They sporadically do a fitness marketing campaign here and there. Most personal trainers and boot camp business owners run by the seat of their pants.
To be successful in your fitness business it is essential to market strategically NOT emotionally.
All your marketing should be thought of way ahead of time.
Every year towards the end of the year I sit down for about 3-5 hours and plan my fitness marketing attack for the following year.
I start by Googling “Major United States Holidays” and pick 2 Holidays to promote each month.
Do the search; you will be surprised as to how many Holidays we really have.
There are some Holidays we can really have fun promoting like, National Peanut Butter Day and National Pig-out Day.
Once I am done with putting 2 Holidays to celebrate each month, I then go for birthdays and anniversaries (hire date) of employees and share holders, and I include the anniversary of our grand opening.
Remember, all we are looking for is a reason to celebrate and have some kind of a promotion.
So without further ado here is my fitness marketing calendar for our Chicago locations. The California locations will remain mostly the same except of course for employee birthdays, anniversaries, etc……
OK here we go…
Fitness Marketing Calendar For 2012
January 1st New Year’s Day Promo
January 5th Nolan’s Bday
January 16 Martin Luther King Jr’s Bday
February 2nd Ground Hog Day
February 14th Valentine’s Day
February 20th Presidents Day
February 26th Lisa’s Bday
March 1st National Pig Out Day
March 17th St. Patty’s Day
March 20th Persian New Year/First Day of spring
April 6th Good Friday/Passover
April 8th Easter
April 19th Jamie’s Bday
April 25th National Admin day
May 1st Sam’s Bday
May 13th Mother’s day/Shara’s Bday
May 20th Karina’s Bday
May 23 Chi Town Boot Camps Bday
May 28th Memorial Day
June 1st National Doughnut Day
June 6th Sam’s Wifey’s Bday
June 7th Felicia’s Bday
June 17th Father’s Day
June 20th First day of summer. Dustin’s Bday
July 3rd and 4th Independence Day and Bailee’s 3rd Bday
July 20th 1st day of Ramadan
August 2nd-4th Ice Cream Sandwich Day and Chocolate Chip Day
August 21st Sit back and Relax Day
August 24th Ivan’s Bday
September 3rd Labor Day
September 9th Grandparents Day
September 22nd First day of fall
October 9th Craig’s Bday
October 16th Bosses Day
October 31st Halloween
November 2nd Cody’s Bday
November 11th Veteran’s Day
November 22nd Thanksgiving Day
December 9th First day of Hanukkah
December 21st First day of winter
December 25th Christmas Day
December 31st New year’s Eve and Neil’s Bday
Here you have it. This is my fitness marketing calendar for 2012. You can swipe this for a whopping cost of a comment below :)
National Pig Out day. LOL Love it.
Excellent post as always my man. Love the strategic mindset, done way in advance. You’re right – most fit-biz owners ARE seat of their pants. Makes it so much easier for the rest of us.
I didn’t know you were in the Chicago area! Good stuff!
BOMB shit bro !!! thx for all the good stuff !!
Thanks fellows. I appreciate your comments and
Thanks for reading super-trainer
Sam you’re the man, I love your comment about thinking strategically and not emotionally. It’s easy to see why your business is booming. Can’t wait to see you in S.D. in a few weeks!
Great ideas guys, working on my 2012 calendar this week. Thanks for sharing the dates. National pig out day will be fun!