Marketing Fitness

Archive for 'Marketing Fitness'

Ross Lovegrove shares organic designs

Posted on 01. Dec, 2011 by 7Figure Sam.

My name is Lovegrove. I only know nine Lovegroves, two of which are my parents. They are first cousins and you know what happens when – you know. So there’s a terribly weird freaky side to me, which I’m fighting with all the time. So to try and get through today, I’ve kind of disciplined myself with an 18-minute talk. I was hanging on to have a pee. I thought perhaps if I was hanging on long enough, that would guide me through the 18 minutes. OK. I am known as Captain Organic and that’s a philosophical position as well as an aesthetic position. But today what I would like to talk to you about is that love of form and how form can touch people’s soul and emotion. Not very long ago, not many thousands of years ago, we actually lived in caves and I don’t think we’ve lost that coding system. We respond so well to form. But I’m interested in creating intelligent form. I’m not interested at all in blobism or any of that superficial rubbish that you see coming out as design, this artificially induced consumerism. I think it’s atrocious. My world is the world of [...]

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Big Mistake I Made When Promoting The Black Friday Sale

Posted on 28. Nov, 2011 by 7Figure Sam.

Here’s my email reply: Hi (first name), good news & bad news. The bad news is that you were not one of the first 20… The GOOD news is that in order to confirm your spot we require your payment information, since it’s only a one-time fee of $47 (debit/credit card number with exp date). And so far only 18 out of the first 20 confirmed by sending me their cc info. I don’t want to wait too long so if you want to get this $47 deal just email your payment info and I’ll squeeze you in =). Also let me know what day & time you can start! I attached a picture of my gmail inbox just so you know I’m not making this stuff up :) Talk to you soon, Michael Michael “The Engineer” Duivis www.GoFitBody.com Also, check this out for Personal Trainer Marketing

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10 Personal Trainer Marketing Tips

Posted on 27. Nov, 2011 by 7Figure Sam.

Maybe they thought it was a good way to stay in shape or a great way to meet women, but their passion is not really in it. You may see them on cell phones or staring off into space during sessions. They just show up and ask the front desk if there were any new sign-ups, not putting any effort whatsoever into soliciting referrals themselves. Yet, more often than not, there are trainers who do have the passion and hunger, but can’t seem to break out of the $15/hour rut into six-figures. In that case, what makes a good personal trainer into a great personal trainer? Why, personal trainer marketing of course! Be the best you can be. You can market yourself on every billboard in town, but if you’re not all that effective, you’re going to have a difficult time keeping pace. Remember, bad reputations spread faster than good ones! Go to seminars, read books, get additional certifications or training, and develop your business. Speak out. Get involved with local clubs, organizations, schools, or groups who need professional speakers. Address groups of people in seminars and position yourself as an expert. You’ll be amazed by how effective this form [...]

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Show Results In Your Boot Camp Marketing

Posted on 26. Nov, 2011 by 7Figure Sam.

One of the most important things in boot camp marketing is to offer a product that really works. Ultimately, this is why everyone is so hooked on the concept of boot camps. The reality is that boot camp burns fat like no other program and helps people achieve their weight loss and definition goals in a very short period of time. Imagine how much more successful you could be if you had measurements to prove what people can get out of your boot camp sessions? Your boot camp marketing needs to promise realistic and impressive results. Which boot camp would you rather go to – the one that says “Lose Weight Fast” or the one that says “Lose 10 Pounds In 1 Month”? The more quantifiable you can make it, the more people will trust you and visualize their own success with your program. There are many ways different you can calculate your participants’ progress. Here are some factors you can look at: A good tool for calculating calories burned is the Bodybugg Calorie Counter. This will help you greatly in your boot camp marketing, but make sure you have many different people try the Bodybuggs out, since results may [...]

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Two Must Have TECH Tools For Fitness Pros

Posted on 25. Nov, 2011 by 7Figure Sam.

