitness Marketing law of perspective implies marketing strategies have both short term and long term effects. These strategies are put into perspective by the prospect’s needs,...
