Archive for September, 2011

AJ Roberts talks Business

AJ Roberts talks Business

Posted on 13. Sep, 2011 by .

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I caught up to my man AJ Roberts at the Internet Marketing Fitness Festival in beautiful Austin, Texas. AJ, is one of the most sought after “launch expert” in the fitness marketing. As a matter of fact he is setting up the upcoming launch for my friends/coaching clients Jeff Sherman and Justin Blum. AJ is also one in the top two strongest men in the WORLD. AJ is one of the nicest most genuine people that I have ever met and he shared his knowledge openly with me and all of us at the event. Thanks AJ!!! [youtube sh0ib2yqPt0]

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Is There A Secret To Success?

Is There A Secret To Success?

Posted on 12. Sep, 2011 by .

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Some people will tell you that it’s having the best marketing, but I disagree. See, having the best marketing while having a inferior solution is only a temporary plan.  Once people find out you’re not providing anything special – they move on. But providing the best solution – that magnifies every bit of marketing that you do because when you bring one person in and they’re thrilled with their experience – they stay longer, buy more and refer regularly. From my own experience – that’s why we started the Fitness Revolution Franchise. We had already offered the best bootcamp solution in the industry in the Bootcamp Blueprint, but training businesses were evolving so we wanted to create the best possible solution that allowed quality coaches to run great businesses. We wanted to be able to provide a complete solution for coaches no matter if they were just getting started or had 20 years in the field. And with the bootcamp market becoming pretty saturated we wanted to always be able to stay on the leading edge of what the best formats and strategies are for fitness professionals to have success. 4 years ago just starting a bootcamp put you out […]

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7 Awesome Profit Making Ideas

7 Awesome Profit Making Ideas

Posted on 12. Sep, 2011 by .

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This blog provides 7 Awesome Profit Making Ideas for your fitness business. Ideas like this planted in the right fitness entrepreneur’s mind means some kick ass money. Profit Idea No. 1: ADVERSITY – Did you know approximately 20% of people who receive gift cards don’t use them, leaving approximately $5 billion in unredeemed dollars? This percentage is due to lost or expired cards, or consumers not using them. This is called “adversity” and numerous businesses make money from it. It’s almost like a win-win situation for a business. It’s very profitable when the cards don’t get redeemed, but even if they are used most clients spend more money during that visit giving you an opportunity to acquire or re-gain clients (62% of people spend more than the gifted amount). Profit Idea No. 2: DEADLINE – Retail studies show that consumers get annoyed when they save a coupon or money-savings offer, finally get a chance to use it and then realize the discount has since expired. This scenario supports my belief that dates and deadlines need to be large, bold, upfront, and in the center. Deadlines should also be revealed early and continuously on all marketing material. If the deadline is […]

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Fitness Marketing Law #10 – The Law of Division

Fitness Marketing Law #10 – The Law of Division

Posted on 11. Sep, 2011 by .

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Fitness Marketing law of division is exactly that – a division, but it’s a division of a category. As time passes, a category eventually divides into two or more categories or sub-categories. The division into new categories basically caters to different needs and wants of the prospect.   For example, computers began as a single entity but over time broke up into many different categories (mainframes, personal computers, laptops, notebooks, etc.). Automobiles in the early 1900’s started the same way. American brands were Chevrolet, Ford, and Plymouth. Ok, so you’re thinking, “What’s a Plymouth?” It’s a Chrysler. Today, we have sub-categories for cars: luxury, economical, low priced, exotic, sport cars, compact, mid-size, full-size, family cars, the list goes on. Each one of these categories caters to the needs of different prospects.   Another example is music. It used to be categorized as classical and popular. Today, we have classical, country, jazz, pop, rap, techno, blues, rock, heavy metal, and more. And there is a leader in each of these categories. Each segment has its own distinct presence with its own leader. Don’t fool yourself by thinking division is a form of synergy. It’s not.   Companies who use division as […]

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