Launching a fitness business is terribly exciting at first. Your dreams of earning tons of money and flexing your creative muscle to create a unique brand will take you pretty far. Yet, soon you find that money and time are in short supply. Suddenly, your dream turns into a nightmare where you feel you no longer have control over your life. There are five tricks to ensure your fitness business launches without a hitch and that you are still in the driver’s seat.


How can you tell if your marketing efforts are working? Luckily, online marketing is very easy to measure. Track at least five sources of leads. Some examples of Key Performance Indicators you may track include: new customers acquired, client turnover, the number of paid-in-fulls you receive, and how much each client is spending.

If you want to transform your desires into action, you must first set short and long-term goals. They need to be Specific, Measurable, Attainable, Realistic and Timely. You’ll want to ask yourself questions like: What do I want to accomplish? When do I want to accomplish it? How can I measure my progress? What smaller steps can I take to get there? Do I have the skills needed to achieve my goals? Is it possible to achieve these goals?

Rather than operating by the seat of your pants, you need to have systems in place and a daily list of tasks you must achieve. Every night before you go to sleep, decide what you will do the following day to get closer to your goals. This exercise helps you be more disciplined in everything you do.

Holding weekly planning sessions helps you maintain consistency and ensure that everyone in your crew is on the same page. This meeting should be 1-3 hours and should include assessments of how well the team did at working toward group goals. You can also brainstorm new directions and promotions for the coming week.

No matter how much you think you know, you can always learn more. What separates a person making $20K from a person making $2 million is often their level of intellectual curiosity. The multi-millionaire is never satisfied with his level of education or networking. He knows he can always push himself a little harder and do a little more. Read books, go to industry events, sign up for webinars, take business coaching calls, and attend masterminds. You will be amazed at how things begin to fall into place once you start assembling new pieces of the puzzle.