Two must TECH tools a Fitness Pro must have. With all skill sets being similar and you, along with your staff are in great shape, they look and sound professional, plus they deliver stellar results to your customers…it’s time to beef up a few other skill sets while your building your six-figure practice. More certifications and technical knowledge may be hugely important for many of you at this point, but along with that…marketing and sales will always trump any challenges you have while your test and tweak your way up the fitness professional ladder. Enclosed are 3 short videos…video one (6:29) describes the two tools and what you can do with them with the remaining holidays of 2011 going into 2012 to generate MOST of your 2012 (first half –year) income . Plus…I forgot to mention the Super bowl, the other non-official holiday in the U.S. Video two (7:29) then shows you where these tools can be found quickly. There are no affiliate links, I get no commissions from suggesting these to you…but again, until you can outsource things due to the fact you don’t have money coming out of your ears…get these two. And in video three (10:19) I [...]

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Developing Trends in Corporate Wellness

Posted on 25. Nov, 2011 by 7Figure Sam.

If you go online and Google “corporate wellness”, you will be inundated with links and advertisements from hundreds, if not thousands of wellness program vendors, and even more articles. Most of those articles tout the success and necessity of such programs. And although some articles attempt to debunk the usefulness of the programs, you will find that they tend to be written by healthcare professionals whose business will be drastically reduced if their patients become healthy. From Dubai to Dublin to Denver, implementation of corporate wellness programs is in vogue. Much of the growth in these programs has been in the last few years. Wellness programs began to take hold in the 1980’s, but they have taken a long time to catch on. Part of the challenge is the recognition by healthcare insurers of the benefits of wellness programs (will the employees really use them? Will their health improve?). Another challenge is the regulatory issues caused by HIPAA and other healthcare-related legislation that makes discounting premium for employees based on their health factors a possibly discriminatory act. Yes, we know – not being able to discriminate based on health factors when pricing health insurance seems a bit counter intuitive, but [...]

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My Thanksgiving Gift To You ;)

Posted on 24. Nov, 2011 by 7Figure Sam.

Hey, it’s your boy 7-Figure Sam here, I just wanted to wish you a HAPPY THANKSGIVING WEEKEND!!! So in the spirit of Thanksgiving, I want to give you something special…. Something you can just copy and paste THIS HOLIDAY and make $$$$ :) But first watch this video…….. WWW.7FigureEmails.com Coming 11/29/11 Get Your Marketing Calendars Out, Because You Will Be Soon Able to Copy and paste the entire year’s worth of emails and sit back and watch your bank account grow. Coming soon November 29th ;) ************************************************************************************************************************************ Holiday: New Year’s Price hike E-mail 1 (2 weeks prior)December 17: Subject: These fat loss results are insane! you probably don’t know this but many of my clients have been testing out an experimental holiday meal plan and so far results have been insane! All of our participants are actually losing weight during the holidays. But enough about them I want to talk about Y-O-U Are you handling the holidays ok? Are you following an exercise and nutrition routine that is working? Do you need any help? Please feel free to ask me anything you want. Seriously. I want to help you in anyway that I can. Committed to your health and fitness, [...]

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6 Tips On How To Plan Your Fitness Business

Posted on 23. Nov, 2011 by 7Figure Sam.

Hey there Super Trainers, hope you’re killing it with your fitness business. I wanted to share a bit about my business, how its been running the past year and where it will be going in the coming year. Hopefully this will give you some insight on how to plan your business and your own goals as well. A year ago today I was still employed by a corporate gym. I was definitely on the way out and only had a few clients left there, but my own business wasn’t providing enough income to completely cut the cord. Today I own a 3,500 sq ft facility in a prime location; I have 4 Darien Personal Trainers, an assistant, just under 30 training clients and just under 70 Darien bootcamp clients. Not the biggest list of clientele, but hey … we’re just getting started! Its been a helluva journey and a real busy year, but I wanted to share some of the key takeaways on how I’ve arrived where I am today and where I will direct my business in the coming months. It took me quite a while to be able to be ready to leave the corporate gym [...]

