Archive for 'Marketing Fitness'

I’m The Best (Prove It)

I’m The Best (Prove It)

Posted on 23. Dec, 2013 by .

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Hey Super Trainers, Hope you, your business and your family is doing awesome. I don’t know about you BUT I absolutely HATE shopping, especially during the Holidays. Yesterday, I stopped in at Walgreens to get my teething 3 month old Hailee some orajel. I then remembered shoot, I forgot to get everyone gifts. Then, I took the easy way out and just bought 50, $50 Nike gift cards. BOOM. DONE ;) Except the lady at the cash register kinda freaked out and called the manager. She said “I have never seen anyone buy so many gift cards, I just want to make sure it’s OK with my manager” And that’s how I am basically about everything in life. No need to beat around the bush. Get to the point. Who has time to shop all day at the mall. Women say it’s the thought that counts… I say, I thought enough to reach in my wallet. (OK DON’T SHOW THIS EMAIL TO MY WIFE ;) As many of you already know, myself and my awesome team have been on a HUGE growth spurt. Our 7th location in Fontana, California will open in a couple of weeks. (January 6th) Make sure […]

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Your Competitors

Your Competitors

Posted on 10. Dec, 2013 by .

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Hey Super Trainers, Hope you’re doing awesome and are ready to kick your game up a notch or ten in 2014. As I have mentioned before, I have been extremely busy with serious expansions. I was enjoying my semi retired lifestyle, but my young, hungry and ambitious team once again has dragged me back in the game. I feel like the Godfather where Michael Corleon says “Just when I thought I was out…they pull me back in” (Just signed the lease for our 7th location and currently negotiating for the 8th) These are full on “transformation centers” that provide the best of both worlds boot camp style functional training as well as bodybuilding style weight training. For the hundredth time, we don’t sell boot camp, personal training, Zumba, Yoga, Cross Fit, etc….. (Don’t label yourself and give prospects a way to compare you with others) WE SELL BODY TRANSFORMATIONS. No boot camp, no personal training = No way for prospects to compare you. Like you, 99.9% people come to us to transform their bodies and to generally look and feel better. And that’s what we do. With any method(s) that we deem necessary. (and so should you) These days we […]

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Story From The Trenches

Story From The Trenches

Posted on 09. Dec, 2013 by .

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Hey Super Trainer… Sorry I have been absent from sending regular emails. As many of you all know, Super Trainer and consulting the fitness industry is my “hobby income”. I do it to give back to the industry, learn from others and “supplement my income” I’ve been extremely busy with opening opening our 6th and now 7th location. My company is been growing exponentially (hence less time for emails) and I owe it to all to God, my awesome clients, partners and co workers. Today, I want to share a quick real life story with you that I think will help you BIG time in your business in the long haul. About a year ago, a couple walked in at my facility, as I was getting ready to leave my office. (my 3 year old had a dance recital) Nobody was around and they wanted a tour. So, I obliged. I was giving this couple a tour and the whole time the husband was asking me questions like “How much is it” “What kind of deal can I get” “What specials do you have” “We are looking at other facilities as well” He also mentioned that he was a general […]

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Black Friday Sale

Black Friday Sale

Posted on 02. Dec, 2013 by .

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Hi AFF (awesome fit family) Hope you had a great Thanksgiving and getting ready for Christmas shopping. That means going out there and getting some good deals on merchandise. (I saw people on the news lined up to get Black Friday deals since Monday) Anyways, let me tell you a little bit about our Black Friday deals…. WE DON’T HAVE ONE…. AS A MATTER OF FACT WE ARE RAISING OUR PRICES EFFECTIVE JANUARY 1ST. Now before you get your shotgun out, let me explain… WE ARE AND NEVER WILL RAISE OUR PRICES ON OUR CURRENT FAMILY MEMBERS. After all you are THE FOUNDATION of our business. As far as I am concerned you’re Grandfathered in at our “Founder’s Rate” However, anyone new coming to our facility will pay the new price. Let me explain first why we are doing this….. 1) In the next few weeks we will be adding an additional 30K in “toys” to help you get in even better shape and give you the best experience EVER. (Wait til you see what we have in store for you) 2) We honestly are getting pretty full and don’t care to have a billion people in our facility. I […]

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Profitable From Opening Day

Profitable From Opening Day

Posted on 25. Nov, 2013 by .

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Hey Super Trainers…. When people open a business, they usually operate in the “red” for at least 6-18 months before they start making money. OUCH… I don’t know about you but as I got older my risk tolerance has tremendously diminished. (along with some other things ;( I hate losing money, even for ONE day. I don’t gamble and never liked gambling so I am definitely not down for “let’s open a business and hopefully in 6 months we can make money” I got a wife and 2 beautiful daughters to feed ;) Now I am NOT saying that there aren’t “risks” involved with business especially opening a brand new one. There are always risks in ANYTHING we do. The key is to take “calculated” risks. That’s why you must have a “FORMULA” A checklist that you must follow for your business to work. I have been too busy creating this “Formula” for myself. Now we have 6 locations and counting…. They are all PACKED…. I can’t open locations fast enough. My achilles hill right now is finding locations. My achilles hill is also PARKING because our locations are JAM PACKED. NO JOKE Anyone can have one successful location… But […]

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