Fitness Marketing


Fitness Industry

Interview Highlights

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  • Why the industry has been dumbed down
  • What the issues are with done for you products
  • What happens if you don’t know your audience
  • Why a lot of done for you products don’t actually work
  • Why hype works for some people and not others
  • Why you are not able to get affluent clients
  • What is so important about your clients mindset
  • Why you should never do anything or give something away for free
  • Why I had the scarcity mindset
  • Why everyone jumps from brand idea to business strategy, and skips brand strategy
  • Why the brand strategy is so important
  • Who follows the branding process the right way and the wrong way
  • Why you should be in another industry if you want to make a lot of money
  • How you find the right clients to work with
  • Why a lot of trainers have a tough time finding clients
  • Why fitness pros are frustrated all the time