Archive for 'Personal Trainer Marketing'


Posted on 20. Mar, 2009 by .


If you follow the blog, you know I’m against most industry stuff – most of it is rhetoric to hold up the status quo … and that status quo is trainers getting jerked around in the big gyms, making less than 30 grand a year, and forced to abandon PT and go into other boring careers – all in a career that pays on average, 75 bucks an hour – in my mind, that’s not going to cut it anymore … But one magazine that really “gets” training at its best is Personal Fitness Professional Magazine.  They’re the only mag that I really pay attention to, and the only one that I’d consider writing for.   This credit has to go to the editor Shelby Murphy.  She just put up a real cool video on the PFP home page called Stepping Up.   I found it excellent because just like the magazine as a whole, Shelby “gets it” too – she’s calling for us to pursue our absolute highest dreams and view Personal Training as part of that larger mission – here’s her video: Ha! Not what you usually hear, huh?  That one really got me psyched and thinking big! Here’s the […]

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Posted on 19. Mar, 2009 by .


While you’re making your plans for world domination in the fitness industry, let me throw another option at you .. I got on the phone recently with my buddy Marc Lebert, inventor of the popular Lebert Equalizer and the NEW Buddy System.  Toward your goal of running your own training practices and not having to split your money with anyone, these are crazy tools that are ready made to help you give top-notch on-location training sessions to your clients. Here’s the audio of our conversation – you’ll find out the reasoning behind his development of these products, and how he’s brought them to market: And here’s part 2: As you probably heard, there was a lot of work put into the development and promotion of Marc’s products – hey what else is new?!?!  But Marc shows a perfect example of how you can take some very inutitive ideas and deliver them to the public very successfully. And from a training stand-point, if you do on location training and work with resistance bands, I’d consider these essential things to have in your trunk.  If you want to take another look at his stuff you can find it here: The Lebert Equalizer […]

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Personal Training Business Tips From Samman Bakhtiar

Posted on 17. Mar, 2009 by .


We’ve had some big time trainers on here – people that have set  great examples  we can learn from and lessons we can apply to our own businesses. But right now, we have a trainer that takes the cake – Dr. Sam Bakhtiar!  In terms of running a successful business and doing it in a way that we can learn from and apply to what we do, he’s really the master. If you’ve never heard of Sam, that’s because he’s actually doing it in the real world instead of talking about it online.  Him and his business are an example of the balance in practice and service, operations and marketing that it takes to “get” this Personal Training thing. If I’m raving a little bit about this guy, it’s because I’ve done enough things in different places to appreciate what Sam has accomplished as a Personal trainer and the level he’s taken this game to.

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Posted on 16. Mar, 2009 by .


I’m kind of blown away sometimes by the feedback this blog has got … It started as a way for me to get attention and learn from a few other people, and it’s turned into something real crazy … What I’m even more blow away by is the stories of people that have taken action based on the info they’ve gotten here, and have done some amazing things with it.  Everyone tells me they have more clarity, purpose, and are accomplishing more in weeks and months than they have in years and years because of the insights and tactics they’ve learned here.  I love that part – And even better is when every now and then, one of my newsletters or blog RSS’s bounce back because the trainer doesn’t work for that crappy gym where he had an email accout any more – Hahaha! Not a real testimonial, but twice as good!

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The Health-Club Survival Guide

Posted on 12. Mar, 2009 by .


Hey, have you been on the SUPER-TRAINER forum lately? There’s some good stuff happening over there so check it out. In particular, all of us trainers on the forum have come to a consensus on one important subject … It’s about whether you should work in a gym to gain experience when you first become a trainer, or if you can just skip this step and go straight to being independent. As you know, this blog is all about getting out of the toxic work environment of the big box-gyms. But on the forum, we came to a pretty ironic conclusion – that working at one of these gyms may serve a purpose after all. They’ll help you gain some quick experience before you make the jump to doing things privately, outside of one of these “fitness factories”.

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