Marketing Ethics & Integrity
What’s up, dudes. Zach Even-Esh here, UndergroundStrength and I guess this is kind of like doing a little bit of housekeeping. So I’m here at the Underground home office and for those of you that are new here, if you’re looking for training information, go to UndergroundStrength. Go ahead. Sign up for your free gifts. Check out the blogs. You will be inspired, educated, motivated and fired up.
Personal Trainer Marketing Ideas: Where To Find Inspiration
Our clients don’t just come to us in search of a workout buddy. They want what’s in our heads. They want all the knowledge, years of education and the value of experience we possess. They’re looking for more effective ways to burn calories and drop excess fat. They’re...
Push on the Ocean for Life Success
You won’t change the tide, but you will create a ripple; and the ripple effect is perhaps the most undervalued, but powerful energy source known to humankind. A single action will trigger a surge of undulations, the direction and force of which will depend on the...
Fitness Marketing – White House Collects Leads. SO SHOULD YOU!
Hey, what’s going on, everybody? It’s your main man Seven-Figure Sam here and today I’m just kicking back in the office. I just got done talking to my boy Mike Salvietti up in Long Island, New York and he showed me something and I want to share that with you.
Now check this out. This is just a White House website. So you can see it’s WhiteHouse.gov and we got President Barack Obama right here with a splash page going over here and saying that he’s collecting email addresses and it says, “Stay informed. Sign up to get periodic updates from President Obama and other administration officials.”
Boot Camp Marketing – Business Model
Male Speaker: All right. So we talked about how some guys like contracts and people think month to month, whatever. There’s no right way. Barry’s Boot Camp, you guys heard of that? It’s like nine locations. A couple more outside the country.
They just raised their prices from $250 a month to $325 a month. It’s a pretty big gap increase I would say and they don’t even do – everything is month to month but they don’t even reoccur their clients.
You pay 325 bucks. It expires 30 days and when they go to scan their key, they have to like pay again. They don’t even reoccur credit cards. It’s how stupid the business model is and they have nine locations and each location probably does – with what they charge and how many clients I see in that, they probably do like – they have a fulltime cleaning – mirror cleaning guy at …
Importance Of Fitness Business Location
A few weeks ago I went to the Apple store in Irvine, California to buy my three year old princess an Ipad 3. I know, I know she is truly spoiled and there is nothing I can do. I feel like she has Kryptonite with her eyes. She looks at me and I just give in. OK, you...
Do You Survey?
It's a fact that most customers rather leave and not do business with you than complain. Survey's are a great way to get the "pulse" of what's going on in your business. No business owner can be everywhere at the same time. Things are just going to fall through the...
Closing Sales in Your Fitness Business
I think too many times we get caught up in the latest jedi sales techniques. Don't get me wrong there is time and place for that stuff but they never replace GIVING and GENUINELY caring about your prospects. Remember people don't care about how much you know until...
How Michael Duivis Runs His Fitness Business
Sam Bakhtiar: Hey. What’s going on, Super Trainers? It’s your boy Sam AKA Seven-Figure Sam herein Norwalk, California. I’m in front of my man, Mike Duivis’ Straight-Up Fitness and we’re going to go inside and take a look. What he has done is tremendous and this is all about building your tribe, building a community and you just have to take a look inside. I’m not going to say anymore. So let’s take a look inside. What’s up, my man?
Mike Duivis: Hey. How is it going, Super-Trainer.com? So I’m going to give you a quick tour about my facility. First off, I want to tell you that the first six months that I moved in here, I didn’t think about any marketing, any banners, nothing like that. All I thought about was direct mail, online and getting external leads and not really building my community at all. So the first six months, my facility was like a dentist’s office, like the walls were white and actually let me just show you. We will start with the outside.
Fitness Marketing – Paid Marketing VS Free Marketing Part 3
So you want to ask about the distribution rate and here’s another thing. We see it in our industry. Oh, I make six figures. I make seven figures. I do this. I do that. Here’s how much I did last month. Show me the receipt. If they mailed out this many, there’s a postal form that they have to fill out and the United States Postal Service verifies that this many actually got mailed out.
Participant: OK.
Sam Bakhtiar: Ask for them to produce it and if they’re ethical, they will produce it.
Participant: What’s that called?
Sam Bakhtiar: It’s a form. I forgot exactly, the form – I don’t know exactly what form.
Participant: Some kind of postal form?
Sam Bakhtiar: It’s a number. There’s a number. It’s like the United Postal Service verification that this many went out. Billboards, you can talk about billboards in a highway …
Participant: Like major highways in the city.