Archive for 'Fitness Marketing Strategies'

Cool Fitness Marketing Strategies

Cool Fitness Marketing Strategies

Posted on 25. Feb, 2012 by .

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What’s up Super Trainers! It’s been a long time since I have written a blog post here and I apologize for that. I had to re-negotiate my deal with Sam first. I didn’t want to do it for FREE. So I got him to change my picture and give me a better nick name than the “Shermanator” J I have been traveling a ton trying to keep up with him going to as many masterminds and events that I possibly can. So far this year I have already been on 4 trips and have 8 more planned between now and June! So we changed “Shermanator” to “Jet Setter”. All of the traveling and masterminding has definitely paid off. I have met some really cool people, learned some really cool stuff (which I am going to share with you today) and my businesses are doing better than ever. Today I am going to give you a couple of really cool strategies you can add to what you are already doing (at least should be doing) and make it better. How many times have you “opted in” for something free and never even read it? I know I have at least a […]

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Create 10x More Value In Your Business Without Charging More

Create 10x More Value In Your Business Without Charging More

Posted on 24. Feb, 2012 by .

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[spoiler]Erik: Hey. It’s Erik Rokeach and I’m here with the professor himself, Mr. Armando Cruz, and Armando and I are going to talk about something that is really, really important that doesn’t get a lot of coverage, and that is creating value and trust with your clients and he’s one of the masters of doing – he’s great at just taking that person and really developing a long-lasting relationship. I wanted to ask him how he does it so that I can share it with you. So Armando, thanks for being here, man. I appreciate it. Armando: No, my pleasure. Thank you for having me. Erik: All right. So you’re here at Super-Trainer. You’re writing. Just so everybody knows, what’s your connection with Sam and Super-Trainer, how you got involved with it? Armando: I’ve known Sam for about three years. Erik: OK. Armando: And I met him in a mastermind and we just clicked and we always bounce off ideas and I always respected what he did and he respected what I did and so when he took over Super-Trainer, he said, “Look, I think you would be a valuable contributor and I would love to have you on my […]

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A Conversation With Death

A Conversation With Death

Posted on 21. Feb, 2012 by .

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Sometimes I write in verse. But it’s not because I’m one of those hazy, enigmatic artists who can’t seem to ever author anything other than inspirational pieces laced with big words, but no substance… It’s because during my 17 years in the Fitness and Sport Training industry, I learned some incredibly valuable lessons about the human brain and how it works. While our left brain functions entirely on lists, logistics and common sense, our right brain thrives on creativity, intrigue and imagination. Simply put; we sometimes remember the facts, but we always remember the stories. I’m taking Sam’s gracious offer to be part of his team very seriously – and will be providing the kind of insights that are unique, hard-hitting and slightly off-center (not unlike myself). Sales, advertising and marketing are great; needed in fact. But for 17 years, I was you; in every way. And I know it’s a tough journey to make it big in this industry… Even tougher when we take our eye of the ball of what really matters. So in the spirit of that truth, I will begin here. With a conversation that just may get your fires burning today in a way they […]

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My Secret Sales Team

My Secret Sales Team

Posted on 20. Feb, 2012 by .

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Erick “The Ab Pro” here, and I want to talk about my sales team. I am not talking about a group of sales consultants I have cold calling all day. I am talking about how I get clients to market and sell my services for me. I am fairly new to the boot camp business, but I have been able to create strong relationships with my core clients. These clients come to the camp everyday and sometimes twice a day. They love the results they have received and enjoying spending time at my boot camp. These are the clients that are excited about being a part of our organization and are willing to help us grow. These clients promote our business and close deals for us. Many of my clients have gone out of their way to create opportunities for us to expand. When these clients first came to me, I had not idea that they would be some of my more enthusiastic clients. I tried to wow and amazing them just as much as any other client. Eventually, they became so exited  about my services and the results they have received, that they began telling everyone they knew. It […]

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PEOPLE THAT HATE PERSONAL TRAINING PART I

PEOPLE THAT HATE PERSONAL TRAINING PART I

Posted on 08. Jul, 2009 by .

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First off I’d like to start this post off by mentioning I haven’t gone totally off the deep end (yet) … And secondly, this is not really a new series of posts I’m starting on the blog about people that hate personal training (unless you want to see more of them) … But I thought a little humor would be appropriate for the guy I’m profiling here right now – it’s my buddy Nate Green. Now, I don’t think Nate hates Personal Training per se – he’s a guy that took his start in training and was able to leverage it into tremendous opportunities in the fitness industry. Most of what Nate has been doing is online, but not in the typical, e-book, affiliate marketing, joint venture sense. He broke the mold and took it by a different angle, by landing a full-time gig writing for the top online training magazine, T-Nation, getting a major book published, and then blogging about all of it. Add to that serial networking, balls, and a good sense of humor, and you’ve got a fitness success story that is still really just in its starting stages. There’s nothing more that can be said about […]

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