Fitness Marketing Law #14 – The Law of Attributes
The Fitness Marketing law of attributes reminds me of the law of exclusivity and the law of the opposite. Almost in every law I discuss how important it is to be first in the prospect’s mind and that you must own a word that is solely yours, like Coca-Cola owns...
How To Set Rules For Your Trainers And Motivate Them
Today I met with our trainers at a restaurant across from Harpo Studios. (That's Oprah studio. Harpo is Oprah spelled backwards) One of the first things that I asked the trainers to do was to write down their job description. Here is what they wrote To Motivate...
Hands Down…The Most Important Asset of Your Business is?
If you sat down for just a few seconds and thought about this question would you know the answer? Try it? What was the first thing that popped in your head and after thinking a little longer did you have the same answer? If your answer was “customers” then you...
Designing a Membership Site For Your Members
[youtube 8I1DODXWf-E] Hey. What’s up everyone? This is Christian from Super-Trainer.com and today, I want to share with you guys one of the tools that I use in automating my business. It helps with retention. It helps educate all my personal training clients and what...
Designing A Killer Facility
[vimeo 25987029] Hey. What’s up, guys? My name is Michael Duivis and before I start this video, I want to say thank you to Sam Bakhtiar for letting me in to this super cool family that we have here on Super-Trainer.com. Right here to the left, there’s a sidebar of all...
Why The Big Guys Are Dropping & The Little Ones Are Winning
I was thinking the other day about why some of the old big time bloggers and online marketers are disappearing from the business. I thought, “What makes one blogger have continued success while another doesn’t?” Then I realized the answer is really basic, these guys...
Fitness Marketing Law #13 – The Law of Sacrifice
Fitness Marketing Law #13 - The Law of Sacrifice – it’s something that takes place in our personal lives and in business. It could be a sacrifice of money, time, wants, or needs. Each one us of could come up with a huge list of sacrifices we’ve either heard of or done...
Sh*t Happens… 6 Habits of the Highly Unlucky
S*** happens, but why does S*** always happen to you? The fact of life is that “bad luck” doesn’t exist. We CREATE it. If you feel like life never goes your way, then you’d better take a step back and do a little soul-searching. Are you making these classic mistakes?...
Athletes Who Never Gave Up
Check out these 10 famous athletes who overcame hardship to be the best. Babe Ruth You could call Babe Ruth’s 1,330 strikeouts as an “epic fail.” In fact, Ruth held the record! Yet, always the optimist, Babe said, “Every strike brings me closer to the next home run.”...
Never make a decision from emotion, fear, guilt or shame
Rocco Castellano Boss, askROCCO Media