Archive for 'Personal Trainer Marketing'

Keys to Personal Training Success

Posted on 05. Mar, 2009 by .

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Wow, it feels like for the past few months all I’ve been doing on the blog is promoting stuff – either other people’s or my own … It’s time to get back to what this blog is known for – the real world strategies it takes to get out of the gym and gain leverage as an independent Personal Trainer. On thinking over the subject recently, I was able to boil it down to three things. This is what separates the winners from the losers in this business.  You might think it’s over-simplified to condense it all into 3 strategies, but if you get them right, it’s hard to see how you could screw it up.

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PERSONAL TRAINERS and the INTERNET!!! The ULTIMATE LOVE/HATE Relationship!!!

Posted on 27. Feb, 2009 by .

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What is it with trainers and the web? Mastering how to market yourself on the Internet is what can really set you free as a Personal Trainer.   It’s how you can get an endless stream of clients … That’s because most potential personal training clients  are glued to their computers all day, every day.  They use them all the time for everything; that’s why they need a trainer in the first place! I’m not sure if everyone knows it, but starting a high-level Personal Training website and Web Marketing was covered in detail in the INDEPENDENT TRAINER program. There was no fluff, only the basics on how to get your site to rank first in google, run a targeted PPC (pay-per-click) campaign, score big with free classified advertising … it’s all there, mapped out in detail along with my own case studies.

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PERSONAL TRAINING UNCENSORED!!! Talking to the Market Annihilator, CHRIS McCOMBS (WARNING: Not Appropriate for Children – Strong Language and Drug Use!!!)

Posted on 20. Feb, 2009 by .

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What can you say about Chris McCombs that hasn’t been said by him already?!?!  When it comes to smash-mouth talk, fitness business tactics, and the aggresive, entrepreneurial mind-set in the world of fitness, Chris is the poster boy! And when it comes to DUMPING THE GYM, making the leap into independent training, and kicking-ass at it, the poster boy is Michael Duivis. Michael and Chris got together recently for what turned out to be a killer interview that completely pulls back the curtain on Chris’ business, blog, and products.  There’s nothing more to say than what’s been covered in these four audio clips:

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PERSONAL TRAINING AND CASH FLOW – Looking at the Business Roles of a Personal Trainer:Where do YOU fit in???

Posted on 14. Feb, 2009 by .

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Hey, have you heard the saying “books aren’t meant to be read, they’re meant to be re-read”? Well anyway, I dusted off my old copy of Rich Dad Poor Dad’s CASH FLOW QUADRANT by Robert Kiyosaki … It’s a monumentally valuable book by the way – ignore the fact that it’s more commercial than Britney Spears. Whoa – this time around the book hit me upside the head – it really gave me a lot of insight into how I do business and it’ll probably do the same for you: how your work life is organized, your views on, and passion for, Personal Training, and the debate on the different roles of a trainer.

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NETWORKING for PERSONAL TRAINERS: The importance of networking and introducing the BIGGEST EVENT of the YEAR!

Posted on 10. Feb, 2009 by .

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Are you doing the same thing you were last year? If so, shame on you. That’s unacceptable in today’s age, and that’s even more true if you’re in fitness. Can I take a guess at the reason? It’s probably because you haven’t been hanging around enough people that challenge you, motivate you, and that you can learn from. That’s where professional networking comes in. All of this virtual, online stuff is weak compared to REAL-LIFE interaction with other people. I think it was Brian Tracy who said attending a conference has 30 times as much useful information as reading a book, but I think he was just scratching the surface. Because beyond the informational aspect of it, there’s the energy you get from being around other successful, like-minded people. This permanently CHANGES you – you can’t really estimate the value of that.

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