Against The Grain

Against The Grain

Don’t just say you are different, do it differently. Go Against the Grain to truly stand out. -Zach Marcy Hey guys, i’m tired of our industry being so cookie cutter. In recent days all of the fitness industry has started looking the same. Everyone has a...
7 Reasons Your Fitness Business Is Stuck

7 Reasons Your Fitness Business Is Stuck

Does it seem like you just have the worst luck ever? Do you sometimes feel like everyone else is getting ahead, while you lag behind – even though you do are employing many of the same marketing tactics? As Science Fiction Writer Robert Heinlein once said, “There is...
Greatness Must Not Be Compromised

Greatness Must Not Be Compromised

[spoiler]Hey guys. How are you? It’s Armando Cruz coming to you live from my think tank here and I want to share something that has been happening and it has to do with striving for greatness and as a trainer, I hope you’re striving for greatness. As a business owner,...