by 7Figure Sam | Aug 27, 2011 | 22 Fundamental Laws of Marketing
The rule of thumb with this Fitness Marketing law is to get into your prospect’s mind first. The first fitness marketing law, Law of Leadership, states one must be first in the marketplace. Does this mean the Law of the Mind cancels leadership? Not at all; It modifies...
by 7Figure Sam | Aug 27, 2011 | Marketing Fitness
If you want to be successful in your advertising you MUST stand out from the crowd. Bill Glazer calls it “outrageous advertising” The problem I see these days is that most fitness pros do the same old same old. I dare you to be different, I dare you to...
by 7Figure Sam | Aug 25, 2011 | Marketing Fitness
Internet marketing is a $329 billion money making profit center that if aren’t getting a piece of you are behind times. If you don’t have your fitness business online you need to get moving. Seize these money making opportunities and watch your numbers explode....
by 7Figure Sam | Aug 24, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law #2 – The Law of Category basically means, if you can’t be the first in a certain category then create a new category you can be first in. Remember in the Law of Leadership I mentioned being second doesn’t mean your product can’t be...
by 7Figure Sam | Aug 24, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law #1 – The Law of Leadership states it’s better to be first in a category than it is to be better. Why? Because people usually remember who was first in a given category or who the number one leader is, but they don’t remember the second...
