Isabel Allende tells tales of passion
Thank you so much. It's really scary to be here among the smartest of the smart. I'm here to tell you a few tales of passion. There's a Jewish saying that I love. What is truer than truth? Answer, the story. I'm a storyteller. I want to convey something that is...
Unique Experience Presentation
Everyone in marketing has heard the word USP (Unique Selling Proposition). And if you haven’t then you need to get on some Dan Kennedy books and know what yours is, as it’s not only important that you have it, but also crucial that it differentiates you from your...
Fitness Marketing Game Plan
Sam, When I started coaching with you last October I had just moved into my stand alone Boot Camp Studio. I was grossing $9,000 in EFT per month before I moved into the studio. I had a bunch of my clients pay in full for the year to pay for the build out and that...
Credibility is Key
What does credibility mean? Does it mean, believable, reliable, or trustworthy? The definition probably changes a little depending on who answers; however, the definition on dictionary.com is, the quality of being believable or worthy of trust. Establishing...
Price or Quality – What’s More Important?
I don’t know why but a lot of fitness entrepreneurs believe that clients purchase products based on lowest price. But study after study shows this to be false. Even in a tough economy, quality outweighs price almost every time. The popular online stores like eBay and...
How To Keep Your Fitness Ad From Ending Up In The Trash
Think about all the third party mail we receive on a daily basis. Thousands of pieces get mailed and most consumers throw them out because there’s so many, they don’t catch their eye, or the consumers are just too damn busy to look at them. Frankly, consumers are...
Fitness Business Organizational Chart
Click on the chart to download the NDA...
Emile Jarreau’s Fitness Marketing Calendar
[youtube mpaGGpu22LU] Hey, everybody. This is Emile Jarreau, M2 Fitness Pros in Long Beach, Cali; also known as Mr. Fat Loss and Jarreau the trainer. Hey, check this out. I want to piggyback off of an article that Seven-figure Sam just did and this is a hot...
ChiTown Fitness Marketing Calander 2012
They sporadically do a fitness marketing campaign here and there. Most personal trainers and boot camp business owners run by the seat of their pants. To be successful in your fitness business it is essential to market strategically NOT emotionally. All your marketing...
There’s a Reason Your Income Is Not Where You Want It To Be…
Most fitness entrepreneurs will say no. Most of us got into the business to help others, or because we love fitness, or had some kind of personal experience that encouraged us to start our own training business. Whatever the reason, making a ton of money was not the...