Lessons Of An Apprentice

Lessons Of An Apprentice

Posted on 25. Aug, 2013 by .

0

Hey Super Trainers, Alex here (Sam’s apprentice) In my first article, I explained the importance of doing things now. So, I wanted to follow up that article with another lesson/core value I have picked up while at Fitness Concepts. Talking in terms of S%?! THEY CARE ABOUT. This is a concept that pervades marketing, and is nothing new. But when put into practice can really be applied to ALL facets of client interaction. Example 1: Rather than selling whey protein supplement that will help reverse catabolism post-workout. Sell an ultra-convenient and cheap alternative to food that will help them fill out their (t-shirt if guys, jeans, if girls) faster and cut down on their meal prep time and greatly enhance the ease of the diet. Example 2: Rather than selling a 2, 3, or 5 day/week bootcamp options, sell smaller waist sizes that come at different speeds. Example 3: Rather than sell reoccurring personal training, sell reoccurring progress. Set goals at standard intervals. That way, they don’t need to feel like they are on a diet FOREVER, just until they reach their goal. And, at that point, they can decide to opt back in and set another goal – that […]

Continue Reading

THE WARDEN

THE WARDEN

Posted on 20. Aug, 2013 by .

0

Day one of my internship, I get my first two personal training clients. By day 5 of my internship, I already have 5 personal training clients and sign 4 of 4 referrals. Fast forward to end of week 3 of my internship and Sam says, “WHY DON’T WE STOP THIS INTERNSHIP, AND YOU BECOME MY SALES MANAGER, CUZ YOU’RE ON FIRE!!” I know I had been busting my butt for Sam and I was signing up referrals left and right. So much so, that I was given the nickname “THE WARDEN,” due to the fact that I was locking up contracts all day. I can’t take all of the credit though. The day Sam brought me on board into Fitness Concepts, he explained that every relationship worth having and keeping needed to be a win-win relationship. At the time, I only took it as Sam talking about him and I and the work we would be doing together. But, I soon began applying that to all of the relationships I had with people I’d known and people I would soon meet.

Continue Reading

Don’t Hate The Player, CHANGE THE GAME

Don’t Hate The Player, CHANGE THE GAME

Posted on 19. Aug, 2013 by .

0

Who The Heck Are You? You must answer this question in order to build a solid foundation on which your business will operate, distinguish itself and thrive. I think these days way too many businesses (especially fitness businesses) don’t know the answer to that question. To thrive, most businesses will do whatever it takes to make a sell and acquire a customer. Even if it’s the wrong customer. This as you can imagine is very short term thinking.

Continue Reading

Fitness Marketing Black Hole

Fitness Marketing Black Hole

Posted on 05. Aug, 2013 by .

0

Listen to me. You MUST build relationships before you sell. Let me repeat: YOU MUST BUILD RELATIONSHIPS BEFORE YOU SELL. If you’re investing in outbound marketing (newspaper, fliers, post cards, etc…) STOP. That crap in MOST markets don’t work anymore. (Negative ROI) People these days are hip to that old school B.S. marketing. The type of marketing you should be investing in is inbound marketing. Otherwise known as leadership/content marketing. The way I like to look at it is “marketing to their subconscious mind” You’re marketing to them without sounding off their B.S. detectors.

Continue Reading

How To Hire Great Trainers

How To Hire Great Trainers

Posted on 02. Aug, 2013 by .

0

Hi Super Trainers. This is Alex Hormozi, Sam’s apprentice. I recently wrote an article explaining some of the lessons I have learned/lived while working with Sam everyday. The biggest one was the importance of doing things NOW. Make a list, and commit to doing everything on that list by the end of the day. Done. And hold yourself accountable. Sam wakes up at 3 just to make sure everything gets done. So, this article is going to detail an interesting lesson I am currently learning.

Continue Reading