Archive for January, 2012

How to IPOD your Fitness business

Posted on 07. Jan, 2012 by .

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When Sam asked me to both write this article and speak at his event in February there was only ONE thing I could possibly speak about. See, i get sick and tired of hearing the words ‘The bootcamp market is so saturated now, its getting really hard to stand out’ Bullshit. That’s what I say anyway. Sure, there are bootcamps on every street corner. Sure, its easy to get lost and ignored in the NOISE of ‘we’re the best bootcamp, those other guys in town suck’ (Yes, I’m sick of hearing that shit too) Sure, most of them ARE competing on PRICE and sure group-on and deal of the day sites are even getting difficult to utilize nowadays. BUT here’s the thing, there are STILL people that are killing it, without competing on price. In fact, they aren’t competing at all. So how are they doing it? Lets take a look at APPLE as a SHINING example of how to come into an already busy market and DOMINATE IT Now I’m no apple expert or portable music player specialist but I DO KNOW that there were already HUNDREDS of ‘other’ MP3 players out there when apple came into the market. […]

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Retail Vs. Light Industrial for Your Bootcamp Location

Retail Vs. Light Industrial for Your Bootcamp Location

Posted on 07. Jan, 2012 by .

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You know whenever I hang with Sam, we talk more shit than anything else. Most of it is rated R and can’t be shared on this blog, or Sam’s career as the top fitness guru in Chino Hills would be over. The dudes got tons of stories, from the times he’s hung with Mike Tyson and Money Mayweather, from his “natural” Bodybuilding days (lol), and the reasons why he’s afraid to go to Amsterdam. Believe it or not, I value chopping it up with him about life and other stuff more than anything having to do with the fitness business. But every once in a while we talk about things having to do with business. When it comes to the fitness business, I defer to his wisdom for the most part. A few of the tips he’s given me have been absolutely vital to getting where I am. But the last time I really got to hang with him, at the I LOVE MARKETING event, there was one issue me and him disagreed on. It was whether a light industrial or retail space was better for running an indoor bootcamp business. Sam is on the side of going with light […]

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The Law Of Hype Part 2

The Law Of Hype Part 2

Posted on 06. Jan, 2012 by .

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In Fitness Marketing Law of Hype we talked about over exaggeration and how some products or services will do great in the beginning only to find themselves in trouble after the hype wears off. Now on to Fitness Marketing Law of Hype Part 2 S*** if this goes the way it’s going it might run as long as “Cheers” ;) Nothing is better than some good old competition. There are two types of people in this world 1) The type that crumbles in competition ie: Lebron James in the 4th quarter 2) The type that rises to the occasion and actually performs better under pressure ie: Michael Jordan. We see this everyday in sports, life and business. Competition is ESSENTIAL for human improvement and advancement. It gives us fuel to push harder. One of the 8 life forces that is part of the human’s “hard drive” is SUPERIORITY After all this is EXACTLY why we fought our way out of the jungle and are on top of the food chain. We beat Dinosaurs, Lions, Tigers and creatures that are much bigger, stronger and faster thanI If your business was the only game in town. You don’t have to be that […]

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Mobilize Your Fitness Marketing for Success

Mobilize Your Fitness Marketing for Success

Posted on 06. Jan, 2012 by .

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Reach Customers Faster, More Frequently and More Successfully with Your Own Smartphone App   For those who are ready to take advantage of the technology, the explosion in smart phone popularity presents an unprecedented opportunity for cost-effective marketing that gets results. According to statistics from the comScore Data Mine (www.comscoredatamine.com), approximately 76.8 million Americans owned smart phones in 2011, an increase of about 57% from 2010. That’s an incredible growth rate that you should be taking advantage of. The numbers alone present strong argument for making use of smart phone technology for marketing your fitness business, but there are even stronger reasons. Smart phones (including iPhones, iPads and phones and pads using Android or Windows Mobile technology) allow marketers to target their audience and interact with customers and potential customers like never before. Smart phone marketing combines the best of internet marketing, traditional broadcast marketing, and social media marketing to achieve a level of interactivity and connectivity that none have been able to achieve on their own. Personally, I think smart phone marketing is especially suited to businesses in the fitness industry. In my experience as a fitness professional, individuals who understand the value of being fit and healthy well […]

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Don’t Just Work On Your Fitness Business

Don’t Just Work On Your Fitness Business

Posted on 05. Jan, 2012 by .

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[vimeo 33609073]   Leanne “Fitbiz Femme Fatale” Ellington www.NotYourAverageBootCamp.com   Don’t Just Work On Your Fitness Business [0:00:01] Hey, guys. Leanne here for Super-Trainer.com and I’m going to talk to you about something that I think should be pretty obvious but I needed to have myself reminded of it every once in a while as well. So one of the things that I’ve been doing lately that has just been really effective in terms of building that camaraderie with all my members and making sure that I’m in touch with all of them. I know a lot of us aren’t teaching the classes all by ourselves. Maybe some of us are not teaching them at all. Some of us are limiting our hours so that we can make sure that we’re working on the things that are moving our businesses forward. Well, I definitely fell into the trap of I was having my trainers training all the classes and I wasn’t seeing what was going on, on the day-to-day stuff. My clients were still hearing from me through email and all of my systems that I have in place with my assistant whether it be texting or handwritten cards or […]

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