

Fitness Marketing Law #7 – The Law of the Ladder
The Fitness Marketing law of the ladder basically implies there is more than one step inside the prospect’s mind. Better yet, there’s more than one available spot. I realize this contradicts some of what has already been said in previous articles, but keep reading...

The Power of A Morning Ritual
I am constantly reading, listening, or watching books and courses on the subject of self-improvement or personal productivity-- i know we all are. But how much of the stuff that we read do we actually implement into our everyday lives? A quarter? 50%? I know I'm...

The Dark Side of Fitness Boot Camps
Avoid these 8 Mistakes to Ensure Satisfied Customers and Maximum Profits Everyone wants their fitness boot camp to be successful and profitable. But there are some mistakes frequently made by trainers that sap the life and profit from an otherwise excellent program....

3 reasons you need a business coach
Starting a business venture can be an exciting yet scary experience. How do you know you will succeed? Will something unexpected happen costing you the business? The use of a business coach can benefit an entrepreneur in many ways, ensuring the success of a new...

Going The Extra Mile
In the fitness marketing world we're constantly bombarded with the latest and the greatest whiz bang marketing techniques and products. I am guilty of that myself cuz let's face it new gadgets are cool and exciting. We all want the latest "gizmo" to solve our problem...

Is Your Fitness Program Stale?
Hey there, JB here. Hope everyone is doing well in your businesses. My business partner Jeff Sherman just put up a post about biz systems and what you should have systems for. I couldn’t agree with it more. I want to add to this post a bit and go over A topic I...

3 Benefits of Body Weight Exercises Over Usual Weightlifting
There seems to be an almost cult-like following inside the body weight exercise community promoting the belief that the benefits of body weight exercises far surpass those of weightlifting. Whoever thinks this is drinking WAY too much Kool-Aid. Although using your own...

How To Create A 12 Month Promotional Calendar
[youtube LXS58uC6Tx0] Christian "Hurricane" Aguirre Aloha Health and Fitness www.EastBayTrainer.com
Sir Ken Robinson: Bring on the learning revolution!

Fitness Marketing Law #6 -The Law of Exclusivity
The Fitness Marketing law of exclusivity states two businesses cannot own the same word in the mind of their prospects. Trying to change this philosophy or your prospect’s mind will not work. I’ve mentioned this in the previous chapters; once your prospect’s mind is...