

That’s Impossible!
Science fiction writer Arthur C. Clarke said there were three basic laws about speculating on the future. When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is...
Discipline Is A Fallible Trait
Many of us pride ourselves on being disciplined. We have the discipline to be faithful to our spouses, to maintain a regular workout regimen, to eat healthy, to manage our time wisely or to reach a goal we’ve set. Disciplined people aim for Spartan-like discipline in...

Are You Going To Be Left Behind?
The Encyclopedia Britannica announced recently that it would no longer be offering it’s printed encyclopedia. Now you may be too young to remember pre-Google, pre-Wikipedia days but when you were in school and you had a report or project due if you had the...

What I Wish I Knew When I Was 22 – Part 2
“What I Wish I Knew When I Was 22 – Part 2? from Brent Beshore, CEO of AdVentures who ranked #28 on the 2011 Inc. 500 list.

What I Wish I Knew When I Was 22 – Part 1
"What I Wish I Knew When I Was 22 - Part 1" from Brent Beshore, CEO of AdVentures who ranked #28 on the 2011 Inc. 500 list.
FITNESS CLUB MARKETING TO ATTRACT THE BEST PERSONAL TRAINERS
Much space on the Super-Trainer website is devoted to fitness club marketing to attract leads and clients. However, when you’re getting started out, you will be most concerned with attracting the best personal trainers and staff members. After all, your new business...

How To Fix A Broken Business Model – Spend Time
Hey, everybody. Rocco Castellano here. Again I’m continuing on my series of how to fix a broken business model.
Now, in the other video, in the video before this one, I had talked about admitting the problem, understanding that problem and then listening to the criticism. Well, here after you’ve done that, what I really want you to do is answer the questions why. Just understand why things may have gone wrong. Understand why it may have been broken because sometimes we as fitness – professionals and blue collar thinkers fear so much we don’t want to look stupid.

Larry Lessig on laws that choke creativity

How To Use Pinterest To Market Your Fitness Business
Hey. What’s up, everyone? This is Christian from Super-Trainer.com and today I want to talk to you guys about that new social media platform called Pinterest.
I just want to give a shout out to Rocco because Rocco actually introduced Pinterest to me about five months ago and Josh Carter actually taught me how to use Pinterest. So I’ve been getting a lot of emails, a lot of private Facebook messages from a lot of trainers out there that are watching this video asking me what I know about Pinterest. Is this something that’s worth doing, spending time in?

If You Can’t Measure You Can’t Improve
I have been guilty of that myself. I used spend a bunch of money on advertising and marketing and just hoped and prayed that it would work. I never measured the ROI (return on investment) of ANY of my marketing efforts. Until one day I learned direct response...