Marketing Fitness

Archive for 'Marketing Fitness'

How To Automate Your Email Marketing To Get More Clients

Posted on 17. Jan, 2012 by 7Figure Sam.

Today I want to teach you how I automate my emails to get more clients. The first thing you want to do is get your prospects to give you their primary email address. The way you do this is by getting traffic to your squeeze page. If you don’t know what a squeeze page is, let me explain. A squeeze page is a mini site that offers a free video or free ebook in exchange for someone’s email address. The purpose of a squeeze page is to capture these leads so that you can market to them over and over again. Currently the best way to get leads is to use pay per click ads to drive traffic to your mini site. The technique that I’m going to show you today is a technique that works very well and I’m confident it will work in your business. First you want to create a free offer in exchange for someone’s email address. Once someone opts in for your free offer, it is now time to develop a relationship with that prospect. The best way to develop trust and authority with that prospect is to email them very good content. Every other [...]

Continue Reading

The X Factor For Fitness Business Success

Posted on 16. Jan, 2012 by 7Figure Sam.

If one of your clients wants to lose weight, it’s more about their want, desire and willingness to stick to your program than it is about having any magic system. If you want to build a six or seven figure business, it’s more about your hunger and willingness to do what most won’t than it is about the latest greatest marketing fad or client getting system. I can look back and see this clearly hold true in pretty much any success I’ve ever had and for all the successful people I’ve known. When I became a Baseball Coach, the two previous coaches at that University had been a former Major League All-Star and a legendary high school coach that had made the jump to coaching at the collegiate level. Both struggled in the job I was about to take – and both had tons more experience, credentials and resources. I was 23 and I can look back and count on one hand the number of people that expected me to be even modestly successful – and that’s including myself. But the fear of failure drove me tirelessly. With less experience, worse facilities and poorer resources than virtually everyone we competed [...]

Continue Reading

Erase Fear With Gratitude

Posted on 15. Jan, 2012 by 7Figure Sam.

A BIG PART OF FINANCIAL FREEDOM IS HAVING YOUR HEART AND MIND FREE FROM WORRY ABOUT THE WHAT-IFS OF LIFE. – SUZE ORMAN Over the last year, I’ve cut up credit cards and closed bank accounts. Why? Because they were clearly trying to nickel-and-dime me. I’m pretty good about paying my bills ahead of time to avoid surcharges, yet there they were, on my bill, in black and white. Suddenly my bank was charging added fees for paper statements, savings balances under $1,000 and for checking my balance. I started to feel paranoid. Why was everyone trying to screw with me? Even at the grocery store, airheaded clerks would just forget to give me my change. When I was getting an oil change, the clerk accidentally overcharged me. I was living my life in fear, suspicious of everyone and everything. Then I realized: that’s no way to live! I found that my fear and paranoia went beyond just money matters. There was a pervasive negativity that undermined other aspects of my life. Perhaps you find this is true in your life too. Some guy cuts you off and you assume he did it on purpose – to assert his [...]

Continue Reading

10 Things TV Shopping Networks Can Teach You About Making Money in Your Fitness Business

Posted on 14. Jan, 2012 by 7Figure Sam.

TV Shopping networks: we see them advertising all over TV but how often do you really watch the shows? I personally have always thought they were a crock of, well you know what. But one day a certain show caught my attention and my marketing mind starting spinning. I watched the entire show and actually learned something from it. I thought about the audience these shows reach and how I could use these strategies in my fitness business. The home shopping industry is a multi-billion dollar industry so they must be doing something right. Here is what I learned: Repetition – we must show our product and service to our current customers and potential prospects over and over again. TV networks know that telling consumers about a product once or twice isn’t enough; we need to be told repeatedly so that’s what they do. Think about when you try to remember the lyrics of a song. How do you do it? You listen to the song over and over again so you can hear the words repeatedly. This is how we train our brains to remember, through repetition. The same goes for sales. If you continuously tell your customers [...]

Continue Reading

Challenges Are Opportunities In Disguise

Posted on 13. Jan, 2012 by 7Figure Sam.

