Mastery

Mastery

In my humble but strong opinion these days, especially our younger generation is lacking something that’s CRITICAL to success. And it happens to be a very big pet peeve of mine at the same time. Can you guess? It’s “Hard Work and Dedication”...
How To Get Clients Results

How To Get Clients Results

Fitness pros all around the world come to visit us and they can’t believe the kind of results that our clients are getting. They often ask….. “Sam, what’s your secret sauce” “What kind of nutrition plan/workout plan you put your...
Become THE Only Name in Town

Become THE Only Name in Town

The best way to be successful in business is to differentiate yourself from everyone else. Everyone knows they need to differentiate but for some reason they just don’t do it. They are too busy watching everyone else to see what they are doing. NEWS FLASH:...
Complicated Business = Misery

Complicated Business = Misery

I honestly think that as humans we tend to complicate things more than necessary. That’s no different with fitness pros and their businesses. Most fitness pros are getting burnt out NOT because they are training too many clients BUT because they have made a...
Desperate Marketing ;(

Desperate Marketing ;(

Last week a coaching client of mine asked me to take a look at his “reactivation” email and give him my honest opinion. Below is our conversation. Please pay attention to how he went from sounding desperate in the first email and “begging” to...