MARKETING LESSONS FROM FITNESS INFOMERCIALS

MARKETING LESSONS FROM FITNESS INFOMERCIALS

What's up gang. I've got a very, very nice piece of content for you today that you're going to be able to "plug and play" into making your advertising and website sales copy a whole lot more effective. I'm constantly reinforcing the message to my students that they...

KAISER’S BOOK CLUB EPISODE #5

KAISER’S BOOK CLUB EPISODE #5

If you're familiar with some of my older articles and free PDF reports, you'll know that I've compared the personal training and fitness business to the wild west before; I still stand by that. It's a shoot out-out.  Where you went to college, your certification, or...

It’s Not What You’ve Been Led To Believe

It’s Not What You’ve Been Led To Believe

  You know, every now and then I get a little put off by the "wussification" of American society.  But this doesn't just relate to guys, and not just to society as a whole - you see it in the fitness industry too. A lot of us are plain scared away by the thought...

Talking Functional Fitness With Marc Lebert

Talking Functional Fitness With Marc Lebert

  I'm lucky I reserved the domain super-trainer.com when I did, because there's a guy that would definitely give me a run for my money on that title. It's Marc Lebert, famed creator of the Lebert Equalizer, and now several other products that are making trainer's...

ERIC CRESSEY EXPOSED!!!!

ERIC CRESSEY EXPOSED!!!!

Yes, this site has the word trainer in the name - but if you came here looking for info on how to do a better squat or execute a power clean, you've come to the wrong place. Actually, if that is what you're looking for, I have a great video for you: [youtube...

THE PATH TO FITNESS FREEDOM

THE PATH TO FITNESS FREEDOM

When Kaiser asked me to write a guest article for his Super-Trainer site I headed straight to his home page to check him out ;)  Before I knew it, I had read every single word of his long story.  For someone that gets a blister on her finger from mouse clicking, that...

GETTING TOUGH WITH YOUR TRAINING CAREER

GETTING TOUGH WITH YOUR TRAINING CAREER

If you wanted to sum up one idea that Super-Trainer's about, it's getting serious about the business side of your training career.  It comes down to stop playing games with how you view your role as a trainer. We've covered in depth and in detail, subjects like having...