Archive for February, 2012

How To Create The Best Win Win Membership

How To Create The Best Win Win Membership

Posted on 22. Feb, 2012 by .

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The best ways to structure a transformation contest If you are currently not running any sort of weight loss or transformation contests, you are not only leaving a bucket load of money on the table but you are also missing out adding even more value to your clients. Contests are one of the best ways to keep your clients results on track and to make sure they are starting to talk about you nonstop again!! Below is what I have learnt over the last 3 years of running these types of programs and the results of testing out different structures and seeing their outcomes. First thing is to decide what you want out of your transformation contest. Start with the end in mind! How long do you want to run your contest for and are you going to set this up for your clients only or as an opportunity to get a massive amount of new leads. Some tips on how to decide and what benefits there are for each structure are: 1. 28 days Smaller upfront commitment so easier to get them to sign up Make it an affordable price point so it is an easy up sell for […]

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Boot Camp Referral Generation

Boot Camp Referral Generation

Posted on 22. Feb, 2012 by .

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[spoiler] Michael: Hey. What’s up? This is Michael Duivis with Super-Trainer.com. I have a quick video for you on referrals. Now, we just had this weekend with Sam Bakhtiar and Chris McCombs did a presentation and he asked the audience which was about 60 people, “What’s your number one way of getting clients?” and there were 60 people in the audience. I would have to say like 9 or 10 people in the audience were boot camp owners or personal trainers. The number one marketing strategy or the number one source of new leads was referrals and there were referrals, Groupon, all that stuff, email marketing; but by far, referrals was the number one but I think a lot of trainers still are a little bit skeptical about where to get referrals from. It’s like a lot of trainers think that referrals just either come or they don’t and you cannot really have any control over it. Well, it may be true that you don’t have any control over it but you can orchestrate them. So, I want to show you real quick how I orchestrate my referrals because I get 99 percent – all of my leads from referrals. […]

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How To Keep YOUR Clients Forever

How To Keep YOUR Clients Forever

Posted on 22. Feb, 2012 by .

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Hey it’s your boy 7-figure Sam, Today I want to discuss a key element in my businesses that has allowed me to manage 6 boot camps in Chicago, 5 boot camp in California, my personal training studio as well as various other businesses and income streams. Frankly, I am surprised as to why so many business owners including fitness pros fail to do this. Unless you’ve been hiding under rock somewhere then you should know that it’s 7-10 times easier and cheaper to keep an existing client than it is to get a new one. But surprisingly almost everyone neglects this fact. It’s just my personal opinion that it’s human nature to take for granted what we already have. (That’s another topic for another day) So business owners are constantly looking for the latest way to acquire new customers all while ignoring the goldmine (existing customers) right in front of them. I am SHOCKED by how many business owners, fitness pros included fail to survey their customers/clients. It only takes a friggin minute…….. And the feedback you receive is PRICELESS to your business. Trust me when I tell you that it will prevent future headaches and save THOUSANDS and THOUSANDS […]

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A Conversation With Death

A Conversation With Death

Posted on 21. Feb, 2012 by .

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Sometimes I write in verse. But it’s not because I’m one of those hazy, enigmatic artists who can’t seem to ever author anything other than inspirational pieces laced with big words, but no substance… It’s because during my 17 years in the Fitness and Sport Training industry, I learned some incredibly valuable lessons about the human brain and how it works. While our left brain functions entirely on lists, logistics and common sense, our right brain thrives on creativity, intrigue and imagination. Simply put; we sometimes remember the facts, but we always remember the stories. I’m taking Sam’s gracious offer to be part of his team very seriously – and will be providing the kind of insights that are unique, hard-hitting and slightly off-center (not unlike myself). Sales, advertising and marketing are great; needed in fact. But for 17 years, I was you; in every way. And I know it’s a tough journey to make it big in this industry… Even tougher when we take our eye of the ball of what really matters. So in the spirit of that truth, I will begin here. With a conversation that just may get your fires burning today in a way they […]

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My Secret Sales Team

My Secret Sales Team

Posted on 20. Feb, 2012 by .

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Erick “The Ab Pro” here, and I want to talk about my sales team. I am not talking about a group of sales consultants I have cold calling all day. I am talking about how I get clients to market and sell my services for me. I am fairly new to the boot camp business, but I have been able to create strong relationships with my core clients. These clients come to the camp everyday and sometimes twice a day. They love the results they have received and enjoying spending time at my boot camp. These are the clients that are excited about being a part of our organization and are willing to help us grow. These clients promote our business and close deals for us. Many of my clients have gone out of their way to create opportunities for us to expand. When these clients first came to me, I had not idea that they would be some of my more enthusiastic clients. I tried to wow and amazing them just as much as any other client. Eventually, they became so exited  about my services and the results they have received, that they began telling everyone they knew. It […]

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