The difference between “love” and “like” can be subtle. One day you could be best friends with someone and the next day you find yourself wondering, “How can I live without this person?” In the fitness world, someone who likes your brand will come back to you each...

Launching a fitness business is terribly exciting at first. Your dreams of earning tons of money and flexing your creative muscle to create a unique brand will take you pretty far. Yet, soon you find that money and time are in short supply. Suddenly, your dream turns...

If you’re designing a boot camp workout program then you want to make sure that it’s as safe, productive, and entertaining as possible for your clients. That’s not always as easy as it sounds but it’s definitely important. In order for your clients to get the most out...

As you may have noticed, Facebook “screwed up” your social media page. Suddenly, your information may look chaotic and the beautiful page you went through great lengths to design has been obliterated. While the changes may seem egregious at first, take a deep breath...

We’ve come a long way from the days of direct mail catalogs, letters and infomercials. Today’s main marketing tools include mobile messages, email marketing and website creation. Yet, not everything from “the olden times” should be forgotten. There are a few core...

If Lady Gaga were a fitness trainer, you can be rest assured she’d be banking serious cash. Even though she is obviously an eccentric, she has built an appealing brand that brings her close to $100 Million every year. She grew up the daughter of wealthy internet...

Many people mistakenly think that all entrepreneurs are hustler dirt-bags. You probably have noticed some prospects’ eyes glaze over and you can read it on their face that they think you’re trying to scam them. No matter what you say, some individuals will put up a...

Your fitness business can become just like a weight loss plateau. Think about it: there is always that one client who says, “I don’t understand it… I run on the treadmill for an hour, five days a week, and I still just can’t lose weight!” Of course, you know that the...

Hey Super Trainers!!!! It’s your main man 7-figure Sam here. I wish you, your family and your business nothing but the best life has to offer. If you remember, March 2012 was one of the hardest months of my life. I launched not one, but FOUR kick A$$ products. I’m not...

Don't just say you are different, do it differently. Go Against the Grain to truly stand out. -Zach Marcy Hey guys, i'm tired of our industry being so cookie cutter. In recent days all of the fitness industry has started looking the same. Everyone has a money back...