Don't Just Work On Your Fitness Business on Fitness Marketing[vimeo 33609073]


Leanne “Fitbiz Femme Fatale” Ellington


Don’t Just Work On Your Fitness Business


Hey, guys. Leanne here for and I’m going to talk to you about something that I think should be pretty obvious but I needed to have myself reminded of it every once in a while as well.

So one of the things that I’ve been doing lately that has just been really effective in terms of building that camaraderie with all my members and making sure that I’m in touch with all of them. I know a lot of us aren’t teaching the classes all by ourselves. Maybe some of us are not teaching them at all. Some of us are limiting our hours so that we can make sure that we’re working on the things that are moving our businesses forward.

Well, I definitely fell into the trap of I was having my trainers training all the classes and I wasn’t seeing what was going on, on the day-to-day stuff. My clients were still hearing from me through email and all of my systems that I have in place with my assistant whether it be texting or handwritten cards or that kind of thing. But I found that I was losing a little bit of that in-person action.

So not only did I make sure that I’m at my facility more and more. That was just one of my wakeup calls but what I had been doing the past couple of months is I’ve actually been working out with my boot campers. What I’ve been doing is I’ve kind of been rotating the schedule between all my different time slots and making sure that I work out with each of the different time slots at least once per month; and that gets me in there not only in the trenches with my boot campers so that they feel that I can empathize with them, so that it’s not like a do-as-I-say-not-as-I-do type thing but they can really see that I’m willing to do what I tell them to do. It also keeps me on my toes in terms of program design. It also keeps me having an eye on my trainers.

I train them in a certain way that I think is good and makes them a great trainer but at the end of the day, if I’m not keeping my eye on them physically training the clients, there might be little things that they do or tendencies that they have or things that maybe just they forgot about since they were originally trained by me that they’re not keeping and it makes me stay on top of them. It’s also good for them to see me in there too. It creates that little not do-as-I-say-not-as-I-do type concept with your trainers as well and it gives them that little extra pressure, like crap, my boss is watching me. So it makes them up their game a little bit as well.

In addition, you can see what’s going on in your facility. You can be the eyes and the ears and not have to wonder what’s going on. You can just really be in touch with everyone and stay on top of your game because the worst thing that you can do is be on top of your emails and be on top of your marketing and then have no idea what’s going on. It has never happened to me but I know personally there are trainers out there who – there has been like a coup in their facility where the trainers have been kind of mad at their boss and they are trying to take the clients with them and it’s just something that you want to avoid at all costs.

So if there’s anything that you can do to really just get in there and show your clients that you care and add that extra little touch and show them that you’re willing to do what you want them to do, go work out with them. Just another little thing is in our secret Facebook group, I share with them my struggles in terms of food and motivation and I let them see the human side of me. I don’t want them to think that I’m this perfect thing that never makes mistakes because we’re all far from it; and it helps that your clients can see that you’re human just like them and you struggle just like them and you go through the same trials and tribulations that they do. It’s going to make them relate to you more and they’re going to want to stay with you and feel this connection to you.

So if you’re not doing it now, go in there. Get in the trenches. Get inside your client’s mind. See what’s going on. Keep a better eye on your trainers. Spy if you think that’s what you need to do and just go get in there more.

So I hope this helps you. It has definitely added a lot of value for my clients and so I can feel that the connection is a lot stronger; and yes, hope it helps you too. See you later.