There are two types of people in this Great Recession… those who panicked and those who saw opportunity. Those who panicked are on unemployment insurance, ate up their retirement savings, lost their homes, declared bankruptcy and blamed others for their awful predicament. The news media calls these people “victims of the Recession”. The ambitious victims might have applied for 100 jobs identical to the ones they were fired from. They might have applied for dozens of jobs they were clearly overqualified for just to have something. Yet there are many people who saw the Recession as an opportunity in disguise. They knew they could use the Recession to their advantage and come out on top. For example, when the housing market bottomed out, a lot of real estate agents were out of jobs. Some people gave up. Others redirected their focus to selling foreclosures or started trash-out businesses that revitalized foreclosed homes. Some people focused their niche on first-time homeowners who were looking to cash-in on the federal tax credit. Some people started companies that offered to buy homes for cash from distressed owners who wished to avoid foreclosure. You see where this is going. With every challenge, there is [...]

Continue Reading

Welcome To Weekend With Sam And Friends Fitness Marketing Workshop

Posted on 12. Jan, 2012 by 7Figure Sam.

We are OVERSOLD My Bad. I TOTALLY lost count room holds 55 (We will make it work ;) Jerry Lockwood Mike Sartorious Aj Mirhzad Ian Hart Kirk Rogers David Peterson Dan Peterson Mike Salvietti Rymond Gravijo *Brian Devlin Jamie Plunkett David Wayne Sako Yakinian Justin Blum Luka Hocevar Steve Krebs Aaron Guyett Corey Beasely *Alicia Streger Carrie Kakuda Zach Hunt Amy Hunt Callie Durbrow Benjamin Ballinger Craig Kastning *Greg Justice Emile Jarerau Christine Steiger Joe Buabeng Damien Maher - Samuel Noh Jason Phillips - Lenin Rueda Fernando Rodriguez Matt Weaver Greg Crawford *Dr. John Spencer Ellis *Pat Rigsby *Chris Mccombs *Curtis Mock *Christian Aguirre *Rocco Castellano Nate Dillworth Jason Ferrugia Leanne Ellington Nitin Chhoda *Dax Moy * Armando Cruz Stacy Papakostas Erick salgado Dellia Elias Armando Espinoza Carl Guillam Scott Boulch *Erik Rokeach Rob King Alejandra Font Luis Font *Mike Seril Dustin Martarano Neil Venkertramen Taryn Landberg Irma Sandoval Josh Carter Kaiser Serajuddin Patrick Jones John Thompson Peter Cepeda Jana Beutler Holland Sterling

Continue Reading

Fitness Marketing and Boot Camp Marketing SEO Supremacy

Posted on 12. Jan, 2012 by 7Figure Sam.

Check it out…. Ok let me show you how I did it You know for the past few years I have been comfortable enough not to have to work hard to dominate the local personal training and boot camp business in Chino Valley. Not to brag, I was first in the scene and had a HUGE head start on positioning, marketing, reach, etc…… Remember in marketing first to the market usually always have a MAJOR advantage over everyone else. See Fitness Marketing Law #1 The Law Of Leadership Just like Coke, Xerox, Tide, etc……… Now fast forward 12 years later and there are literally a dozen or more personal training and boot camp businesses within A 5 mile radius. Nothing brings out the best in me like some good old competition. Some of these clowns are trying their best to imitate and copy my business. Advertising in the same publication. (Paying $2K per month for a one page ad where I pay $820 ;) What’s funny is that I know the EXACT number of calls we get from that magazine and track all the matrix. At $820/month we made a few bucks but at 2K per month it wasn’t worth [...]

Continue Reading

10 Things Super-Trainers Can Learn From Super Heroes

Posted on 12. Jan, 2012 by 7Figure Sam.

Being a huge superhero fan (and knowing that most of you are too, whether you admit it or not, right?) I really wanted to get this article out. Watching some old films and getting ready for some new blockbusters next summer made me think about the Super-Trainer universe. 1. With Great Power Comes Great Responsibility (Spider-man) You have the ability to change people’s lives so it’s your responsibility to share that power. Let’s say Joe Bloggs has enquired about your personal training. He’s overweight, has health problems, has no self-esteem and thinks of himself as a failure. He has specifically come to YOU and asked, ‘please help me solve my problems’. YOU are 99% likely to be the ONLY person who has the knowledge, expertise and passion to help him through this problem. No one else in his life will. His wife will say he’s fine as he is. His kids won’t care until it’s too late. Most of his friends won’t even know the guy is in pain because only YOU have taken the time to peel the onion. So if YOU don’t help him out by giving him a little incentive and a push to come in and [...]

