Who Is The Most Expensive Customer?
Believe it or not, the answer to this question is the new customer! Fitness entrepreneurs typically don’t believe this because we are always focusing on traffic and lead generation, but that’s not normally what makes money. If lucky it creates a customer, but...
Nuggets From Mobile, Local and Social Summit
Here are just a few nuggets I wanted to share with you Be transformational not transactional 1) Time management - Which is energy management, don't focus on to do list instead focus on to be list. Should also have a NOT TO DO LIST 2) Procrastination 3) Lack of...
Time Is The Greatest Metric Of All
TIME IS FREE, BUT IT’S PRICELESS. YOU CAN’T OWN IT, BUT YOU CAN USE IT. YOU CAN’T KEEP IT, BUT YOU CAN SPEND IT. ONCE YOU’VE LOST IT, YOU CAN NEVER GET IT BACK. – HARVEY MACKAY Fitness trainers spend all this time working out package pricing for their prospects and...
Successful People VS Unsuccessful People
Building a Responsive and Loyal Herd of Customers
Usually when the word HERD is used one thinks of a large group of animals. In this case, that large group of animals is your customer base. After building your list you want to produce a responsive and loyal herd of customers. You know, ones that stick with you like a...
Fitness Marketing Law #11 -The Law of Perspective
How many times have you heard the saying, “when you put things into perspective…”? The Fitness Marketing law of perspective implies marketing strategies have both short term and long term effects. These strategies are put into perspective by the prospect’s needs,...
Imagination Without Implementation = Hallucination
As the saying goes, “If wishes were horses, then beggars would ride.” It seems everyone has a pipe dream these days. You probably know tons of people like this. “One day, I’m going to own a bar.” “Well, I’m planning to go back to school in the fall…”...
You are an idiot if you expose your Bank Account
In this video Fitness branding and marketing extraordinaire Mr. Rocco Castellano again talks about something that's rarely touched upon in out industry. Rocco has probably forgot more about the fitness industry than most of us know. You got to love his no nonsense, no...
Humanize Your Training Business
Here's a video my buddy Chris McCombs did for Super Trainer about how to Humanize your training business... - You can learn more about Chris at his blog KickBackLife.com where he gives away lot's of business building secrets and strategies to fitness professionals......
A FREE Way To Increase Client Retention
Hey there hope you’re doing awesome. I’m writing this while I’m 30,000 feet in the air. I’m going to a unknown US destination for a couple days to work on a top secret project and then I head to San Diego for my info mastermind. Today I wanted to drop you a...