by 7Figure Sam | Dec 23, 2011 | 22 Fundamental Laws of Marketing
This section is all about having marketing money. You can have the best idea in the world but it won’t get far without having funds to market it. When developing a new product or concept you have to be prepared to spend money. If you don’t have the money, then you...
by 7Figure Sam | Dec 16, 2011 | 22 Fundamental Laws of Marketing
In case you missed Fitness Marketing law of hype make sure you go back to read it. It’s essential to read marketing law of hype to understand fitness marketing law of acceleration. What is the difference between a product that accelerates quickly then dies out...
by 7Figure Sam | Dec 9, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing law of hype means a new concept or situation that was successful in the press often times turns out to be a marketing failure. All this fuss is made, the product is viewed as a huge success and then ends up failing (Kind of like the XYZ boot camp...
by 7Figure Sam | Nov 30, 2011 | 22 Fundamental Laws of Marketing
How does anyone become better at what they do? They learn by their mistakes. John C. Maxwell, a well-known motivational author, says “you must fail forward to success”. Entrepreneurs cannot fear failure. Some of the wealthiest entrepreneurs have made major mistakes...
by 7Figure Sam | Nov 29, 2011 | 22 Fundamental Laws of Marketing
Success sometimes produces a big ego in a CEO’s head. His success often times leads to arrogance and it’s that same arrogance that can lead to failure. There is no room for ego when it comes to successfully marketing your business. In the fitness industry egos can be...
by 7Figure Sam | Nov 28, 2011 | 22 Fundamental Laws of Marketing
The Fitness market is ever changing and to predict where it might be in three to five years is nearly impossible. In fact, how often do you hear, “It’s impossible to predict the future”? The thing is, as entrepreneurs, we still try. Where companies make mistakes is in...
