Archive for September, 2011

Rules of Success, The Hustle & Caring

Rules of Success, The Hustle & Caring

Posted on 09. Sep, 2011 by .

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[youtube 4XySQoY3Zc0] With NO special skills technical skills or marketing know how, you can still kick SERIOUS ass with your fitness business if you do the following: Always get better and learn more so you can provide better training that provides faster and better results for your clients. I picked up MANY new clients because other people noticed the changes and the explosion of success that my clients experienced. Parents sit next to each other for months on end as their kids play sports together. When Johnny Underground starts whoppin’ everyone’s ass and last year he was the one getting the whoppins, people wanna know What happened and HOW. You need to make your training go beyond just fitness or strength, it’s about changing someone’s life. If you aren’t changing lives then you need to step it up. Show the love, go above and beyond, just the way you enjoy to be taken great care of, you gotta do the same. When’s the last time you rocked a hand written note? What about a personal you tube video welcoming your new client and congratulating them on taking the BIG step? You don’t need a beautiful gym and fancy equipment to […]

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Client Attraction Part 2 – Google Places Review for SEO Help

Client Attraction Part 2 – Google Places Review for SEO Help

Posted on 09. Sep, 2011 by .

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Check out part 1 of this series here So yet again I’m going with the basics and easy to implement tastics, however, this is a sneaky tactic (kinda like the sneaky cat pictured) that many trainers/entrepreneurs will not have implemented. Can lead to higher conversion rates and higher Google ranking all by setting one easy 10 minute task for your clients! Best of all its 100% free advertising… So what is this sneaky tactic that is used? Well firstly we all know that word of mouth is great for business! That’s how the whole idea of human billboards works and some of you may even train some REALLY overweight people for cut price due to the amazing walking testimonial that that persons becomes as the pounds of excess fat fly off them! Well this is kinda the same theory in that if people see, read or hear that a product is good they are put in a buying mind frame easier than if there is no living proof that  something is effective and good value for money. In a highly competitive market we need to stand out above our competitors in EVERY way possible. Firstly, before I start, I must […]

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Fitness Marketing Law #8 -The Law of Duality

Fitness Marketing Law #8 -The Law of Duality

Posted on 08. Sep, 2011 by .

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The fitness marketing law of duality basically means that in the long run the battle for the market share of a product comes down two; the top two steps on the ladder.   When a product is young on the market or is exciting it has many steps on the ladder. As it matures in the market and some of the excitement dissipates, the number of steps on the ladder disappears as well.   Often times when a product is “hot” in a market there is a lot of competition trying to land on the top step in the prospect’s mind. As time goes on some of the competition disappear and the market settles on the top two products. Jack Welch was the legendary CEO of General Electric and he quotes, “only businesses that are No. 1 and No. 2 in their markets could win in the increasingly competitive global arena. Those that could not were fixed, closed or sold.” Some examples of No. 1 and No. 2 brands are:   Coke and Pepsi, Cannon and Nikon, BMW and Mercedes, Crest and Colgate, McDonalds and Burger King   Usually after the hype settles down businesses provide the consumer with what […]

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Sense of Entitlement is KILLING your results!

Sense of Entitlement is KILLING your results!

Posted on 08. Sep, 2011 by .

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Entitlement– an established or recognized right. Are you sabotaging your own results by acting like a spoiled brat?! Do you say: “I workout so I can eat what I want” “I deserve this treat because I worked hard today” you get my point….. Soooo much of losing body fat and having your body look the way you dream of is IN YOUR MIND! The working out is the easy part. Your brain is the battle zone where the daily struggles of what you NEED (results driven) and what you WANT take place. It’s easy to give in to every desire. It’s easy to feel like the world owes you something. Guess F’in what?You have to WORK to achieve anything in life. Stop acting like a spoiled brat! Stop feeling like you deserve a treat every time you accomplish the smallest task. Guess what? Working out for 30 minutes is not a huge accomplishment…. IT’S WHAT YOU ARE SUPPOSED TO BE DOING!! Cured Cancer…. ok you can have an I’m Awesome party and Indulge. I feel like sometimes I care more about peoples results and goals than they do. If your goal is to lose 20 lbs, are you doing EVERYTHING […]

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The Corporate Boot Camp Craze

The Corporate Boot Camp Craze

Posted on 08. Sep, 2011 by .

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In 1986 I began my career as a corporate and community wellness supervisor in Kansas City. That was also the same year I began my personal fitness training business. I was fortunate to have had the opportunity to work with more than 60 of Kansas City’s most progressive thinking corporations. I call them progressive because, way back in 1986, these companies were already committed to creating a wellness environment for their employees. We provided these companies with programs that included healthy eating, stress management, smoking cessation, aerobics classes and, my favorite, the Kansas City Corporate Challenge. Corporate Challenge was an annual event that allowed companies to compete against each other in more than 30 different athletic events such as basketball, bowling, track and field, and triathlon.  Today there are more than 100 companies that participate in KCCC. Fast-forward 25 years and instead of aerobics classes, you have corporate boot camps. I see a lot of similarities with the aerobics craze of the early and mid 80’s and the boot camp craze of today. The high intensity workouts we did back then incorporated a lot of the same movements that are used in today’s boot camp workouts. We didn’t use sandbags […]

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