In the fitness marketing world we’re constantly bombarded with the latest and the greatest whiz bang marketing techniques and products. I am guilty of that myself cuz let’s face it new gadgets are cool and exciting. We all want the latest “gizmo” to solve our problem and be “that magic bullet”.
If you are in search of a magic bullet then you’re reading the right post. There is no magic bullet when it comes to marketing methods. Things that worked yesterday will not necessarily work today.
Things that work today might not work tomorrow. (remember Criag’s list and Myspace)
The only “magic bullet” is to be good to PEOPLE.
If you want to be successful in business you got to genuinely care about people and go the extra mile for them.
People can tell from a mile away who is sincere and who is not.
I think it was Zig Zigler who said “If you give people what they want, you will get what you want”
Learning new fitness marketing techniques is cool and I love learning them too. But don’t EVER forget the basic fundamentals. Going the extra mile WILL outperform SEO, PPC, Facebook, etc…. everytime in the long run. TRUST ME.
Going the extra mile will separate you from the others and …….
If you been reading my posts then you know that when it comes to fitness marketing or just plain old marketing for that matter, differentiation IS THEY KEY.