Google’s Update- The Biggest Change Yet To Your Website
Google is about to make it biggest change yet to the search engines and this is going to affect almost every boot camp and fitness marketer. According to news Google plans to penalize sites, which are optimized for SEO in a way that they have allowed previously Any...
THE PHILOSOPHY OF GETTING PAID WHAT YOU’RE WORTH
The core of your personal trainer sales approach should be three-prong: Enthusiasm, Rapport, and Time. First, believe in what you’re selling and let your passion for the product shine through. I’ve said it time and time again, but the difference between a trainer...
Marketing Case Study – www.DollarShaveClub.Com
Let me ask you a question? Can you compete with the LA fitness, 24 hour fitness, Bally's? Of course you can't if you try to compete at "their own game". So the only way to compete with the industry giant is to create a "new category" and play a game they can't play....
Can a 5 Year Old Understand Your Brand?
Fresh Impressions on Brandmarks (from my 5-year-old) What did you think about the video? These are multimillion dollar and multibillion companies spending lots of money for brand recognition and a people will still get mixed up. That is one of the reasons that...
Fitness Marketing Legend Ryan Lee Warns of “Guru Claims”
Yes Yes Yes. I did it.... I finally got to talk and interview the GODFATHER of fitness marketing. The one and only Ryan Lee. Ryan is one of the most genuine down to earth people that I have ever met and it's always a pleasure to talk to. He is the kind of person that...
Fitness Marketing 90 Day Game Plan
My friend and the whiz kid Michael Salvietti just showed me his incredible 90 day fitness marketing warfare and I just had to have him share it with other Super Trainers. Please key in the password in the appropriate field: (password = fitness) You can zoom in and out...
What You Say vs What You Do
A Post On The Right Way To Build A Business By Pat Rigsby Politicians stump on campaign promises that they have little if any intention of delivering on. It’s marketing at it’s worst. Leaders or prospective leaders telling people what they want to hear through every...
Flow Chart to Get a Contest Up and Running
Link to download flowchart: Contest Set Up ProcessNEW Hi everyone! my name is Adam McKenzie from Melbourne, Austalia. And hopefully some of you read my blog posts on Sam's blog. I did get the videos and the content mixed up so hopefully you got value from both, sleep...
Differentiate your Fitness Business or Die
Whats up gang - Kaiser here. Whenever I drive around, I'm in the habit of checking out how other retail businesses advertise and market themselves, and for the most part, it’s sad. Even in 2012, with a still shitty economy and so much information (like this blog) out...
FITNESS CENTER MARKETING: NOT FOR THE MASSES
Do you know your target market inside and out? In this industry, there are certain people you will just “click” with. There are personality types that will instinctively LOVE you and sing your praises like a canary. There are individuals that do not require more than...