Archive for January, 2012

Fitness Marketing and Boot Camp Marketing SEO Supremacy

Fitness Marketing and Boot Camp Marketing SEO Supremacy

Posted on 12. Jan, 2012 by .

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Check it out…. Ok let me show you how I did it You know for the past few years I have been comfortable enough not to have to work hard to dominate the local personal training and boot camp business in Chino Valley. Not to brag, I was first in the scene and had a HUGE head start on positioning, marketing, reach, etc…… Remember in marketing first to the market usually always have a MAJOR advantage over everyone else. See Fitness Marketing Law #1 The Law Of Leadership Just like Coke, Xerox, Tide, etc……… Now fast forward 12 years later and there are literally a dozen or more personal training and boot camp businesses within A 5 mile radius. Nothing brings out the best in me like some good old competition. Some of these clowns are trying their best to imitate and copy my business. Advertising in the same publication. (Paying $2K per month for a one page ad where I pay $820 ;) What’s funny is that I know the EXACT number of calls we get from that magazine and track all the matrix. At $820/month we made a few bucks but at 2K per month it wasn’t worth […]

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10 Things Super-Trainers Can Learn From Super Heroes

10 Things Super-Trainers Can Learn From Super Heroes

Posted on 12. Jan, 2012 by .

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Being a huge superhero fan (and knowing that most of you are too, whether you admit it or not, right?) I really wanted to get this article out. Watching some old films and getting ready for some new blockbusters next summer made me think about the Super-Trainer universe. 1.    With Great Power Comes Great Responsibility (Spider-man) You have the ability to change people’s lives so it’s your responsibility to share that power. Let’s say Joe Bloggs has enquired about your personal training. He’s overweight, has health problems, has no self-esteem and thinks of himself as a failure. He has specifically come to YOU and asked, ‘please help me solve my problems’. YOU are 99% likely to be the ONLY person who has the knowledge, expertise and passion to help him through this problem. No one else in his life will. His wife will say he’s fine as he is. His kids won’t care until it’s too late. Most of his friends won’t even know the guy is in pain because only YOU have taken the time to peel the onion. So if YOU don’t help him out by giving him a little incentive and a push to come in and […]

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Fitness Business Key Performance Indicators

Fitness Business Key Performance Indicators

Posted on 10. Jan, 2012 by .

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Hey Super Trainers. Over the years I am blown away by the fact that 99% of fitness pros don’t know their CRITICAL numbers. I have no idea how they stay in business…. If you want to run a viable business then everything must be measured and tracked. EVERYTHING…….. Why? This is a form that we use in my businesses and I call it the KPI form (Key Performance Indicator) This form to my business is like getting a physical for my health. This form tells me EXACTLY what I am doing right and what I’m doing wrong. Please feel free to download this at the bottom of this post. Enjoy!!! Key Performance Indicators Month____________  Total # Leads_______ Source 1. _____ Source 2.______ Source 3. ______ Source 4._______ Evaluations Set_______      Show_______     Closed________ Set vs. Show ___________% Show vs. Closed _________% Total Customers _________   New Customers (This MO)____   Promos____ Falloff this month______ Customers names (listed) + Reason Income Vs. Expenses Last Year________ This Year________ Change______% Goals ($              ) Monthly  Actual $________ __________(+/-) Total Reoccurring $_______ Annual Goals Total Year To Date $________ $_______ (+/-) Pace

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Leveraging Your Competitive Experience

Leveraging Your Competitive Experience

Posted on 09. Jan, 2012 by .

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Erick “The Ab Pro” here and I want to talk about how you can leverage your competitive history to help you out shine your competition. If you have not competed in some sort of sport or fitness show, I would recommend doing a few. You will amazing your clients, meet plenty of great people and establish yourself as the trainer that not only talks the talk, but walks the walk. I have competed numerous times and  often use my competitive experience to set myself apart from my competition. Here are a few ways I use my achievements to distinguish myself and help close a sale.   While discussing our Nutrition Consultation services, I will often refer back to my experiences competing and how it has allowed me to help other reach their goals. “Now Mrs. Jones, As a National Fitness Model, I know that nutrition can see complicated. Before I decided to compete I read every diet book and fitness article out there and I was still completely confused. I wasted my time and money on in useless diets and supplements. It wasn’t until I started working with a diet coach that I really started to get results. I learned […]

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The Dumbing Down Of The Fitness Industry

The Dumbing Down Of The Fitness Industry

Posted on 08. Jan, 2012 by .

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  Interview Highlights [list style=”arrowred”] Why the industry has been dumbed down What the issues are with done for you products What happens if you don’t know your audience Why a lot of done for you products don’t actually work Why hype works for some people and not others Why you are not able to get affluent clients What is so important about your clients mindset Why you should never do anything or give something away for free Why I had the scarcity mindset Why everyone jumps from brand idea to business strategy, and skips brand strategy Why the brand strategy is so important Who follows the branding process the right way and the wrong way Why you should be in another industry if you want to make a lot of money How you find the right clients to work with Why a lot of trainers have a tough time finding clients Why fitness pros are frustrated all the time [/list]

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