Archive for September, 2011

23 Nuggets From Brandon Bouchard’s Expert Academy

Posted on 10. Sep, 2011 by .

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I can’t tell you enough about how much I enjoyed Brandon Bouchard’s Expert Academy so far. We still have one full day left tomorrow. I have to say that Brandon must be the most energetic MOFO that I have EVER seen. The event was 4 days  and 12 hours EACH day with UNBELIEVABLE content. Also getting to hang out and have a few drinks with the most sought after internet marketer (and comedian, he is funny as s***) in the world Frank Kern was a great experience. He is SUPER COOl. I can’t possibly put everything that I learned on this blog. Simply too much content. But  I have some good nuggets for you =) I want to thank my boy Brian Devlin from ptexplosion.com for inviting me to this event and hanging out. He is another up and coming guy in our industry and looks like we’re going to be hanging out again at Pat’s event in Louisville next month. Here are some quick nuggets for you: The way you say something is the most important. Have emotional impact. Wake up and inspire yourself. Society with low standards can’t survive. Inspire people by challenging people. Greatest challenge in getting […]

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What’s Your 10 Commandments?

What’s Your 10 Commandments?

Posted on 10. Sep, 2011 by .

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Managing your fitness business is no easy task. You want to strive to have an excellent program BUT you don’t want to be a perfectionist. There is a fine line between perfectionism and excellence. Perfectionism leads to tons of hesitancy and constant worry. Let me be the one to give you the bad news ready: LIFE IS NOT ALWAYS GOING TO BE PERFECT SO DON’T EXPECT YOUR BUSINESS TO BE. Disclaimer: This doesn’t mean that you have to accept mediocrity in your business. Always STRIVE FOR EXCELLENCE Every business must have a (SOP) Standard Operating Procedure. A Standard Operating Procedure is PARAMOUNT for running a smooth and systematized business. A Standard Operating Procedure is simply a manual with detailed step by step instruction on how to run ever aspect of the business. One thing that I encourage all my coaching clients do is to have what I call the “10 Commandments”. The 10 commandments is simply a 10 universal rules that are absolutely PARAMOUNT to your business. Post your 10 commandments in the break room, office, and anywhere the employees hangout. I encourage you to make your own version of the 10 commandments and share it with us on the […]

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Fitness Marketing Law #9 – The Law of the Opposite

Fitness Marketing Law #9 – The Law of the Opposite

Posted on 10. Sep, 2011 by .

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As humans, we have strengths and weaknesses and businesses, products, and services are no different. Really think about this next line – In strength lies weakness. As a fitness entrepreneur you must know your own weakness as well as your competitor. To know both gives you the strength for attack. Take for example the art of karate. Why is it that a 5’2”, 105 pound girl can take down a 6’2”, 220 pound dude? His size and power may be his strength but it can also be his weakness. The 5’2” girl is taught to use the opponent’s strength to take him down. As a fitness entrepreneur, you can do the same.   We’ve discussed being first in the prospect’s mind is the best, being on the first step of the ladder is also good, and how being on step two can be just as profitable. Where entrepreneurs make mistakes is when they try to be better or emulate the leader. If you know you’re on the second step then establish a strong hold of that step. Study the brand above you. Find out its strength and make it a weakness in the prospect’s mind.   Coca cola has been […]

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The KBL Jedi Mastermind

The KBL Jedi Mastermind

Posted on 09. Sep, 2011 by .

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A Guest Post by Chris McCombs By now just about everyone knows I’ve put together an intensive small group mastermind containing some of the fitness industry’s brightest, coolest and most success-minded entrepreneurs around… as well as industry ‘up and comers’ and even a few ‘regular ol’ fitness trainers’ with hearts of gold who are determined to be successful. This Mastermind is hands down the most powerful and life-changing thing a fitness entrepreneur can be involved in… it’s about taking your business to exactly where you want it to be… whether that’s building your boot camp or fitness training business to 2, 5 or even 10 times where it is now… or creating a fitness info-product empire … or becoming one of the top fitness gurus in the world (Just like some members of the group have done) It’s the Ultimate Force Multiplier… and the BEST OF THE BEST of the Fitness Industry ( as well as the internet marketing industry ) are in this group and ready to help YOU with YOUR Business Even if you’re in the early stages of your success, as long as your heart’s in the right place, this group can help you get to where […]

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Combining Education, Certification, Business and Marketing

Combining Education, Certification, Business and Marketing

Posted on 09. Sep, 2011 by .

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My man John Spencer Ellis “JSE” is back this month with this KILLER video. You DO NOT want to miss this. [vimeo 28832671]   Dr. John Spencer “JSE” Ellis www.JohnSpencerEllis.com

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