Continue Reading

Fitness Business Key Performance Indicators

Posted on 10. Jan, 2012 by 7Figure Sam.

Hey Super Trainers. Over the years I am blown away by the fact that 99% of fitness pros don’t know their CRITICAL numbers. I have no idea how they stay in business…. If you want to run a viable business then everything must be measured and tracked. EVERYTHING…….. Why? This is a form that we use in my businesses and I call it the KPI form (Key Performance Indicator) This form to my business is like getting a physical for my health. This form tells me EXACTLY what I am doing right and what I’m doing wrong. Please feel free to download this at the bottom of this post. Enjoy!!! Key Performance Indicators Month____________ Total # Leads_______ Source 1. _____ Source 2.______ Source 3. ______ Source 4._______ Evaluations Set_______ Show_______ Closed________ Set vs. Show ___________% Show vs. Closed _________% Total Customers _________ New Customers (This MO)____ Promos____ Falloff this month______ Customers names (listed) + Reason Income Vs. Expenses Last Year________ This Year________ Change______% Goals ($ ) Monthly Actual $________ __________(+/-) Total Reoccurring $_______ Annual Goals Total Year To Date $________ $_______ (+/-) Pace

Continue Reading

Leveraging Your Competitive Experience

Posted on 09. Jan, 2012 by 7Figure Sam.

Erick “The Ab Pro” here and I want to talk about how you can leverage your competitive history to help you out shine your competition. If you have not competed in some sort of sport or fitness show, I would recommend doing a few. You will amazing your clients, meet plenty of great people and establish yourself as the trainer that not only talks the talk, but walks the walk. I have competed numerous times and often use my competitive experience to set myself apart from my competition. Here are a few ways I use my achievements to distinguish myself and help close a sale. While discussing our Nutrition Consultation services, I will often refer back to my experiences competing and how it has allowed me to help other reach their goals. “Now Mrs. Jones, As a National Fitness Model, I know that nutrition can see complicated. Before I decided to compete I read every diet book and fitness article out there and I was still completely confused. I wasted my time and money on in useless diets and supplements. It wasn’t until I started working with a diet coach that I really started to get results. I learned [...]

Continue Reading

The Dumbing Down Of The Fitness Industry

Posted on 08. Jan, 2012 by 7Figure Sam.

Interview Highlights [list style="arrowred"] Why the industry has been dumbed down What the issues are with done for you products What happens if you don’t know your audience Why a lot of done for you products don’t actually work Why hype works for some people and not others Why you are not able to get affluent clients What is so important about your clients mindset Why you should never do anything or give something away for free Why I had the scarcity mindset Why everyone jumps from brand idea to business strategy, and skips brand strategy Why the brand strategy is so important Who follows the branding process the right way and the wrong way Why you should be in another industry if you want to make a lot of money How you find the right clients to work with Why a lot of trainers have a tough time finding clients Why fitness pros are frustrated all the time [/list]

Continue Reading

Going Retail Vs. Light Industrial for Your Bootcamp Location: Both Sides of The Debate

Posted on 07. Jan, 2012 by 7Figure Sam.

You know whenever I hang with Sam, we talk more shit than anything else. Most of it is rated R and can’t be shared on this blog, or Sam’s career as the top fitness guru in Chino Hills would be over. The dudes got tons of stories, from the times he’s hung with Mike Tyson and Money Mayweather, from his “natural” Bodybuilding days (lol), and the reasons why he’s afraid to go to Amsterdam. Believe it or not, I value chopping it up with him about life and other stuff more than anything having to do with the fitness business. But every once in a while we talk about things having to do with business. When it comes to the fitness business, I defer to his wisdom for the most part. A few of the tips he’s given me have been absolutely vital to getting where I am. But the last time I really got to hang with him, at the I LOVE MARKETING event, there was one issue me and him disagreed on. It was whether a light industrial or retail space was better for running an indoor bootcamp business. Sam is on the side of going with light [...]