My friend and the whiz kid Michael Salvietti just showed me his incredible 90 day fitness marketing
warfare and I just had to have him share it with other Super Trainers.
Please key in the password in the appropriate field: (password = fitness)
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What is up, Super-Trainers? This is Mike Salvietti from Long Island, New York and I would like to share with you a little mind map I did which I’m going to call my 90-day Action Plan.
So let’s jump right into it. First, I want to give a little shout out to Brian Devlin who told me about Mindomo which is a great mind map software. You can even host it on your website as you can see here. I have it on RockYourBodyBootCamp.com/MindMap. If you want to check it out there, you can. It’s password-protected but the password is “fitness” so you can look at this whole mind map right there if you like.
So, first thing is first. We’ve got four things here. These are what Pat Rigsby taught me as the four pillars. You’ve got your lead gen and frontend offerings. Then you have your core offerings, backend offerings and upsells. I separated these a bit but let’s jump right into it. Let’s look at my lead generation model.
So basically what I did is I’ve mapped out all of my lead gens right here. We’ve got referrals. Groupon was huge for us. We get a lot from Google, contest and challenges, people opting in to the website and hosting workshops.
Now referrals alone, with the help of Sam of course, I was able to map out the six best referral methods. So there are referral contests, which I do every other month, referral banners for putting in our facility, saying to check into boot camp on Facebook. Similar to Michael Duivis, if you check in a certain number of times, you get a free month. We use text messaging through content formula and at the point of sale actually we say to them, “How would you like your first month of the boot camp free?” They say, “How?” I say, “I want you to take five people who you think will be a great fit for this program in your phone and I want you to send them this text. Tell them hey, this is so and so. I just joined this awesome boot camp. Here’s the website if you want to check it out. He said I can bring you for a free class.” Something along those lines so right away, on the spot, they will send a text message to five people about your program.
Posters, at the front door of our facility with a QR code. It’s something we want to implement. Challenges are huge right now. We want to have them refer friends to their challenges. As you can see, there’s an arrow pointing to contest and challenges. It has its own separate lead generation.
Content marketing. I basically just want to give them good content and have them share it with their friends and of course different types of events, appreciation parties, grocery tours, charity boot camps.
Now you can check out this whole thing for yourself. I kind of want to just give you a rundown real quick of what I did and how you can do the same thing. So I took lead gens, frontends, core offerings back into offerings and upsells.
Next thing I did is I listed lead gens, frontend offerings, core offerings, backend offerings and upsells. For each of those, I give examples for a lot of them. I also gave deadlines for those examples. So I got as specific as possible. What kind of frontend offerings? What kind of contests and challenges? So I’m just going to expand everything now and give you a real rundown of all this complicated stuff.
By the way, if you use mind maps, they can be pretty addicting. All right. So the red things are the things I’m already implementing. As you can see, I’ve got a lot of work to do over the next 90 days, which is OK. So, on top of getting as specific as possible with everything, I also gave deadlines for all these things. A lot of these things are comparable so challenges are a referral source. They’re also a frontend offering and they’re also a way that I plan on using Groupon and I’ve used it in the past. If you go on Groupon and during the month that your Groupon is going, you have one place doing 10 sessions or a month free of boot camp and then they look at your Groupon offering and it’s a 21-day challenge of sorts. That 21-day challenge is a lot better than 10 sessions or a month of boot camp. Core offerings, starting some more core offerings, backend offerings.
OK. So basically, it’s a little complicated but step by step, I took lead gens, frontend offers, core offers and backend offerings and upsells. Got as specific as possible with each of these, created relationships between the two. A lot of them tie into each other. Another good example here. Grocery tours, if you look down here, are also frontend offers as an event for people who come in.
A lot of these frontend offers are great referral sources because it’s something for your clients to invite people to. So if you want to check this out, once again I believe Sam has a picture of it on this post. If you want to see it for yourself, just go up here, RockYourBodyBootCamp.com/MindMap. Password is “fitness”. Thank you so much and I will talk to you soon.[/spoiler]