Archive for January, 2012

My 2012 Book Reading Goals

My 2012 Book Reading Goals

Posted on 04. Jan, 2012 by .

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I have a confession….. Last year I set a goal to read 1 book per week and failed. I only ready 31. Boy did I come up short ;( Nothing bothers me more than setting a goal and coming up short. I am also a firm believer that if you say you’re going to do something then you must do it or….. So this year I ordered 52 books from amazon and I committed myself to doing an hour of cardio 6 days per week. (ouch) And darn it I am sticking to it. Why an hour of cardio? Because I get to get my “6 pack on” while I get my “learn on” ya digg?   1) Positive Psychology Coaching Positive psychology moves psychology from a medical model toward a strengths model to help clients shore up their strengths and thereby lead happier, more fulfilling lives. Positive Psychology Coaching: Putting the Science of Happiness to Work for Your Clientsprovides concrete language and interventions for integrating positive psychology techniques into any mental health practice.   2) Rich Dad’s Conspiracy of The Rich In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH – a free online book which was […]

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Fitness Blogging Secrets

Fitness Blogging Secrets

Posted on 04. Jan, 2012 by .

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[youtube O1HjKmxFG7Q]   Hey! What’s up everyone? This is Christian from SuperTrainer.com and I hope you’re having an awesome day and I want to talk to you guys about blogging, how I blog and what are some of the resources that I use to automate my blogging. Now, I must admit that blogging is not a natural skill of mine nor I do not like to do it on a regular basis but I know it’s very vital and important to my local business because it’s easy to get website traffic from local visitors that are searching for your service and it’s also a great tool to build relationships with your prospects, current clients and past prospects. So I’ve been getting a lot of Facebook messages and emails from a lot of people that follow the site and they’re asking me, “You got a nice blog. How do you blog? You come up with a lot of content quite often,” and today I want to share with you guys how I come out with content all the time without really doing anything. Now most recently I just changed our business name to Aguirre Fitness. That’s my last name. So I […]

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10 GREAT FITNESS MARKETING IDEAS YOU CAN IMPLEMENT NOW

Posted on 03. Jan, 2012 by .

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There is no shortage of fitness marketing ideas out there. The difficulty lies in determining which channels are most effective and yield the biggest returns. On one hand, you want to be focused on strategies that lead to long-term exponential growth – rather than “Deal of the Day” websites, Facebook ads, or direct mail offers. We find that most of our best ideas have cost us little to nothing! You’ll need to invest in tools for CRM, email marketing, copywriting, web design, search engine optimization and mobile marketing to stay competitive. However, you want to always keep your focus on building an irresistible program and strong relationships with your clients. That being said, here is a list of great marketing strategies you can put to use immediately. 1. Content Marketing – Once you build trust and credibility by sharing your expertise with the world, you will be one step closer to earning a person’s business. Delivering informative, interesting content also becomes a way to stay at the forefront of your clients’ minds and remain relevant in their lives. 2. Pay Per Click Ads – All your competitors are using “paid search” to drive business to their websites. You will create […]

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Why We NEED You to Become an Entrepreneur

Why We NEED You to Become an Entrepreneur

Posted on 03. Jan, 2012 by .

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[youtube 2CgVlej9-b0]   Yo guys! What’s up? Zach Even-Esh here freezing, taking my dog for a walk. Arnold, check him out. That’s my homeboy and every morning I take my daughter to school and then I come here and take Arnold for a walk. It’s about a half-mile walk to the dog park. He hangs out with a bunch of crazy dogs. They go nuts. There are all kinds of other crazy dogs jumping all over me and I listen to ILoveMarketing.com and they’re talking about how marketing has a bad outlook or people view marketing as bad, like it’s evil. Well, what they’re saying and this so much the truth is that what marketing does it is helps people spread their word about the knowledge they have to help other people, to make their lives better if they’re doing it ethically. What I think about is somebody like Bill Phillips, Body for Life. He did lots of marketing and look at all the lives he changed. It was all for the good. If he didn’t get off his ass and market and have a mission, he wouldn’t have changed so many lives; and because he changed so many lives, […]

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HOW TO OUTSOURCE VITAL FITNESS MARKETING JOBS

Posted on 02. Jan, 2012 by .

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Many entrepreneurs burn out within their first few years of running the show themselves. You probably opened your own fitness center, boot camp or training studio after years of working with clients in another facility. It was a relatively easy job back then. You just showed up for work, did what was expected of you, and went home to cash your meager paycheck. It drove you crazy that you were putting in all this time and effort for someone else to get rich. You didn’t see it back then, but life was simple when you didn’t have to worry about the nuts and bolts of running an everyday business.   Many of us fitness buffs are real “Type A” personalities. We find it difficult to relinquish control and delegate. Therefore, we wind up doing all the web design, all the copywriting, all the SEO, all the advertising, all the promotions, all the hiring of staff members, and all the training. There are only so many hours in the day, however. Somewhere we need to draw the line! Many of us are not naturals at all these little fitness marketing jobs – and we don’t enjoy them either. (Who wants to […]

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