Marketing Fitness

NETWORKING for PERSONAL TRAINERS: The importance of networking and introducing the BIGGEST EVENT of the YEAR!

Posted on 10. Feb, 2009 by Kaiser.

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Are you doing the same thing you were last year? If so, shame on you. That’s unacceptable in today’s age, and that’s even more true if you’re in fitness. Can I take a guess at the reason? It’s probably because you haven’t been hanging around enough people that challenge you, motivate you, and that you [...]

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SEMI-PRIVATE TRAINING SESSIONS: The Quick and Easy Way For Anyone to Hit the $100-$200/Session Mark! Part two of a NOW three part series …

Posted on 29. Jan, 2009 by Kaiser.

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There’s something about money that gets people talking! That’s what happened with my first post on $100 training sessions last week. In that post I set-up the subject and it resulted in some strong input from readers. Just like last time, I’ll open by saying that money’s not everything when you’re an independent trainer. [...]

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CASHING-IN ON THE NEW YEAR’S CRUSH!!! Get an early start on the BIGGEST time of year in PERSONAL TRAINING and FITNESS!

Posted on 28. Nov, 2008 by Kaiser.

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The holiday season’s here, and for Personal Trainers Christmas comes a little later than for everyone else. It’s on January 1st that Santa gives his present to all the trainers and trainettes that have been good all year – in the form of a flood of new business! You know what I’m talking about – New [...]

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THE “BUSINESS” OF PERSONAL TRAINING: TALKING TO KELLI CALABRESE ABOUT GETTING SERIOUS IN FITNESS (listen to the in-depth audio of our conversation – new updated audio)

Posted on 14. Nov, 2008 by Kaiser.

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Didn’t we just finish talking about how Personal Training wasn’t a business?!?! Yeah, but we’re going to shift gears and get down to BUSINESS – we’re going to talk about getting serious about fitness! Even though this blog is about passion and lifestyle, at a certain point you’ve got to make a decision: “Are you going [...]

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“ALL MARKETERS SHOULD KILL THEMSELVES!!!” The late, great Bill Hicks and I deliver our take on Information Marketing for Personal Trainers (gratuitous eye-candy included)!

Posted on 17. Sep, 2008 by Kaiser.

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“Yes, you too can be the next ten million dollar fitness entrepreneur!” In part, Super-Trainer started as an answer to the shameless marketing that’s taken over the fitness industry over the past few years. It was a call to get back to basics – get good at training first and take advantage of what this [...]

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HOW TO BECOME A CELEBRITY TRAINER!!! THREE PERSONAL TRAINERS REVEAL HOW TO MAKE THE MEDIA YOUR BIT*H!!!

Posted on 15. Jul, 2008 by Kaiser.

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Haha – that title will getcha reading, won’t it? It’s undeniable that there’s a certain panache to the term Celebrity Trainer … but what does it mean exactly? People tend to think that it means you train celebrities, but not in my opinion. What it means is that you the trainer are the celebrity. For [...]

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Just Added to The Whistleblower Report: NEW 20-PAGE MARKETING SECTION!!! (if you can’t do it now you should just quit! – oh, and in case you forgot BOTH REPORTS ARE FREE!!!)

Posted on 04. Jun, 2008 by Kaiser.

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Let’s spell it all out in one place, once and for all… That’s exactly what I just did – in a stream of consciousness I just crammed all the realest techniques into one more HARD-HITTING, 20-PAGE SPECIAL REPORT, and added it to the REPORT that was already setting the training world on fire!!! THE ALL NEW MARKETING [...]

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PERSONAL TRAINERS BLOGGING FOR DOLLARS: PART 2 WITH EUGENE THONG – Full breakdown of the importance of blogging for trainers.

Posted on 03. Apr, 2008 by Kaiser.

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Just when you thought having a website was enough, things online have changed. Creating a static web-page where people come to get information isn’t enough anymore; you need to tell a story that people can connect with. But since you’re a living, growing human being, this story is constantly changing, and if you want to [...]

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WEB 101 FOR TRAINERS – YOUR TEACHER: SCOTT WHITE – Scott breaks down the web for Personal Trainers.

Posted on 11. Feb, 2008 by Kaiser.

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I know all of you at one time or another has typed the term “Personal Training” into Google out of curiosity. When you did, right there in the top ten results, along with Wikipedia and all the big training companies with huge advertising budgets, you surely saw Scott White’s gleaming bald head shining back at [...]

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MEET EUGENE THONG, TLT – Top Level Trainer talks about how he does it.

Posted on 15. Jan, 2008 by Kaiser.

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As a great man once said – “Let me see that THONG” - Or in this case I wanted to talk to him: I’m referring to fellow trainer Eugene Thong. For every trainer out there who gets big-time media coverage, trains a roster of stars, or is selling a new workout machine, there are [...]

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THE IMPORTANCE OF SPECIALIZING: TALKING TO BRIAN SCHIFF – Brian talks about his specialty and how it relates to every part of his business (listen to the audio).

Posted on 19. Dec, 2007 by Kaiser.

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At my barbershop recently I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks in the door. Every new customer is an adventure in haircutting for them, and I think that’s what holds them to $12 per haircut and such long hours – it’s the lack of [...]

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