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My 2012 Marketing Plan Of Attack

Posted on 22. Nov, 2011 by 7Figure Sam.

Before I begin to talk about my To Do List, I wanted to share an email from a coaching client that totally made my day. Hey Sam, I just wanted to send you a note letting you know that you are by far the best coach that I have had so far. You really know how to run a biz and you are a perfect mentor and leader for those looking to reach their goals and dreams. I aspire to have a business and influence like you in the future. Thanks, Ian OK, let’s get down to buzzzzinneez shall we…. After a whole day in our “WAR” room, my partner and I came up with KILLER FITNESS MARKETING and implemetation strategies for 2012. Many people ask me “aren’t you afraid to share your strategies with your competition?” My answer to that is heeeeeellllll to the nooooooooo. Even though that I know these busters are watching and imitating my every move, knowing is one thing and doing and it is another ;) So without further ado, here is my 2012 to do list for just ONE of my businesses ;) www.TheCampBootCamp.com which is a Chino Hills Boot Camp 1) SEO: [...]

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21 Tips for Building a Bullet Proof Fitness Business

Posted on 21. Nov, 2011 by 7Figure Sam.

Break out of the fitness industry norms – the majority is almost always wrong and are always behind. Recycle what you do. Deliver the same content in different formats. Fitness coaching programs, infoproducts, Bootcamps to Go – they’re all the same stuff packages in different formats. Small hinges swing big doors. A few small, but strategic changes can make big differences to the bottom line. A different way to look at your market is to find price gaps instead of pricing the way everyone else does. If you can get a health club membership for $39, a bootcamp membership for $199 and 1 on 1 personal training for $500 – the gaps are $99 and $299-399. What can you offer there? Joining the Chamber of Commerce is like joining a gym. Most will do nothing with their membership, but if you take advantage of everything they offer it can be a huge difference maker. If you have no money – knock on doors, hustle, network and make something happen every day. Roll up your sleeves and go to work. You can overcome a lack of money with an abundance of hustle in most areas. Successful people have a sense of [...]

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What Kinds of Fitness Business Stuff You Should Be Outsourcing!

Posted on 20. Nov, 2011 by 7Figure Sam.

Any fitness business – whether it is an in home business or a large corporate boot camp, entails a lot of work. With a large fitness business, it is quite easy to see that there are a lot of things involved, but even with in home fitness businesses there are various processes, such as: The planning. The prospecting. The execution of the tasks. The communication. The payment handling. The accounting. The payroll. If you are planning to be a fitness business entrepreneur, you can see that there are many things for you to do. Now, with the Internet making the whole world such a closely-woven arena, you can find professionals to handle every kind of task. They will even plan your entire business venture for you if you have the cash. However, at least initially, you will be on a budget and would like to outsource only things that you really cannot do. The best idea, then, is to outsource some of the execution aspect of your fitness business. Like: Fitness content writing Payment handling Graphic design Customer service Trade show presence Flyer distribution Lead boxes (NOT!) Squeeze page creation Video editing SEO Mascot creation Banner design [...]

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Six Steps To Success

Posted on 19. Nov, 2011 by 7Figure Sam.

What’s up all my Super-Trainer Family? Hopefully, you are reading this right now and enjoying another morning, afternoon, or evening of success at your studio/gym/boot camp. I also hope you have been able to take little nuggets from all these posts the past months and implement them into your business to deliver a better service, offer more value to your clients, and ultimately put some extra cash in your pockets. I know the past two months have been pretty insane for me personally. My studio has not necessarily blown up, however, it has slowly grown! I know something is better than nothing, but lets be real…we are NOT in the industry to do descent and be average; I AM HERE TO DOMINATE AND TO BE THE BEST IN THE GAME. I don’t say this to be arrogant or cocky…I say it because it means 3 things if I AM THE BEST! Okay, so this leads me to some awesome content I received yesterday at JT Foxx’s MegaPartnering IV event in Chicago. He spoke on what we need to do as business owners to be the absolute best and most successful you can be. So, here they are…there are ONLY 6 [...]