Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Archive for October, 2009

Ryan Lee: The Interview – Talking To The FITNESS MARKETING Originator (Part 2 of 2)

Posted on 28. Oct, 2009 by .

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If you caught my post last week, you got a little bit of background on buddy Ryan Lee and some of the amazing stuff he’s accomplished … Since then a couple of cool things have happened – first off I recorded a monster interview with Ryan.  Yes, this baby was BAD (bad meaning good).  Ryan hasn’t got to where he is, as first the hands down king of fitness marketing, and now one of the world’s top players in internet marketing, without having a killer instinct … And you’ll get to see some of that in this interview, where Ryan essentially breaks down the entire fitness marketing success blueprint for anyone that has big plans in fitness.  I’ll share the link to that interview with you in a second, but first I’ve got something else to show you, and this is crazy … Ryan has just released the DVDs to his landmark CONTINUITY SUMMIT, and get this, he’s letting you have them for a buck!!! This was hands down the most powerful even I’ve ever been to, and the connections and information I learned there have been paying off for me over and over again since. Stop what you’re doing [...]

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Five Difficult Conversations Every Personal Trainer’s Gotta Have At Some Point …

Posted on 23. Oct, 2009 by .

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As personal trainers, our jobs for the most part are brain-dead simple.  Sure, we studied, we have certifications and many of us went to college to learn what we know, but here’s the irony … We rarely use any of that advanced info on a day-to-day basis. But personal training isn’t ALL easy. The hard part has to do with everything BESIDES the training.  And one of those hard parts is in our relationships with other people, particularly our clients. And the problem areas in these relationships come down to having some tough, borderline confrontational conversations at times.  Unless you’re planning to be a trainer from a computer in your bedroom (which funny enough, is very possible these days!), you’re going to need to have some of these conversations, and get good at having them. The good news is that you will grow as a person because of them, and learn valuable interpersonal skills that will last you a lifetime.  You learn to stand your own ground, set boundaries, but also be fair and diplomatic.  If you’re feeling uncomfortable or unhappy with your training practice for whatever reason right now, it may be because of a failure to have one [...]

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Is RYAN LEE The Most Influential Man In Fitness Today? You Decide … (Part 1 of 2)

Posted on 21. Oct, 2009 by .

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As I’m getting ready to head over to my bud Bedros’ FITNESS INFO SUMMIT, I got to thinking about fitness, marketing, and the training industry as a whole today … When it comes to fitness and nearly every single training success story in the world today, there’s one person who’s name runs like a vein through all of them: Ryan Lee. Now you could take Ryan’s role lightly as just a guy that was very talented at reaching people through the web, but if that was the case, you’d be missing his impact entirely. Because there’s hardly a person doing, selling, or accomplishing anything in fitness today that wasn’t hugely influenced by him or one of his disciples. There are the online guys like Craig Ballantyne, Joel Marion, and Mike Geary … There are the fitness entrepreneurs like Marc Lebert, Valerie Waters, and Robert Foster … There are the business leaders like Pat Rigsby, John Spencer Ellis, and Nicki Anderson … Even the people that are anti-marketing swear by him and give him tons of credit – guys like Eric Cressey, Mike Boyle, and Alwyn Cosgrove. When you count the amount of business, both offline and online, that he’s generated [...]

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YOUR PRIVATE TRAINING AGREEMENT | Do It Right, And Personal Training Freedom And Success Awaits | Answering Reader Mail

Posted on 16. Oct, 2009 by .

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If you’re looking to make your break from a hell-hole big-box gym, one of the fastest and easiest ways is through a deal with an existing private gym.  These places are usually short on good trainers, don’t have a clue on how to sell training (so they don’t even bother), and have a hugely under-served market.  If you’re good at selling sessions in a big gym, getting into to one of these places is like shooting candy from a baby in a barrel. This also saves you the trouble of having to make a website or market your services in your area.  Marketing can be the most time-consuming, “scary”, costly, and highest learning curve parts of doing business for a trainer, and making a deal with a private gym allows you to skip this step. Here’s why: The clients are already there, you just have to bring them in. You just have to understand basic relationship-based personal training sales and some creative in-gym marketing, and you’ll find yourself booked beyond belief. Yes, if you want to make an immediate move to private training, double your income while cutting your hours, not have a boss, and control your own ship, this [...]

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FIT-BODY BOOTCAMP REVEALED!!! Find out what this bootcamp business model is REALLY about …

Posted on 12. Oct, 2009 by .

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If you’re a Personal Trainer, it’s only a matter of time until you’re bit by the BOOTCAMP bug.  Bootcamps have exploded lately, and although they might not be for some people, there are MANY trainers out there that are making a killing at it. And there’s one new, major bootcamp player that’s jumped on the scene and absolutely EXPLODED in a surprisingly short period of time – it’s FIT-BODY BOOTCAMP. THE INSIDE SCOOP ON FIT-BODY You could say I have a unique perspective on FIT-BODY. I was the first person that the program was ever revealed to, back when it was just called PROJECT X.  I’m part of a mastermind with the creators of the program, plus several of the people that are running FIT-BODY locations.  And a number of the charter members are Super-Trainer success stories, like Michael Duivis and CC Mathews, who jumped on the program after hearing about it form me Well a lot has changed since the launch of the program – many trainers have signed up and are running super-successful camps across the world.  To give you some background on the program and the creators, I’m going to share a couple of videos with your [...]

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Personal Training On A Shoestring Budget | Bootstrapping Your Way To Some Real Money

Posted on 08. Oct, 2009 by .

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  You’ve probably heard me refer to Personal Training as this really cool “loop-hole” for fitness enthusiasts.  It’s a way to make excellent money and start a tremendous career doing what comes easy to you already, selling a product that doesn’t require any inventory, and only takes a handful of clients to achieve it. Well that goes for the equipment you need to start a training business, whether it be a studio or on-location training practice.  The truth is you can get started, stocked, and outfitted on a shoestring, and actually position that into a SELLING POINT. That’s not pie-in-the-sky talk, “maybe-so” talk, or marketing talk.  It’s how I’ve always trained, run a training business, and made big money from high-priced private to group sessions, and once you get some of the details, it’ll make sense to you too. I know of a trainer out in New York who’s booked solid at $300 an hour who doesn’t use so much as a jump rope in his workouts, so yes, you can get started on the very, very cheap.  And don’t worry, it won’t be looked at as an inferior way to train – if you frame it correctly, you can [...]

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How Much Do Personal Trainers Make? The Shocking Truth About Personal Training Income …

Posted on 04. Oct, 2009 by .

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When I first got started as a Personal Trainer, I was excited as hell.  I heard the stories of trainers earning high incomes, charging $100 an hour, looking in shape, and doing what came easy and was fun to them. Could you imagine something more appealing than that? And call me naive, but through the all of the many hard times and months of very little money, I still kept my eyes on that prize until it became a reality.  Since then, I’ve helped more trainers than I can count shave years of their growth track and earn outstanding incomes from training on their own terms. So it wasn’t until I actually got into blogging and leading this “dump the gym” movement that I found out what the real figures were for trainers and their salaries.  When you take a look, you might be a little shocked too: THE STATS According to one broad set of figures, the median annual earnings of Personal Trainers and group exercise instructors in May 2004 was $25,470. The middle 50 percent earned between $17,380 and $40,030. The bottom 10 percent earned less than $14,530 while the top 10 percent earned $55,560 or more. As [...]

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