
Do Personal Trainers Need A WebSite?
As most people are aware, there are many personal trainers in cities across the country and many of them cannot be found online. I have talked to numerous trainers over the years and some say they don't need one. However, it is the same trainer that says when asked,...

Fitness Marketing At it’s Best
Fitness marketing is an absolute necessity when it comes to getting the name of a particular business into the public eye. A personal trainer or fitness complex will inevitably have to pay for advertising at some point, but that is not a pressing concern for an...

Hey, Loser! Lose The Lackeys!
"If you want to be better, then you have to surround yourself with people that are BETTER than you." People with self-esteem and a desire to succeed in life are never daunted in the presence of geniuses, beauty queens, billionaires or champions. All the while,...

Surviving The Learning Curve
Imagine if we were like computers – born with all the knowledge of the world already saved and stored in our teeny tiny baby brains. We would never have to read or learn to write. No time would be spent going through the school system. Yes, what a world that would be!...

SEO Tidal Wave
[vimeo 25719553] 1. Blueprint To Launching Your Fitness Business 2. SEO Ninja Strategies That work Now 3. Google Updates - What's New To Stay Ahead Of The Task 4. Next Steps
The Story of Joe the Trainer…The Saga continues
This is a story about good vs. evil…our hero, Joe the Trainer and the villain’s. (Big Box Gym chain) And the continuing story of our hero Joe’s triumph traveling down that winding road of uncertainty beating the odds that are so f#cking stacked against him that a...

Have The Courage & The Character To Persevere
You don’t have to necessarily have the best body ever viewed or the most knowledge of training routines. You do, however, need to have the courage and the character to persevere. You need to have the driving spirit that says “No matter what, I will never give up and I...
Is There Anything You “Can’t” Do?
Think twice before you use the word “can’t” next time. You’ll find it’s very empowering. Sometimes it’s very revealing too. For example, someone who says “I can’t lose weight” might want to reconsider and understand the reality is that they choose not to lose...

Brian Lederman’s Hardcore Training
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How Good Personal Trainers Get Started
Most independent personal trainers get their start working for larger gyms. As they build their practices, they begin to get inflated egos and think like Charlie Sheen. “Hey, I’m the big star of this show. Why shouldn’t I be making and keeping ALL the money from my...